Coastal Case Study Bass Coast Shire Council · 2018-03-27 · Coastal Case Study ... • 35% of international visitors to Melbourne come to Bass Coast • $1 billion eco impact ...

Coastal Case Study – Bass Coast Shire Councilshort term holiday rental platforms

Bass Coast Shire

• 865 square km

• Estimated residential population 33,317

• Part-time residents and visitors add

60-70,000 in peak times

• 10,000 holiday homes

Population statistics source: ABS, Estimated Residential Population, 2016 Census

Visitor Economy

• 1.85 million visitors annually

• 35% of international visitors to Melbourne come to

Bass Coast

• $1 billion eco impact (direct & indirect expenditure)

• 3,228 local jobs supported by tourism 28%

• second most reliant economy on tourism in Australia

• Community concerns

– amenity, noise, overcrowding, behaviour

• Public Health and Wellbeing Act 2008 Part 6

– recognises prescribed accommodation

– used to introduce holiday home registration

• Researched other Councils approach to managing

problem properties

• Legal advice confirmed holiday houses fell within

the Public Health & Wellbeing legislation

• Consulted with Real Estate Agents

• Initiated Prescribed Accommodation registration

Responding to Community Concerns

Prescribed AccommodationProcess and Implementation

• Registration began on 1 January 2012

• Applies to properties that sleep 6+

people

• Registrations must be renewed annually

• Cost per annum $296

• A 50% discount incentive if owner has a

written management plan

• Properties are inspected

• 850 holiday houses registered

• Reduction in number of complaints

• Reduction of waste in streets

• Reduction in number of overcrowded

properties

• Increased levels of hygiene and

cleanliness

Prescribed AccommodationOutcomes

Phillip Island and San Remo

Visitor Economy Strategy 2035

Vision - Phillip Island (including San Remo) is recognised nationally and globally as a world leading sustainable tourism destination, where tourism is embraced by the community.

Five Strategies to Achieve the Vision

1. Be established as a highly desirable destination

2. Generate year-round visitation

3. Build connectivity

4. Manage growth

5. Global recognition for conservation

Game Changer Action

• Increase investment in promotion and marketing to encourage year-round visitation

thorough enforcement of the holiday house management arrangements

– Generates new off-peak marketing funds

– Annual payment to Destination Phillip Island

– Holiday home owners who rent out their properties for commercial rental now

contribute to marketing

– Registered an additional 200 premises over the past 2 years

New Challenges - Short Term Rental Platforms

• Increase in number of rental options and length of stay

• Not a level playing field

• Impact on income for established properties

• Impact on investment attraction

• Impact on rental prices

• Unregistered / illegal use of dwellings

• Councils resources are limited to be more proactive

New Challenges - Short Term Rental Platforms

Thank you

Teresa Mahood

[email protected]

www.basscoast.vic.gov.au