Coca-Cola Company

WELCOME TO THE PRESENTATION

OF GROUP 3

5 MEMBER

S

MAI NGUYỄN HÙNG

JINDO NGUYỄN

NGUYỄN XUÂN HIỀNNGA NGỐ LINH LÊ ĐỨC

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THE COCA-COLA COMPANY

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PART 1

PART 2

PART 3

PART 4

THE HISTORY OF ESTABLISHMENTOF THE COCA-COLA COMPANY

THE PRODUCTS OF THE COCA-COLA COMPANY

COCA-COLA’S OPERATION AND REVENUE IN THE RECENT YEARS

THE VISION AND STRATEGY OF THE COMPANY

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PART 1

THE HISTORY OF ESTABLISHMENT OF COCA-

COLA

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THE FIRST BOSS

OF COCA-COLA

ASA GRIGGS CANDLER(1851 – 1929)

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John Stith Pemberton

(1831 – 1888)

Inventor of Coca-Cola

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???

headaches

Test and invent

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Pemberton tested and invented

a sort of syrup black as the coffee

This syrup can relieve headaches

..And increase euphoria for user

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A casual story…… happened! ..at Pemberton’s restaurant

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Syrup Coca-Cola Soda

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The appearance of Coca-Cola !!!

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Coca-Cola is really soft drinks that can serve the majority of consumers.

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At that time, Pemberton got difficulties in business and owed a lot of money

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Candler was reckless and assertive copyright buy out formula with mixing Coca-Cola for $ 2,300 in 1891.

Candler enjoyed the special brown beverage and he can not forget it.

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In 1892, Candler invested all of capital that he saved after nearly 20 years of business to set up beverage company Coca-Cola.

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PART 2

THE PRODUCTS OF THE COMPANY

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MORE 3500 PRODUCTS

OPERATE IN MORE THAN 200

COUNTRIES

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THE FIRST PRODUCT

COCA-COLA SOFT DRINK

was first introduced in 1886

the biggest-selling soft drink

the best product in the world

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MANY BOTTLED STYLES

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available in Europe since the 1940s

was first introduced in the United States in 1960

bright color and bold fruit taste

THE SECOND PRODUCT

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Fanta Orange

Fanta Strawberry

Fanta Sarsi

Some kind of popular Fanta

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THE THIRD PRODUCT

is pure mineral water

refreshing, pure and cool

convenient to take along when going away

help you embrace your life with a fresh and optimistic outlook

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PART 3

THE OPERATION OF COCA-COLA

REVENUE AND PROFIT

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THE OPERATION OF THE COMPANY

REVENUE AND PROFIT

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THE OPERATION OF THE COMPANY

the most famous and largest company in the world about manufacturing drink

sell more one billion bottles per day to more 20 millions customers

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With 275 subsidiary companies

operate to base on M & A form and franchise

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2009 2010 2011 20120

5

10

15

20

25

30

35

40

45

35

41.337.2

42.7

Revenue of the Coca-Cola in the recent years

Year

billion USD

REVENUE AND PROFIT

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2009 2010 2011 20120

5

10

15

20

25

30

The profit of Coca-Cola in the recent years

Series1

YEAR

Billion USD

REVENUE AND PROFIT

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PART 4 THE VISION AND STRATEGY OF THE COMPANY

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continue achieving sustainable, quality

growth.

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Peoplepeople are inspired to be the best they can be.

Portfolio Bring to the world a portfolio of quality beverage brands

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Partnerstogether we create mutual, enduring value.

Planethelping build and support sustainable communities.

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Profit

Productivity

Maximize long-term return to shareowners

Be a highly effective, lean and fast-moving organization

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THE STRATEGY OF THE COMPANY

Focus on needs of our consumers, customers and franchise partners

Get out into the market and listen, observe and learn

Possess a world view Focus on execution in

the marketplace every day

Be insatiably curious

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THANKYOU FOR WATCHING!