Coaching effectiveness and use

Coaching effectiveness facts and areas of application

Mikhail DickeyCertified coach

School of Organizational Coaching,International Institute of Coaching and Management

Kiev, Ukraine 2013

What coaching is? Cooperation, that helps clients to reach real results in your

personal and professional life.

On every session client chooses the topic of conversation, coach listens and asks questions and gives his observations. Such interaction clarifies situation and encourages client to act.

Coaching makes process of client’s self-development faster, gives him a bigger choice. Main attention in coaching is directed on the moment client is in and what he wants to do in order to come where he wants to be tomorrow.*

Difference between coaching, consulting and mentorship:

Consultant- tell you «how to do it», but he is not from your organizationMentor – gives advice, he is from the same organization, has an

experience in the same field and is a role model for staff workers.

*International coaching federation www.coachfederation.org

Areas of coaching application

60% - staff skills development

44% - solution to specific job problems

38% - to retain employers

26% - increase performance of employees

24% - recruitment effectiveness increase

Companies use

coaching

«Organization with strong coaching culture, or with coaching in their programs and structures have higher level of involvement, leadership, flexibility and performance»

Bersin&Associates, Talent management strategy: Top 22 Programs that Drive high impact, July 2007 Coaching: A Global study of Successful Practices AMA/i4cp, Coaching Survey 2008

56% - increase effectiveness of the organization

79% - to increase personal effectiveness

63% - leadership development, planning

Coaching effectiveness 2009 Learning and Development Survey,

CIPD (Chartered Institute for personnel Development)598 companies

PriceWaterhouseCoopers и Association Resource Center for ICF, 2009

2 165 clients from 64 countries

• 90% of the companies use coaching • 51% consider coaching to be KEY element of staff learning and

development• 71% keep or increase coaching expenses level

Coaching ROI for individuals: 344%(those who expected financial results) Coaching ROI in companies: 700%

Hay Group Consulting data

25 - 40% Global 500 companies use executive coaching

perfor-mance

increase

quality of work

quality of

ser-vice

de-crease of the cus-

tomer com-

plaints

ex-penses

de-crease

prof-itability of the

business in gen-

eral

0%

20%

40%

60%

53% 48%

45%

34%23%

22%

Performance increase - 53%Job quality increase - 48%Customer service increase - 45%Decrease of customer complaints - 34%Expenses decrease - 23%Profitability of the business in general -22%

Source : Manchester Inc, (USA)

Material effect

Awareness increase - 67% Stress level decrease - 57% Setting bigger goals - 62% Opening of the bigger potential - 53% More balanced life - 60% More confidence - 52%

Source : International Coaching Federation (ICF)

Производитель

ность труда

Качество

работы

Качество

обслуживания клиенто

в

уменьшение

количества

претен-зий

клиентов

сокращение

затрат

прибыльность

бизнеса в целом

0%

20%

40%

60%

80%

67%57%

62% 53%

60% 52%

Non material effects

• Introduction

• Request formulation

• Contract

• Distancing

• Situational analyses

• Search for solutions

• Strategy development

• Ways of reaching goals

• Motivation

• Accountability

• Widening perspectives

Interview

Analyses Moving forward

number of sessions are defined individually at every stage

length of sessions from 40-60 min

Coaching process

1. Setting goals 2. Situation analyses 

3. Options 4. Implementation

and control «What do you want ?»

«What’s going on?»

«What has to be done?»

«What would you do?»

Individual coaching

Responsibilities in coaching

■ clarification of goals to the clients;■ stimulate client insights;■ show developed by clients solutions and strategies.*

reaching results motivation to work openness

*international coaching federation ICF

coach client

Coaching IN organization«staff coaching»

Organizational coaching

Effectiveness coaching

Effectiveness coaching

life coaching life coaching

SEVERAL KEY leaders SEVERAL KEY leaders

Key project Key project

Key team Key team

Key decision Key decision

CEO

Coaching OF organization«key elements coaching»

Competence coaching

Competence coaching

Motivational coaching

Motivational coaching

Decision making coaching

Decision making coaching

Key leader Key leader

ONE person ONE person

System coachingSystem coaching

4 levels of coaching application

Coaching is applied at some points,As yet another instrument

Coaching as technologyIn НR, T&D, management

Coaching elements becomeElements of organizational culture

Balance of ME+ YOU+, KNOW/LOVE

Technics

Technology

Culture

Worldview

Text

.

Coaching vectors

12 vectors

Interaction Interaction

Person and lifePerson and life

Coordination and leadershipCoordination and leadershipMotivation and behaviourMotivation and behaviour

Organization developmentOrganization development

ManagementManagement

Decision making &Responsibility

Decision making &Responsibility

Emotions and energyEmotions and energy

Project managementProject managementSelf-fulfillmentSelf-fulfillment

MarketingMarketing

Organizational cultureOrganizational culture

Thanks for attention!

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