Co-Creation in the 5G era - MWC Shanghai 2020: Limitless ...€¦ · Co-Creation in the 5G era. Lan CHEN. President and CEO, DOCOMO Beijing Labs. 28. th, June, 2018. Tomorrow’s

Co-Creation in the 5G era

Lan CHENPresident and CEO, DOCOMO Beijing Labs

28th, June, 2018

Tomorrow’s Operator Summit@MWCS2018©2018 NTT DOCOMO, INC. All Rights Reserved. 1

ドコモのめざす世界Transformation into a Value Co-Creation Company

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DOCOMO’s Vision toward 2020 and beyond

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AR / VR

Robot

4K / 8K

Translation

AI taxi

Personal Agent

Enhanced User Experience New Market

New types of communications Autonomous VehiclesDrone

Agri-ICT

Remote controlRemote Medical Service

Co-create with Partners across Industries

+ (AI)

4

CY 2016 2017 2018 2019 2020

Event

IMT2020(Oct. 2020)

Tokyo Olympics(July 2020)

PyeongChang Olympics(Feb 2018)

WRC19(Oct. 2019)

5G Trial Sites

Rel.14 Rel.16

Requirements Proposals Specifications

Rel.15

Non-standalone spec Standalone spec

5G commercial system development 5G commercial launch

Domestic regulatoryclearance, etc.

Spectrum allocation(assumed)

Information & CommunicationsCouncil, etc.

Standard-compliant 5G by 2020 based on NSA 5G is unique compared with previous generations, industries already show big

interests even before standardization fixed.

DOCOMO will start 5G service within 800 days

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5G Open Partner ProgramMay

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5G Deployment Scenario

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4K/8KStreaming

Automatic Driving

Agriculture ICT

AR/VR

Create new industry and market

Accommodate continuously increasing traffic 高速・大容量

低遅延

多数接続

高速・大容量

低遅延

多数接続

高トラヒックエリア・施設へ確実に導入し

ビットコストを低減

必要なエリアに必要な機能を迅速に提供し

新たな収益源を協創

Strategically deploy 5G in necessary area with appropriate function and frequency

・Areas with heavy data traffic・Areas for new industry creation and social problem solution

Low latency

High speed/large capacity

Massive connectivity

5G Open Partner Program

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Launched DOCOMO 5G Open Partner Program in Feb., 2018 to create new business with vertical industries. More than 1400 companies/organization committed to participate the program

Contents

Railway, TravelAutomotive

Security

Image, Video Healthcare

Factory,Construction

Sport, Gaming

5G NW technologies, AI platform, Web API, etc

Remote operation of humanoid robots “5G FACTORY” (Low Latency)

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・Remote control of humanoid robots with low latency and high reliability・Provide services safely and reliably w/o human workers being on site

Construction workLogistics work

Operatorconstruction equipment

×

Remote Medical Service （Large capacity, Low Latency）

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Eliminate the medical gap for regional area by telediagnosis utilizing a High-definition image

General Hospital Regional Clinic5G Base Station

Optical fiber

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AI for ALL

AI for ”Individuals”Realize ultimate personal agent

AI for ”Society/Industry”Solve social issues and

drive the (r)evolution of industry

Provide a “must-have” item for our daily life

Utilize assetsof partners and DOCOMO

Domain knowledgeIndustry-specific data

Technological/data assetsData scientists

Partners

【AI services】AI agent (Launched in the end of May)

【AI services】

AI Taxi (Feb. 2018)AI Bus (Mar. 2018)AI Call Center (Sep. 2017)

:

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AI Platform for Personal and Society

AI-Platform

Dramatic improvement of agricultural productivity and distribution efficiency through

utilization of IoT and drones

Utilization in 2020 Tokyo Olympics/Paralympics --Aiming to realize a language-barrier-free environment

Supporting instantaneous deals with financial information analysis

Optimization of logistics and transportation systems through traffic control of drones and vehicles

Transformation of purchase experience by integrating online and retail store customer services

Supporting peoples’ lives in various scenes

Translation Agriculture Healthcare

Retail Finance

Next generation transportation

Public infrastructure IoT support

CoreTechnologies Big Data

Technical expert Engineers

Transformation of healthcare environment through telemedical care and check-ups, accumulation and analysis of vital data and personal health records

N a tu r a l La n g u a g ePr ocessin g

Vo ice Recog n it ion

I m a g e Recog n it ion

Pr o fi l in g

POI Sea r ch

Geo-Fen cin g

Agents

Improving peoples’ lives and urban planning support by making smart use of infrastructure and introducing

traffic/flow analysis Optimization of manufacturing processes

Realization of “personal agent services” and “optimization of social systems” using AI platforms

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Main Agent Expert Agent

I will do it!

Request by voice

Service

User

I want you to… OK !

Call

Take turns

docomo services Our Partners’ services

deploy AI on various kinds of devices

docomo AI agent platform

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AI Agent Platform

13

Service Open

DeviceOpen

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Concept Video of docomo AI agent (my daiz)

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docomo AI agent platform

Natural dialogue Engine

Proactive Support Engine

IoT Device Control Engine

• Speech recognition• Intention Understanding• Natural Linguistic

Understanding

• Web device API• Profiling • Understanding User

Behavior Pattern• Recommendation

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Key Engines in docomo AI agent platform

• “Shabette” concierge• Toy robots e.t.c. Car infotainment services e.t.c.

• AR in a sports event• Control appliances

applications applications applications

15

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Big Data Analysis Platform

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• DOCOMOs big data, partner data, and external sources data are accumulated and analyzed, to enhance quality of mobile network, and to co-create new service with partners.

• Build a forecast model by deep learning using big data in DOCOMO network.• Forecast a taxi demand over next 30 minutes with real-time data.

Other data

Weather data

Taxi data

Docomo data

The forecast model

Taxidemandforecast

Forecast result

18 customers in this areawill look for taxiswithin next 30 mins.

Regional people-flow data

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Purpose and Role in B2B and B2C Models

All things and sensors around us (IoT)

Creation of new services leveraging DOCOMO R&D

technologies

AI platform

Optimization ofsocial systems and

provision of new values

Big data analysis

Business Partner Business Partner

Co-creation(+d)

NaturalDialogueengine

Transformation through cross-sector exchange of big data

PersonalAgent

Co-creation(+d)

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• B2C Model: Create ultimate personal agent together with service provider. Our role is to connect customers with service provider, and also help service provider to find customers.

• B2B Model: Solve social problems and issues. Our role is to fully utilize assets of DOCOMO and partners, to enhance the value of service for customers of both DOCOMO and partners.

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Business Creation through “+d”

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DOCOMO Beijing Labs

Deliver Brilliance to Life