1 Proprietary and Confidential India’s largest student engagement and campus hiring platform
Jan 18, 2015
1 Proprietary and Confidential
India’s largest student engagement and campus hiring platform
2 Proprietary and Confidential
3 Proprietary and Confidential
Content
Session 1: CoCubes.com Corporate Presentation
Session 2: Automated Hiring Process
Session 3: Student Engagement Mechanisms
Session 4: “Strategic Campus Model”
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Session 1: CoCubes.com Corporate Presentation
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About CoCubes.com India’s largest student engagement and campus hiring platform
Venture funded by www.ojasventures.com, fund by NS
Raghavan, co-founder and former JMD of Infosys (2000)
RASBIC Award for Innovation in Recruitment 2011
NASSCOM “Top 10 Emerging Companies” in India, 2010
Businessworld's 25 Hottest Young Entrepreneurs, 2011
TiE Lumis Entrepreneurial Excellence Award, 2011
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About CoCubes.com
The name CoCubes comes from the first two letters of the three words: Connecting Colleges & Companies
We are India’s largest online platform for student engagement and campus hiring.
Tested in over 2000+ colleges, 7,00,000+ students by 300+ companies
We use technology to help companies engage and
hire authenticated students from campus and beyond.
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Campus Scene in India Year round recruitment from 20,000+ colleges
20,000+ colleges (3,000 engineering, 3,000 MBA, rest Graduate).
5 Mn students graduate each year (0.8Mn engineers).
6 IIM’s, 7 IIT’s, 26 NIT’s are the premier colleges.
Low public data beyond top 100 rankings (not comprehensive).
More than 1000 firms recruit from the top 100 colleges of India.
Long cycle, ineffective communication has resulted in loss of
candidates/high costs.
Significant clutter in the minds of students. No significant
differentiation other than compensation.
Firms need to bring the processes (hiring and engagement) online.
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Using CoCubes.com, You Can Engage, Evaluate and Hire the Right Candidates..
Step 1 Step 2& 3 Step 4 Step 5
Zero effort to get colleges and students online
Dedicated CoCubes Account Manager who 1. Collects data 2. Cleans data 3. Uploads data 4. Logins distributed
over mobile and internet
5. Students log on
24*7 campus presence to engage and identify top candidates
Use various inbuilt tools to engage (polls, articles, notes, SMS hotline, videos etc) Identify responsive candidates Individual student and college history
Start on the go as hiring process finalize
Efficient and centralized online process 1. Pre Campus 2. On Campus 3. MIS a. Shortlist from
following students b. Share "job profile” c. Students apply d. Plan efficient travel e. Capture interviews
Further engage to prioritize on-boarding
Automated reminders for offer acceptance
Shortlist candidates for training based on engagement score and other filters
Ensure healthy joining ratios
Right talent acquired at low cost!!
Fully online mapped student process from offer to joining
Engage
Measure
Get colleges online
Shortlist for hiring based on engagement and other parameters
1 Online Hiring
Process
Engage
Measure
On-boarding
3
4 5
Follow post offer process and shortlist for on boarding based on various parameters
Pre Offer Post Offer
2
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..And Drive Branding & Engage Talent Pool
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Session 2: Automated Hiring Process
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How does Hiring Work on CoCubes.com Platform?
Share requirements.
Select campus drive
Specify criteria
Search authenticated students talent pool based on criteria.
Create a job post.
Communicate to students through SMS and emails (enabled through the platform).
Schedule online assessment test.
Generate MIS and analytics on recruitment process.
0
1
2
3
4
5
6
7
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0. Share Requirements and Create Drive
CoCubes.com
Account Manager
will work closely
with you to
understand the
requirements and
create a drive on
the platform.
Clients leverage the
knowledge of
CoCubes.com to
shortlist colleges
and determine
timings of drive.
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1. Select Campus Drive
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2. Search Authenticated Talent With 1 Click
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3. Search Students to Post a Job
The platform can give you clear
picture of eligible students
available in a college for the drive!
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4. Create “Job Post”
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5. Get Response from Students (SMS & Internet)
You can send SMS to
students to remind about last
date of application with one
click!
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5a. Communicate with Applied Students
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6. Schedule Online Test
Existing Module will look like….
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6a. Students Take Online Test
Students will be informed about the online test through SMS
Students will login to www.cocubes.com by using their login details & go to Home Page of their
account.
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7. Send Offer Letters Illustration: Release Offer Letters
Multiple drafts of offer letters possible. 1 click sending capability. One of our clients used this to roll out offer letters in <24 hours leading to huge
student satisfaction. On similar lines, one client used poll capability to identify joining location preference
of 10,000+ students. It was obtained through online poll within 1 week.
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8. Upload Interview Results and Get MIS / Analytics
The automated reporting on
the platform can enable you
to devise campus strategy for
next year!
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Session 3: Student Engagement Mechanism
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Why Engage?
1. Today’s youth is socially evolved: Internet and Mobile are their favourite channels of communication.
2. Once a year visit to campus or sponsoring a festival or calling up a student just before joining is not enough to connect with them.
3. Firms are thus using SMS and internet to stay connected with students throughout the year, build a lasting brand and increase joining ratios.
4. This is not meant to replace personal interaction but supplement it. Do a campus or an offline event, then use the online bit to post pictures online and let it
spread to 1000 colleges. At costs similar to sponsoring a 3 day fest, you can interact with students online
throughout the year. 5. Further, the technology can enable you to execute pre-boarding formalities as well as select
training to reduce the ramp up time of freshers and make them billable sooner. Benefits 1. Supplement offline engagement 2. Build brand on campuses- stay in touch throughout the year 3. Increase joining ratios 4. Save several thousand dollars through reduced ramp-up time.
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How does Student Engagement Work on CoCubes.com Platform?
Create global profile on the platform (www.cocubes.com/CapGemini).
Share articles / videos / news / photos.
Share sample test papers and interview preparation tips.
Launch online contests / quizzes / polls.
Execute online training.
Perform pre-boarding joining formalities.
Perform offline workshops / guest lectures.
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1. Create Your Global Profile on CoCubes.com Platform
www.cocubes.com/yourcompanyname
Build student
followership
through these
profile pages.
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2. Follow a Simple Process to Share Updates
1. Login using your username/password on www.cocubes.com
2. Click on “Tools” on left panel
3. Choose the type of update and publish
4. This would be visible on www.cocubes.com/yourcompanyname
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2a. How Does a Published Update Look?
Photos , News , Articles , similarly polls, updates shared
www.cocubes.com/yourcompanyname
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2b. Share Articles Choose type of update to share (Article, News, Update, Video)
Pay attention to guidelines
Choose if update is relevant to any specific college type
Choose if update is relevant to certain student type Press share to
update your profile page
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2
3
4 5
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2c. Profiles of Alumni of Colleges You Usually Hire From
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3. Sample Test Papers and Selection Process
Creating New Module
Give relevant name to the online test
Total time to conduct the test
Choose if test is valid to any specific college type
Choose if test is valid to certain
student type
Select the category of questions
Press Create Module to add new module Select the questions
Press Add Another to add next
category of questions
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4. Launch Online Contests and Quizzes
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5. Execute Online Training
Entire training
program was
conducted
online through
our platform.
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6. Perform Pre-Boarding Joining Formalities Illustration: Release Offer Letters
Multiple drafts of offer letters possible. 1 click sending capability. One of our clients used this to roll out offer letters in <24 hours leading to huge
student satisfaction. On similar lines, one client used poll capability to identify joining location preference
of 10,000+ students. It was obtained through online poll within 1 week.
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Session 4: Strategic Campus Model
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Guidelines for an Effective Strategic Campus Engagement Model
Firm wide sponsorship and commitment.
Clearly identified goals and project champion.
Year round activity plan to build “affinity”. Build detailed monthly, quarterly, yearly plans.
Healthy mixture of “fun” and “serious” activities.
Disciplined execution of activities through “platform”.
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Sample Year Round Activity Plan
Company Campus Hiring and Engagement Plan 2012-13 Month
Sr. No. Activity
Mnth1
Mnth2
Mnth3
Mnth4
Mnth5
Mnth6
Mnth7
Mnth8
Mnth9
Mnth10
Mnth11
Mnth12
1 Go live with global profile: www.cocubes.com/Company 2 Identify any preferred list of colleges for engagement*
3 Bring colleges / students online (if not already existing on CoCubes.com platform)
4 Initiate Pre Campus Engagement Activities
Introductory email to college / students welcoming them to the campus portal
Students to start following Company campus portal Start regular weekly updates (articles, videos, news, photos) Design and launch contests for followers Launch offline workshops for colleges Launch online quizzes Design and execute SMS campaign Execute online polls Launch sample test papers on campus portal Conduct mock interview practice sessions on campus 5 Execute Internships and Final Year Campus Hiring 6 Post Offer Engagement Congratulatory email to offered students Share pre-on boarding activities plan Execute online polls
Design and launch SMS series (on Company corporate, culture, HR practices)
Launch online quizzes Online chats with Alumni
Run Campus Ambassador program (Campus alumni spends time with offered students)
Execute online training program Execute on boarding formalities on the platform
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Our Clients Our Clients
Our Clients
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What our clients are saying..
"We, at Cognizant are pleased to acknowledge the role played by CoCubes.com (which NASCCOM has declared as among the top 10 emerging
companies in 2010) in providing us a high quality technology platform us to engage more meaningfully with campuses.
It is because of partners like Cocubes.com, who provide us value added solutions, that we are able to connect with the students community,
placement officers and our own recruits more efficiently.
Cocubes.com's technology platform has also provided more bandwidth for our HR recruitment team to reach out to hitherto untapped
geographies..."
Satish Jeyaraman
Asst Vice President – HR & Head – Talent Acquisition, Cognizant
"CoCubes is a tech-savvy tool for Campus recruitments that helps to conduct the recruitment process systematically. It provides a good platform
for a mutually beneficial relationship between the Campuses and Companies.
It also makes a Campus Recruiters' job easy, as he already knows the profiles of most top performing students, while visiting campuses".
Mr. Swapnil Navalkar
GM - Corporate HR, Voltas Limited
“It’s imperative to thank everyone associated with CoCubes and specially the CoCubes Team who are supporting resolutely the college
community meet students and their aspirations, this is a tremendous endeavour. I strongly hope and wish CoCubes goes a long way and the
Vision, Values and Mission remains intact, which is to help students achieve respective hopes and dreams.”
Vamsi Madhav
Country Head - Talents Acquisition, CMC Limited
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Nidhi Mota Vice President Corporate Sales & Relationships [email protected] +91-9810187170 CoCubes.com 101, Ist Floor, Iris Technopark Sector 48, Sohna Road Gurgaon 122018 +91-124-4919830
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