Coca Cola

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Quick facts

Established

1886.

Ranking:

own 4 of the

world’s top 5 non-

alcholic beverag

es.

Associates:

92,400 worldwid

e

Operational

reach: 200+

countries.

Consumer

Serving: nearly 1.6 billion per

day.

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MISSION

refresh world in body, mind

and spirit.

inspire moments of optimism through our

brands and our actions.

create value and make a difference

everywhere we engage.

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VALUES1. Leadership: shape a better future

2. Collaboration: Leverage collective genius

3. Integrity: Be real

4. Accountability: If it is to be, it's up to me

5. Passion: Committed in heart and mind

6. Diversity: As inclusive as our brands

7. Quality: What we do, we do well

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DIFFERENT PRODUCTS

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COCA COLA STATISTICS

Coca cola owns more than ½ of the world’s beverages

Coke is affordable in all countries.It is not out of the price range foran afternoon snack.

Coke comes in a variety of sizes worldwide so we can use it for a crowd or as a personal snack drink

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WORKING AS A GLOBAL TEAM

• Built around two crore assets, its brand and its people.

• They believe in being inspired and motivated to achieve extraordinary things.

• Acc. to them the combined talents, skills, knowledge, experience and passion of their people makes them who they are.

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As a result, the Company culture is collaborative. From

beverage to merchandising, the

associates are sharing ideas across

departments and markets in new ways.

Consequently, the associates are increasingly

enthusiastic about their work and inspired to turn plans into action.

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SWOT ANALYSIS

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STRENGTHS: brand recognition (especially internationally),product innovation, direct supply chain.

WEAKNESSES: Primarily known for Coke and not other beverages sold from same company, unsuccessful movement into India

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CONT….

OPPORTUNITIES: Offer new healthier beverages organic coke , Jump on board the "green" movement

THREATS: healthy food movement, large competitors like Pepsi and smaller specialty beverage companies

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STPD ANALYSIS

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MARKETING WORLDWIDE

In 1998 Coke international created its first ad for the celebration of the Muslim holiday of Ramadan. It was run in 20 countries worldwide.

This COKE CANE is written in Hebrew

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MARKETING CAMPAIGNS

Things go better with coke

Live on the coke side of life

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1970: It's the real thing. 1971: I'd like to buy the world a

Coke. 1976: Coke adds life. 1979: Have a Coke and a Smile. 1990: Can't Beat the Real Thing.

‘COCA-COLA OPEN HAPPINESS’

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PLC

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BRANDING

STRATEGIES

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THREE A’S :

Availability Acceptability Affordability

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THREE P’S :Preference Penetration {high} Price-Related Value

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SPONSERSHIPS OF SPORTS EVENTSThe first-ever sponsor of

the Olympic games, at the 1928 games in Amsterdam

In India the official Sponsors of the 1996 Cricket World Cup

In England, main sponsor of  The Football League

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IN FILM BRANDING

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BRAND AMBASSDORS

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ADVERTISMENTS

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ADVERTISING

1. first advertised as a remedy for headaches and exhaustion

2. Songs used in coca cola commercials have become popular.

3. They use catchy mottos such as: “Adds a refreshing relish to every form of

exercise”

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Coca-Cola Recognition

• Coca-Cola is recognized by 94% of the world’s population

• Approximately 10,450 Coca-Cola brand drinks are consumed around the world each second of every day

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As posters

As books

As clockOn Christmas

On apparels

On calendars On dolls

Home decorating

furniture

Salt and pepper shakers

Music cd’sOn trays

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BUYING HABITS from the side of customers

IMPULSE PURCHASE

BRAND LOYALITY

RECOGNISION OF SUB-

CATEGORIES

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COMPANIES PROSPECTIVE

Continuous availability of the product

On different occasions, same product is offered at different prices

Price and packaging must match the occasion

Value and perception of customers changes acc. to the occasion

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thank you Presented

byTasmeen Poojavarsha