Track: Marketing Thought Leaders #CNX14 #CNX14 The Connected Nonprofit & the Connected Campus: Creating Stronger Connections Maggie Horikawa, DonorsChoose.org @dcmaggieh Makeda Keegan, Northeastern University @MakedaWK Jennifer Phillips, Salesforce Foundation @CRMjen
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#CNX14 - The Connected Nonprofit and the Connected Campus: Creating Stronger Connections
By providing meaningful and relevant messages, nonprofits and universities are creating rich life-long relationships to help transform the social sector. Join us to learn how you can unlock Salesforce CRM data to engage your constituents with the right message through the right channels at the right time by leveraging the Salesforce ExactTarget Marketing Cloud. Learn from a leading nonprofit and university about how they are utilizing Salesforce CRM with the ExactTarget Marketing Cloud to improve communications, increase marketing efficiency, and track results. You’ll leave this session inspired to create stronger more meaningful connections with your constituents!
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Transcript
Track: Marketing Thought Leaders
#CNX14
#CNX14
The Connected Nonprofit & the Connected Campus: Creating Stronger Connections
Maggie Horikawa, DonorsChoose.org @dcmaggieh
Makeda Keegan, Northeastern University @MakedaWK
Jennifer Phillips, Salesforce Foundation @CRMjen
Track: Marketing Thought Leaders
#CNX14
1%
ProductEquityTime
680,000+Hours
Service
$68M+Grants
23,000+Nonprofit + Higher
EducationOrganizations
1-1-1 Model
Adopted by
Track: Marketing Thought Leaders
#CNX14
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Raise More Resources
Communicate More Effectively
Engage and Strengthen Your Community
Deliver Better Programs and Services
Connected
Partners
Connected
ProgramsConnected
Staff
Connected
Supporters
The Connected Nonprofit: Mission Impact
Track: Marketing Thought Leaders
#CNX14
360° student view
CommunicationsRecruitment
Student Success & Retention
Advancement
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The Connected Campus: Students at the Center
Community Engagement
Track: Marketing Thought Leaders
#CNX14
Track: Marketing Thought Leaders
#CNX14
…Inspired to create stronger, more meaningful connections with your constituents…
Track: Marketing Thought Leaders
#CNX14
Creating Stronger Connections: What’s in Store
1 2 3
DonorsChoose.org + ExactTarget
Northeastern University + Radian6
Creating Connections at the speed of
NOW
When reality happens
Q&A
Track: Marketing Thought Leaders
#CNX14
Track: Marketing Thought Leaders
#CNX14
The Connected Nonprofit & the Connected Campus:Creating Stronger Connections
Maggie Horikawa Makeda Keegan Jennifer Phillips
Track: Marketing Thought Leaders
#CNX14
DonorsChoose.org
• Founded 2000 by Bronx Social Studies teacher Charles Best• Public school teachers post classroom project requests, donors give to the project that most inspires them• Think: crowd funding for public school projects• Mission: …Nation where children have the tools and experiences needed for an excellent education…• One third of our marketplace giving is sourced via email marketing
Track: Marketing Thought Leaders
#CNX14
DonorsChoose.org + ExactTarget
• Donor & teacher outreach• Primary communication channel • >1 million donors + 500k teachers
• All selection segmentation in ExactTarget, Sender Authentication, Automation Studio• Sync with Salesforce
Track: Marketing Thought Leaders
#CNX14
Northeastern University
• Founded in 1898, 6th largest private university in the United States• Received the largest number of
undergraduate applications in 2011• Core tenets include