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COBIS: Bill Sweeney
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COBIS: Bill Sweeney

Mar 12, 2022

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Page 1: COBIS: Bill Sweeney

COBIS: Bill Sweeney

Page 2: COBIS: Bill Sweeney

OVERVIEW

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OVERVIEW

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Our primary purpose is to:

- Select, lead and manage Team GB at Olympic

accredited events

- Develop the Olympic movement and promote the

principles and values of Olympism in our territory

- Maintain our financial autonomy

TEAM GB VISION AND PURPOSE

Our vision is to:

- Unite and inspire the nation through the power of Olympic

sport.

Page 5: COBIS: Bill Sweeney

TEAM GB – OUR BRAND

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TEAM GB – OUR BRAND

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BUILDING AND BELIEVING IN A MISSION

We had a clear and

focused mission for Team

GB in 2016: To create the

optimal environment to

enable Team GB to make

history at the Rio 2016

Olympic Games.

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C. £5m

C. £59mC. £70m

C. £235m

C. £264mC. £274m

C. £275m

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MAKING THE OLYMPIC VILLAGE HOME

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THE BRITISH SCHOOL

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PERFORMANCE SERVICES

Performance Team Performance Centre

Performance analysisIllness & Injury

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BRITISH HOUSE

During the Games, the

British House was a

welcoming home away

from home in Rio, run in

partnership with Her

Majesty’s Government

(HMG) and the Mayor

of London.

8,200visitors…

drove

£800mbusiness development

Page 18: COBIS: Bill Sweeney

FANZONES AND CLUBHOUSE

As our nation’s Olympians

prepared to recapture the spirit of

London 2012, key cities around

the country were preparing to

host live coverage of Rio 2016

The FanZones in Belfast, Bradford,

Bristol, Coventry, Glasgow, Leeds,

London, Manchester, Plymouth

and Swansea, gave Team GB’s

passionate fans the chance to

soak up the action and the

carnival atmosphere, as Team

GB’s athletes made Rio 2016 a

Games to remember.

2,000Guests

attended Team

GB Clubhouse

events across 5 days

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LOOKING FORWARD

“For the next three Olympic Games we will be looking to the East and

working hard to consolidate our position as a leading National Olympic

Committee at the Olympic Winter Games in PyeongChang in 2018 and

Beijing in 2022 either side of what promises to be another fantastic

Summer Game in Tokyo in 2020. The journey has begun…”

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Todoroki Stadium

Keio University

Yokohama Pool

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YOKOHAMA – MINATO MIRAI

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Keio University, Hiyoshi Campus

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Yokohama International Swimming Pool

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Todoroki Stadium – Main track

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