Co nowego w Google? Accelerated Mobile Pages, Digital News Initiative i nowy pomysł na YouTube – Eero Korhonen (Google, Head of Strategic Partnerships - News & Publishers, Central

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Digital News Initiative - Results through dialogue

Eero KorhonenDec 8th, Warsaw

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Innovationfund

Training & Research

Product development

Accelerated Mobile Pages

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Publisher appsSocial, aggregators

Targeted queries

Serendipitous discovery

Search

Habitual use

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● Mobile is our main focus

● Mobile web suffers from slow, cluttered sites

● User experience is not good

● Mobile Apps create silos and reduce diversity

What is happening?

of people abandon a website that takes more than 3 seconds to load40%

Performance

Introducing

Accelerated Mobile Pages

Web pages, today Accelerated Mobile Pages

Live Demo

www.ampproject.org

Embedded Youtube Player Pilot

Online video is a big opportunity in News

➔ Highly engaging for viewers

➔ ‘Snackable’ in clips throughout the day

➔ Lucrative for publishers

...but video is also…➔ technically complex

➔ expensive to maintain

➔ and rapidly evolving (e.g. UGC content)

www.digitalnewsinitiative.com

Google | Digital News Initiative | Proprietary & Confidential

Thank you!

Training & Research

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Collaborate with journalists and entrepreneurs to build the future of media.

Data Programs & ExperimentsTools

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g.co/newslab

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www.digitalnewsreport.org

Innovation

DNI Innovation Fund

€150m over 3 years

Digital journalism

New business models

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