Coach, Inc. Coach, Inc. Whitney Nienke, Kittisak Yodden, and Angela West
Feb 09, 2016
Coach, Inc.Coach, Inc.
Whitney Nienke, Kittisak Yodden, and Angela West
Product AssortmentProduct Assortment HandbagsHandbags Women’s Accessories Women’s Accessories
– Key rings Key rings – Watches Watches – Jewelry, etc Jewelry, etc
FootwearFootwear LegacyLegacy Travel and Business Travel and Business Men’sMen’s
PricePrice Handbags $118 and up Handbags $118 and up
Footwear $98-$248Footwear $98-$248
Sunglasses $148-$298Sunglasses $148-$298
LocationsLocations The United States The United States
– Oregon Oregon PortlandPortland Bridgeport VillageBridgeport Village Washington Square Washington Square As well as some department stores As well as some department stores
– NordstromNordstrom– MacysMacys
Outside the Unites StatesOutside the Unites States Australia, Canada, Bahamas, China, Japan, Mexico, Australia, Canada, Bahamas, China, Japan, Mexico,
Thailand etc. Thailand etc.
AdvertisingAdvertising
Fashion Magazines Fashion Magazines Coach CatalogCoach CatalogCoach WebsiteCoach Website
In StoreIn Store
LifestyleLifestyle Website Website
Website offers Website offers – Screen Savers Screen Savers – Wallpapers Wallpapers – HoroscopesHoroscopes
Suggests Suggests appropriate Coach appropriate Coach bag.bag.
– Gift GuideGift Guide
Company BackgroundCompany Background Family-run workshop Family-run workshop Inspired by a baseball gloveInspired by a baseball glove NN ew grains and colors, and ew grains and colors, and
modern materials modern materials were were developeddeveloped
HH ighest standard ighest standardss of workma of workma nship and materials. nship and materials.
ClassicClassic part of the landscape part of the landscape of American design. of American design.
Design PhilosophyDesign Philosophy Began with 12 bag designs Began with 12 bag designs
– Each embodies classic and Each embodies classic and American styleAmerican style
– Balance between aesthetics Balance between aesthetics and functionalityand functionality
MM aximum efficiency, comfort and c aximum efficiency, comfort and convenienceonvenience
CC onsistency of color and texture onsistency of color and texture SS elects only the top ten percent of elects only the top ten percent of
leathersleathers– Like fingerprints, no two grain p Like fingerprints, no two grain p
atterns are alike atterns are alike– EveryEvery Coach product Coach product is is original original
and unique and unique!!
General Company InfoGeneral Company Info Company ProfileCompany Profile:: Coach, Inc. Coach, Inc. TickerTicker::COHCOH ExchangesExchanges::NYSENYSE2006 Sales2006 Sales::2,111,2,111,500000,500000,
Major IndustryMajor Industry::DIVERSIFIEDDIVERSIFIED Sub IndustrySub Industry:: GENERAL DIVERSIFIED GENERAL DIVERSIFIED CountryCountry:: UNITED STATES UNITED STATES EmployeesEmployees::75007500
Target MarketTarget Market GeographicGeographic
– North America, as well as international consumers North America, as well as international consumers like Japan (emphasis—Coach Japan), China, and like Japan (emphasis—Coach Japan), China, and East AsiaEast Asia
DemographicDemographic– WomenWomen– Upper middle classUpper middle class– Teen chic product line segments younger adults Teen chic product line segments younger adults
and teensand teens Coach Legacy- opening two stores in the fallCoach Legacy- opening two stores in the fall
– Stylish shoppers (trend setters)Stylish shoppers (trend setters)– Limited itemsLimited items
Coach Store LayoutCoach Store Layout
Coach has built a strong presence Coach has built a strong presence in the U.S. in the U.S.
Layering of stylized visual and Layering of stylized visual and decorative elements decorative elements
Subdued, indirect lighting Subdued, indirect lighting Direct, brighter lighting used for Direct, brighter lighting used for
specific productsspecific products
Coach Store LayoutCoach Store Layout
Free-flow layoutFree-flow layout Increase space Increase space
productivity productivity On-shelf On-shelf
merchandisingmerchandising
ReferenceReference Wright Reports Wright Reports
http://wrightreports.ecnext.com/comhttp://wrightreports.ecnext.com/coms2/reportdesc_COMPANY_189754104s2/reportdesc_COMPANY_189754104
Coach Coach www.coach.comwww.coach.com Coach Ads Coach Ads
http://www.bwgreyscale.com/ads/coahttp://www.bwgreyscale.com/ads/coach.htmlch.html