CNS Activities 2009. Exelon 2009 Brand Plan | Mircea Moraru | July 2008 Sumar Activitati 2009.

CNS Activities 2009

Exelon 2009 Brand Plan | Mircea Moraru | July 2008

B Parkinson B Alzheimer EpilepsieScleroza Multipla

STALEVO EXELON TRILEPTAL EXTAVIALansari NVS 1 (Q3)

Simpozioane NVS Faculty meetings 3 (N, SE, SW) 4(C, N SE, SW)Simpozioane SAM SAM

Mese rotunde NVS 15 20N + 20P

Congrese interne RO

Congresul national neurologie, mai 2009

Simpozion satelit Postere

Congresul national psihiatrie, oct 2009 Simpozion satelitConferinte regionale TM, TgM, IS

Congrese Externe

Advisory Board 1 1

PacientiGhid pentru pacienti

Ghid pentru pacienti

Website

Activitati impreuna cu Alz.Ro

Sumar Activitati 2009

2009


KOLs & KAs activities

Advisory Board

Speakers in CME events

External congresses

Updating guidelines & leveraging messages


Neuro-Psychiatry advisory board

Description Continue the neuro-psychiatry AB meetings in 2009

Type of Activity Meetings & Events

Target Groups National neurology & psychiatry KOLs

Geography National

Objectives(Quantitative and Qualitative)

Extend support for Exelon Patch

Create the scientific presentations for educational activities

Create guidelines for GPs

Adjusting and agreeing the main promotional activities and their involvement

Timing February & September 2009

Investment

Gains & Returns

Benefits

Key Programs


Meetings and Symposia for specialists

Neurologists

Faculty Meetings

Round tables & Symposia

Psychiatrists

Round tables & Symposia

Stand-Alone Symposium


Neurologists: Novartis Faculty Meetings

Description2 days regional meetings for specialists highly interested in AD: - Scientific, interactive, clinical practice based content - Clinical cases as well as clinical guidelines


Target Groups Neurologists highly interested in AD

Geography 3 meetings for SE, N, SW and central areas


Increase level of expertise in AD. Transmit promotional messages in a manner highly significant from a clinical practice point of view; use the support of OLs & KAs as speakers and contributors; facilitate open discussions and experience exchange

Timing 15 February to 30 October

Investment

Gains & Returns

Benefits

Key Programs


Neurologists: AD round tables and local symposia

Description

Local meetings for 10-30 neurologists: - Scientific & clinical practice based content - Communicating latest data on Novartis medicines and guidelines recommendations


Target Groups General neurologists

Geography 20 meetings in main cities - tbd


Leverage latest advancements in AD and Novartis contributions; use the support of OLs & KAs as speakers and contributors; facilitate open discussions and experience exchange

Timing 1 February to 30 November 2009

Investment

Gains & Returns

Benefits

Key Programs


Psychiatrists: AD round tables and local symposia

Description

Local meetings for 10-30 psychiatrists: - Scientific & clinical practice based content - Communicating latest data on Novartis medicines and guidelines recommendations


Target Groups psychiatrists





Investment

Gains & Returns

Benefits

Key Programs


Psychiatrists: Stand alone symposium

Description

National symposium with 100-150 psychiatrists: - Scientific & clinical practice based content - Communicating latest data on Novartis medicines and guidelines recommendations - External speaker



Geography National



Timing March 2009

Investment

Gains & Returns

Benefits

Key Programs


Internal Congresses

National Congress of Neurology

National Congress of Psychiatry

Regional Conferences of Psychiatry



DescriptionNovartis participation at NCN congress: - Booth and interactive booth activities - Sponsored doctors

Type of Activity Internal Congresses

Target Groups Neurologists

Geography National


Leverage latest advancements in AD and new scientific data on Novartis medicines. Re-iterate Novartis involvement in neurology. Covering specialists not covered by the other Meetings & Events activities

Timing May 2009

Investment

Gains & Returns

Benefits

Key Programs


National Congress of Psychiatry

Description

Novartis participation at NCN congress:

- Satellite symposium with foreign speaker - Booth and interactive booth activities - Sponsored doctors



Geography National


Leverage latest advancements in AD and new scientific data on Novartis medicines. Re-iterate Novartis involvement in neurology. Covering specialists not covered by the other Meetings & Events activities

Timing Oct 2009

Investment

Gains & Returns

Benefits

Key Programs


Regional Conferences of Psychiatry

Description

Novartis participation:

- Symposium – in selected cases - Booth and booth activities - Sponsored doctors



Geography National


Re-iterate Novartis involvement in psychiatry. Covering specialists not covered by the other events

Timing April - Nov 2009

Investment

Gains & Returns

Benefits

Key Programs

Patients targeted activities


Educational activities for patients and caregivers

DescriptionBrochure for caregivers/ patients with AD

Caregiver/ patient guideline

Type of Activity PR/ Media

Target Groups Patients and caregivers

Geography National


Raise patient/ caregivers involvement into treatment management; seek GP/specialist advice when significant changes occur in their disease evolution

Timing 2009

Investment

Gains & Returns

Benefits

Key Programs


Professional Organizations activities

DescriptionPartnership with Alzheimer Society in increasing AD awareness and earlier diagnosis


Target Groups Alzheimer Society Patients and caregivers

Geography National


Increase the rate of diagnosis and ensure earlier therapy

Timing 2009

Investment

Gains & Returns

Benefits

Key Programs

2009


KOLs & KAs activities

Advisory Board

Speakers in CME events

External congresses

Updating guidelines & leveraging messages


Neurology advisory board

Description Continue the neurology AB meetings in 2009


Target Groups National neurology KOLs

Geography National


Extend support for earlier Stalevo introduction

Include latest data regarding earlier Stalevo introduction in next guidelines

Create guidelines for GPs

Create the scientific presentations for meetings and events

Adjusting and agreeing the main promotional activities and KOLs involvement

Timing February & September 2009

Investment

Gains & Returns

Benefits

Key Programs


Meetings and Symposia for Neurologists

Faculty Meetings

Symposia & Round tables


Novartis Faculty Meetings

Description2 days regional meetings for specialists highly interested in PD: - Scientific, interactive, clinical practice based content - Clinical cases as well as clinical guidelines


Target Groups Neurologists highly interested in PD

Geography 3 meetings for SE, N & SW areas


Transmit promotional messages in a manner highly significant from a clinical practice point of view; discuss latest advancements in PD and Novartis contributions; use the support of OLs & KAs as speakers and contributors; facilitate open discussions and experience exchange

Timing 15 February to 15 June 2009

Investment

Gains & Returns

Benefits


PD round tables and local symposia

Description

Local meetings for 10-30 neurologists: - Scientific & clinical practice based content - Communicating latest data on Novartis medicines and guidelines recommendations


Target Groups General neurologists



Leverage latest advancements in PD and Novartis contributions; use the support of OLs & KAs as speakers and contributors; facilitate open discussions and experience exchange


Investment

Gains & Returns

Benefits

Key Programs


Internal Neurology Congresses


National Stroke Conference



Description

Novartis participation at NCN congress: - Symposia (with invited external speaker) - Booth and booth activities - Sponsored doctors



Geography National


Leverage latest advancements in PD and new scientific data on Novartis medicines & guidelines recommendations. Re-iterate Novartis involvement in neurology. Covering specialists not covered by the other Meetings & Events activities

Timing May 2009

Investment

Gains & Returns

Benefits

Key Programs


National Stroke Conference

DescriptionNovartis participation: - Booth and booth activities - Sponsored doctors



Geography National


Re-iterate Novartis involvement in neurology. Covering specialists not covered by the other events

Timing Oct 2009

Investment

Gains & Returns

Benefits

Key Programs

Patients targeted activities


Educational activities for patients and caregivers

Description

Web-site www.boalaparkinson.ro

Brochure for patients with PD

Patient guideline: when to seek specialists support


Target Groups Patients and caregivers

Geography National


Raise patient/ caregivers involvement into treatment management to seek GP/specialist advice when significant changes occur in their disease evol.

Timing 2009

Investment

Gains & Returns

Benefits

Key Programs

2009


Meetings and Symposia

Faculty Meetings

Stand-Alone Symposium for neuropediatricians

Round tables


National symposium for pediatric neurologists

Description

National meeting for 70-90 : - Scientific & clinical practice based content - Communicating latest data on Novartis medicines and guidelines recommendations


Target Groups Pediatric neurologists

Geography National


Leverage latest advancements in epilepsy; use the support of OLs & KAs as speakers and contributors; facilitate open discussions and experience exchange reinforce advocacy and stimulate interest in prescribing

Timing April-May 2009

Investment

Gains & Returns

Benefits

Key Programs


Internal Neurology Congresses




DescriptionNovartis participation at NCN congress: - Booth and booth activities - Sponsored doctors



Geography National


Leverage latest advancements in epilepsy and new scientific data on Novartis medicines & guidelines recommendations. Re-iterate Novartis involvement in neurology. Covering specialists not covered by the other Meetings & Events activities

Timing May 2009

Investment

Gains & Returns

Benefits Increase in physician trust in Trileptal; better differentiation vs. competitors

Key Programs

CNS Activities 2009. Exelon 2009 Brand Plan | Mircea Moraru | July 2008 Sumar Activitati 2009.

Documents

ad geography3 meetings

scientific clinical

ad round tables

support of ols kas

novartis medicines

novartis contributions

content clinical cases

neuropsychiatry ab meetings