the journey ahead: MAKING MOBILE @jkrohrs MOMENTS MATTER
#CNX14 - Making Mobile Moments Matter
Jan 24, 2015
Join Jeff Rohrs, VP of Marketing Insights for the ExactTarget Marketing Cloud, for a discussion on how to make the most of the mobile moments along the customer journey. Learn how the smartphone is disrupting traditional marketing funnels and why marketing creativity is now as much about creating new “moments that matter” as it is optimizing existing ones.
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the journey ahead:
MAKINGMOBILE
@jkrohrs
MOMENTSMATTER
JEFFREY K. ROHRSVP, MARKETING INSIGHTS
@JKROHRS
The journey of a thousand miles begins with a single step.
− Lao-Tzu
Awareness
Consideration
Purchase
Retention
Advocacy
The customer journey is comprised of a thousand moments.
Moments matter.
A career & cottage industry made from a moment that everyone overlooked
OPTIMIZE KNOWN MOMENTS
UNCOVER HIDDEN MOMENTS
CREATE
NEW MOMENTS
CONNECTIVITYMOBILE
SOCIAL DATA
CONNECTIVITY
SOCIAL DATA
4.55
BILLION
eMarketer Dec 2013
SOCIAL DATA
30
BILLION
ABI Research 2013
4.55
BILLION
eMarketer Dec 2013
DATA
30
BILLION
ABI Research 2013
4.55
BILLION
eMarketer Dec 2013
73%Pew Research
Sept 2013
30
BILLION
ABI Research 2013
4.55
BILLION
eMarketer Dec 2013
73%Pew Research
Sept 2013
7%1% IDC May 2014
34%
CONNECTIVITYMOBILE
SOCIAL DATA
MOMENT MAKERS
ALL MARKETING IS NOW DIRECT
@JKROHRS
MAKETHE
SALE
BUILDYOUR
AUDIENCE
INCREASEBRAND
LOYALTY
OPTIMIZE KNOWN MOMENTS
UNCOVER HIDDEN MOMENTS
CREATE
NEW MOMENTS
OPTIMIZE KNOWN MOMENTS
A moment that transforms fans into stars.
A moment that yields 15K+ email subscribers per week ($450K value/wk)
A moment that fill seats & increases share of wallet.
200K+ Entries in 60s5.4M Hashtag Uses2.6B TW Impressions+211K TW Followers12x Web TrafficA moment that transforms passive
viewers into active amplifiers.
OPTIMIZE KNOWN MOMENTS
UNCOVER HIDDEN MOMENTS
@JKROHRS
A moment that generates “Super” sales and a proprietary audience.
$35 Online SaleTransformed
into $800 In-Store Upsell
A moment to connect, serve & upsell.
A moment to network, increase reach & build an audience of business travelers.
UNCOVER HIDDEN MOMENTS
CREATE
NEW MOMENTS
A moment to steal the sale &increase customer loyalty.
A moment to build loyalty, good will &a $5.7B economic impact
A moment to provide real-time inventory,increase sales, boost customer sat. & uncover new product opportunities.
CONNECTIVITYMOBILE
SOCIAL DATA
MOMENT MAKERS
OPTIMIZE KNOWN MOMENTS
UNCOVER HIDDEN MOMENTS
CREATE
NEW MOMENTS
MAKETHE
SALE
BUILDYOUR
AUDIENCE
INCREASEBRAND
LOYALTY
ALL MARKETING IS NOW DIRECT@JKROHRS
JEFFREY K. ROHRSVP, MARKETING INSIGHTS
@JKROHRS
the journey ahead:
MAKINGMOBILE
@jkrohrs
MOMENTSMATTER
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