CNIR Media Kit_Full_LR_29Nov14

Condé Nast International has extended its powerful and iconic magazine brands to restaurant, bar and café concepts around the world.

The brand extensions of VOGUE Café (including VOGUE Lounge & VOGUE Club), GQ Bar and Tatler Club are being licensed to highly reputable hospitality operators in each market. Every project is a partnership with comprehensive guidelines and support from Condé Nast International.

The programme is not limited to the countries where Condé Nast publishes, but encompasses new and emerging markets in Asia, the Middle East and Latin America.

“Restaurants are a natural way to extend our brand values and to reach our customers

while championing the highest standards of quality. We can do so in our magazine markets and in countries

where for one reason or another, we don’t publish.” Jonathan Newhouse, Chairman & Chief Executive, Condé Nast International

The concept for CNIR began in Russia in 2003 where Condé Nast licensed VOGUE Café and Tatler Club to an independent operator, Arkady Novikov.

Condé Nast International Restaurants now hosts a number of exciting initiatives including global DJ competitions and guest chef appearances.

THE CONCEPT

VOGUE Café is an exciting combination of cuisine, décor, ambience and service that brings the VOGUE brand to life. The chic environment provides a fashionable dining experience, where stylish women choose to be seen. VOGUE Café offers a creative blend of modern, eclectic, international cuisine and contemporary wines, spirits and mixology.

British VOGUE November 2014: Taylor Swift by Mario Testino

BRAND GUIDELINES SUMMARY POSTER

BRAND GUIDELINESBrand Platform & Essence

The Brand Platform states the foundation blocks of the brand. It is a springboard for all branding and communication activity. Our Brand Platform consists of 5 Brand Attributes and a Brand Essence. The Essence captures the brand positioning in one simple idea.

Recommendations of ideal floorplan layouts are provided as electronic addenda.

ENVIRONMENTAL& PHYSICAL GUIDELINESVOGUE Café Signage

Wall-mounted Sign - Option 1

Recommendations of signage materials, finishes and lighting are provided as electronic addenda. Use only the original logo artwork provided in the electronic addenda.

VOGUE Café is an exciting combination of cuisine, décor, ambience and service that brings the VOGUE brand to life.

The chic environment provides a fashionable dining experience, where stylish women choose to be seen.

VOGUE Café offers a creative blend of modern, eclectic, international cuisine and contemporary wines, spirits and mixology.

The VOGUE Café space is beautifully designed and decorated with cutting-edge style. It is constructed and finished with the highest attention to detail.

Iconic images from the pages of VOGUE adorn the space and stimulate conversations, connecting guests to the VOGUE brand. The ambience is heightened with inventive lighting, music theming and acoustics.

VOGUE Café offers a creative blend of modern, flavoursome, eclectic European cuisine and contemporary beverages. VOGUE Café can be open for breakfast, lunch and dinner. Operations will be carefully considered, designed, built and well-maintained.

Guests will receive an impeccably polished service that is confident, friendly, effortless, knowledgeable and authentic.

VOGUE Café will have ardent regulars – passionate ambassadors and influencers that advocate the brand.

THE WORLD OF VOGUEVOGUE Café Concept Statement

Refer to SECTION ONE of the full Brand Guidelines for more on The World of VOGUE. Refer to SECTION TWO of the full Brand Guidelines for more information. Refer to SECTION TWO of the full Brand Guidelines for more logo information.

Logo

Primary Colour Palette These are the primary colours to be used for the logo.

Refer to SECTION TWO of the full Brand Guidelines for more colour palette information.

Refer to SECTION THREE of the full Brand Guidelines for more information. Refer to SECTION THREE of the full Brand Guidelines for more floorplan information. Refer to SECTION TWELVE of the full Brand Guidelines for more examples. Refer to SECTION TWELVE of the full Brand Guidelines for more examples.

Colour Palette

PANTONE Gold 872 C C20 M30 Y70 K15R190 G159 B86

PANTONE Black C C0 M0 Y0 K100R0 G0 B0

Secondary Colour Palette These are the secondary colours that can be used for collateral.

PANTONE Silver 877 C C0 M0 Y0 K40R178 G178 B178

WHITE

Wall-mounted Sign - Option 3

Illuminated Sign

Wall-mounted Sign - Option 2

Suspended Sign

Illuminated Sign - Detail

There are 4 different floorplan formats that we recommend depending on the available space. Options are given with or without alcohol.

VOGUE Café Floorplan Layout

VOGUE CaféCOLLATERAL

Typography

MathildeThis is a handwritten style of font. It is only to be used for quotations denoting speech.

Mrs EavesThis should be used for headings and sub-headings. Mrs Eaves should never be used for body copy.

Helvetica NeueThe Helvetica Neue font family should always be used for body copy text and may be used for headings.

Square Format: Non-alcohol Wide Format: Non-alcohol

Long Format: Alcohol Round Format: Alcohol

STYLISHElegant

Timeless / ClassicalModern / Contemporary

GlamourousPolished

Luxurious

AUTHORITATIVEInfluentialPersuasiveLeading

VisionaryBenchmark

CONFIDENTAssertive

ClearAttitudeProud

SOPHISTICATEDDiscerning

CosmopolitanCultured

CREATIVEPioneering

TrendsettingInnovative

AdventurousFeminine

Edgy

Defining Fashion

Primary LogoThe primary logo must be used to represent the brand.

Please refer to the colour palette section for correct colour usage. Use only the original logo artwork provided in the electronic addenda.

One Colour Logo

One Colour Reversed Logos

Full Colour Reversed Logos

Business Card: Named

Menu: Covers and Inner Spreads

Salmon Quiche

Buffet Card & Holder

Table Top Promo Item: Cube Advert / Poster

Use only the original logo artwork provided in the electronic addenda.

Caprese Salad (v)

Heirloom tomatoes tossed with buffalo mozzerella and fresh basil

Garlic Snails Six snails drizzled in a creamy garlic and herb crust sauce served with tomato ciabatta

Chicken Liver Paté

Freshly made paté served with chunky pumpkin and walnut bread

Soup of the Day (v)

Served with olive and seed bread

ENTREES

Lamb Burger 300gsm burger with a mint and lime crust, served with sweet potato fries.

Grilled SalmonServed with spinach and mashed potato.

Chicken Schnitzel Lighlty crumbed in herbs served with tagliatelle pasta in a tomato sauce.

Ribeye Steak300gsm steak served with steamed broccoli and carrots.

Pumpkin Ravioli (v)Served with a garlic and tomato sauce.

Vegetable Lasagne (v)Layered lasagne with aubergines, peppers and spinach in a creamy tomato sauce.

MAIN40

65

70

85

49

49

40

45

38

29

“Cookery is as old as the world, but it must also remain, always, as modern

as fashion.”- Phileas Gilbert

Salmon Quiche

“The difference between style and fashion is quality.”

- Giorgio Armani NOW OPEN IN DUBAI MALL

Email Me | [email protected] Me | +971 4 344 1234

Urgently Call Me +971 55 555 0000Find Me | Ground floor, Dubai Mall

Jane SmithRestaurant Manager

“Fashion and food. What else could a girl ask for! ”

CONTACT US

Gary RobinsonDirector of Restaurants

Condé Nast International Ltd25 Maddox StreetLondonW1S 2QN

Tel: (Office): +44 (0) 207 851 1835Tel: (Direct): +44 (0) 207 851 1836Mobile: +44 (0) 7825 918 806Email: [email protected]

www.condenastinternationalrestaurants.com

Facebook: http://www.facebook.com/cnirestaurantsTwitter/Instagram/Pinterest: @cnirestaurants

VISIT US

VOGUE Café MoscowKuznetsk Bridge 7/9, Moscow 107031, Russiahttp://novikovgroup.ru/restaurants/vogue-cafe/

VOGUE Café DubaiLevel Shoe District at The Dubai Mall, Dubai United Arab Emirateshttp://www.voguecafedubai.com

VOGUE Café KievFairmont Grand Hotel, Melnikova Street 1, Kiev 04070, Ukrainehttp://voguecafe.ua

VOGUE Lounge BangkokMahaNakhon CUBE 6th Floor, 96 Narathiwat Ratchanakharin Road, Silom, Bangrak Bangkok 10500, Thailandhttp://www.voguelounge.com

GQ Bar brings the GQ brand to life in stylish urban environments. It is the quintessential meeting place where smart people can relax and enjoy social drinks or business lunches. GQ Bar attracts high achievers, with guests enjoying international menus and innovative mixology in contemporary spaces.

British GQ November 2014: Brad Pitt by John Balsom

Brand Guidelines Summary Poster

Brand GuidelinesBrand Platform & EssenceThe Brand Platform states the foundation blocks of the brand. It is the

springboard for all branding and communication activity. Our Brand

Platform consists of 6 Brand Pillars and a Brand Essence. The Essence

captures the brand positioning in one simple idea.

Pillar Descriptors

Pillar

Pillar Descriptors

Pillar

Pillar Descriptors

Pillar

Pillar Pillar Pillar

ESSENCE

Pillar Descriptors

Pillar Descriptors

Pillar Descriptors

SHARP INTERACTIVE IRREVERENT

Intelligent Social Spirited

Educated Adaptable Unexpected

Simple Communicative Sense of humour

Clear Aware Fun

Savvy

Modern

Bold Trendy Aspirational

Assertive Urban Ambitious

Leader Metro Active

Influential Upmarket Energised

Masculine Stylish Inspiring

CONFIDENT SLICK DYNAMIC

SMART

Logo Colour Palette

Recommendations of ideal floorplan layouts are provided as

electronic addenda.

Environmental& Physical GuidelinesSignageExternal primary identity signage examples

Wall-mounted Signage Type 1

Recommendations of signage materials, finishes and lighting are

provided as electronic addenda. Use only the original logo artwork

provided in the electronic addenda.

Staff GuidelinesUniform Inspiration

Business Card: Named

CollateralStationery

In-Restaurant Menu: Food

GQ Bar brings the GQ brand to life in stylish urban environments.

It is the quintessential meeting place where smart people can relax and

enjoy social drinks or business lunches. GQ Bar attracts high achievers,

with guests enjoying international menus and innovative mixology in

contemporary spaces.

The decor is modern, stylish and tasteful. Soft lighting and a DJ playing

upbeat, urban music enhance the ambience. Live entertainment injects

energy into the GQ Bar experience.

GQ Bar is tech-savvy, offering connectivity, TV’s and digital play areas.

At GQ Bar, our guests enjoy the finest unique spirits, rare wines and

hand crafted cocktails – the thoughtfully selected range of Champagnes,

whiskies and vodkas are a particular talking point. A strong premium

cigar selection is always available for the discerning connoisseur.

GQ Bar should be open to the public for both lunch and dinner,

serving contemporary cuisine of the finest quality ingredients.

The cuisine should always be thoughtful and experimental

while retaining a rustic charm. Be different, offer bold flavours,

well-seasoned with a kick.

Attentive, energetic, happy, knowledgeable and genuine staff provide

effortless, sharp service.

The World Of GQGQ Bar Concept Statement

Refer to SECTION ONE of the full Brand Guidelines for more on The World of GQ. Refer to SECTION TWO of the full Brand Guidelines for more information. Refer to SECTION TWO of the full Brand Guidelines for more GQ logo information. Refer to SECTION TWO of the full Brand Guidelines for more colour palette information.

Refer to SECTION THREE of the full Brand Guidelines for more on GQ signage. Refer to SECTION THREE of the full Brand Guidelines for more floorplan information. Refer to SECTION SEVEN of the full Brand Guidelines for more staff information. Refer to SECTION TWELVE of the full Brand Guidelines for more collateral information.

Email Banner

Promotional

Double-Storey Format: Central Bar Long Format: Exterior Deck

Square Format: Play AreaL-Shape Format: Booth Seating

Wide Format: Private Dining Room

Floorplan LayoutThere are 5 basic floorplan layout

variations depending on the

available space for a GQ Bar.

SMART

Primary Logo

Logo

Please note that there are a set of secondary logos with corresponding colour

palettes. Use only the original logo artwork provided in the electronic

addenda.

Reversed Primary Logo

One Colour Logo

Typography

Primary Colour Palette

This set of colours represents the primary GQ Bar logo.

100% Black

PANTONE 200C / C12 M100 Y77 K3 / R207 G31 B62

PANTONE 877C / C0 M0 Y0 K40 / R167 G169 B172

White

Primary Font

The Gotham Family typeface represents the brand.

Gotham / Medium

Gotham / Bold Gotham / Book

Gotham / Light

Manager

Waiter

Waitress

CONTACT US

Gary RobinsonDirector of Restaurants

Condé Nast International Ltd25 Maddox StreetLondonW1S 2QN

Tel: (Office): +44 (0) 207 851 1835Tel: (Direct): +44 (0) 207 851 1836Mobile: +44 (0) 7825 918 806Email: [email protected]

www.condenastinternationalrestaurants.com

Facebook: http://www.facebook.com/cnirestaurantsTwitter/Instagram/Pinterest: @cnirestaurants

VISIT US

GQ Bar DubaiJW Marriott Marquis Hotel Dubai, Sheikh Zayed Road,Dubai, United Arab Emirateshttp://www.gqbardubai.com

TATLER Club is a vibrant expression of the oldest English magazine brand, a ‘Hot List’ destination filled with cosmopolitan, fun-loving individuals looking for a memorable time. TATLER Club offers a selection of British inspired food. TATLER Club is a visually stunning space, offering a sophisticated setting for business and pleasure.

British Tatler November 2014: Alice Dellal by Aitken Jolly

BRAND GUIDELINESSUMMARY POSTER

THE WORLD OF TATLER

TATLER CLUB CONCEPT STATEMENT

TATLER Club is a vibrant expression of the oldest English magazine brand, a ‘Hot List’ destination filled with cosmopolitan, fun-loving individuals looking for a memorable time.

Tatler Club is all about the party – the place to drink Champagne and have loads of fun. It is a vibrant, luxurious and elegant place that celebrates life.

Tatler Club is located in chic neighbourhoods, close to high-end retail, entertainment and the best hotels in town.

TATLER Club is a visually stunning space, offering a sophisticated setting for business and pleasure. The interiors feature cutting-edge design. English country house comes to Claridge’s. Tatler Club evokes a feeling of being in a private members-only club, a Grand Café or 5-star city hotel.

The food and beverage offering is excellent – a flavoursome selection of fresh, high quality, classic, British inspired food and contemporary beverages.

An excellent food service concept, a strong operational philosophy and absolute quality pervades every aspect of the operation.

Tatler Club is open for breakfast, lunch, afternoon tea, pre-dinner drinks, dinner and late-night entertainment.

Tatler Club will attract socially influential guests such as celebrities, models, socialites and royalty; people that will serve as ambassadors and advocates for the brand.

Refer to Section One of the full Brand Guidelines for more information.

THE BRAND UNCOVERED

BRAND DRIVER

• A simple phrase that captures the key brand idea• A memorable, inspiring statement that drives behaviour

Refer to Section Two of the full Brand Guidelines for more information.

THE TATLER CLUB LOGO

Primary LogoThe primary logo (black on white) must be used to represent the brand.

Use only the original logo artwork provided in the electronic addenda.Refer to Section Two of the full Brand Guidelines for more information.

TATLER CLUB COLLATERAL

Menus

Refer to Section Twelve of the full Brand Guidelines for more information.

COLOUR PALETTE

Primary Colour PaletteThis set of colours represents the primary logo (black on white).

Refer to Section Two of the full Brand Guidelines for more information.

Refer to Section Twelve of the full Brand Guidelines for more information.

ENVIRONMENTAL & PHYSICAL GUIDELINES

Recommendations of signage materials, finishes and lighting are provided as electronic addenda. Refer to Section Three of the full Brand Guidelines for more information.

Recommendations of ideal floorplan layouts are provided as electronic addenda. Refer to Section Three of the full Brand Guidelines for more information.

IT’S ALL ABOUT THE PARTY!

What do we mean by ‘It’s all about the party!’ ?

• Tatler Club exists to host fabulous parties! Every night is party night• Tatler Club is the place to celebrate life, drink Champagne and have loads of fun• Guests will be indulged. They will have a delightful, memorable time with us,

every time• Tatler Club energises. Every night tingles with the potential of being the best

party of the year

‘Well, I’m having a good time. Which makes me feel guilty too. How very English.’ - David Attenborough

Secondary LogoThe secondary logo (red on white) can be used as an alternate option to represent the brand, when it is not possible to accommodate the primary logo.

BLACK

PRINTC0 M0 Y0 K100SCREENR0 G0 B0

WHITE

PRINTC0 M0 Y0 K0SCREENR255 G255 B255

Secondary Colour PaletteThis colour represents the secondary logo (red on white).

TATLER RED

PRINTPANTONE® 185C0 M91 Y70 K0SCREENR239 G61 B74

Wall-mounted Signage Type 1:

Wall-mounted Signage Type 3:

Wall-mounted Signage Type 4:

Wall-mounted Signage Type 2:

Wall-mounted Signage Type 4:(Illuminated)

TATLER CLUB EXTERNAL SIGNAGE TATLER CLUB FLOORPLAN LAYOUT

Wall-mounted Signage Type 3:(Detail)

Recommended L-Shape Format Recommended Square Format

Business Cards Advertising

Table-top Promotional Item

Cigar Box

NAME SURNAMEDesignation

Landline: +00 1 555 1234Mobile: +00 1 555 1234

[email protected] line to be written here

Area and City to be written hereCountry to be written here

www.tatlerclub.com

Landline: +00 1 555 1234Mobile: +00 1 555 1234

[email protected] line to be written here

Area and City to be written hereCountry to be written here

www.tatlerclub.com

Tatler Club Menu

FOOD BEVERAGES

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Salads

The Tatler Club garden salad

Preserved artichokes, sundried tomatoes, marinated red peppers,

and fennel

Salmon Nicoise salad with all the classic a

ccompaniments

Lobster cobb salad, English salad leaves, avocado, bacon and soft quails eg

gs

The Tatler Club Caesar with soft garlic croutons, crisp pancetta

and shaved Berkswell

Butternut squash and candied parsnip salad, aged stilto

n and cobnut dressing

Starters

Portland crab salad, English leaves and brown crab mayonnaise

Seared sea scallops, artichoke, pine and pearl barley

Grills and Roasts

Grilled or Meunière Dover sole, served on or off the boneGrilled Scottish salmon, Sauce Choron

Roast lobster ThermidorGrilled Scottish halibut

Grilled 28-day dry aged Aberdeen Angus sirloin steakGrilled Black Angus fillet steak

Grilled Rosé veal chopGrilled breast of Suffolk Cobb chicken

Grilled Welsh valley lamb cutlets, anchovies and mint sauce

Side Orders

Hand cut chips or French friesCreamed or minted new potatoes

Tomato, shallot and artichoke saladAsparagus Hollandaise or with melted butter

Broccoli with toasted cobnutsFrench beans with baked garlic

Desserts

Banana walnut cake, toffee sauce, butterscotch ice-cream

Vanilla parfait, poached pear, toasted almond crust

Blueberries, whipped cream, vanilla shortbread

Lemon and lime trifle, strawberries and cream

Chocolate and coffee mousse, whipped cream, coffee sauce, shortbread

Crème brûleé

Elderflower jelly, peanut butter and vanilla ice cream

Hot chocolate pudding with praline parfait

Apricot and pistachio tart with clotted cream

Pineapple carpaccio wild hibiscus granita

Passion fruit sorbet or honeycomb ice cream sundae

Fresh fruit platter

Afternoon Tea

The Quintessential Tatler Club Afternoon Tea

A selection of freshly made delicate finger sandwiches

House baked fruit scones, clotted cream and seasonal jam

Miniature pastries and cookies and a pot of organic leaf tea

$50Fresh berries

A bowl of fresh mixed seasonal berries with zabaglione cream

$12

Italian espresso with double cream vanilla ice cream

$12

Earl grey and cinnamon scented custard tartlet

$15

Our daily selection of oversized macaroons and cookies

$10

A choice of freshly made cakes and pastries from our patisserie trolley

$15

Organic coffee or tea, with truffles or macaroons

$12

CONTACT US VISIT USGary Robinson

Director of Restaurants

Condé Nast International Ltd25 Maddox Street

LondonW1S 2QN

Tel: (Office): +44 (0) 207 851 1835Tel: (Direct): +44 (0) 207 851 1836

Mobile: +44 (0) 7825 918 806Email: [email protected]

www.condenastinternationalrestaurants.com

Facebook: http://www.facebook.com/cnirestaurantsTwitter/Instagram/Pinterest: @cnirestaurants

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Tatler Club MoscowRadisson Royal Hotel

Kutuzovsky prospect, 2/1 Moscow, Russia

http://novikovgroup.ru/restaurants/tatler-club/

Gary RobinsonDirector of RestaurantsCondé Nast International Ltd25 Maddox StreetLondonW1S 2QN

Tel: (Office): +44 (0) 207 851 1835Tel: (Direct): +44 (0) 207 851 1836Mobile: +44 (0) 7825 918 806Email: [email protected]

www.condenastinternationalrestaurants.comFacebook: http://www.facebook.com/cnirestaurantsTwitter/Instagram/Pinterest: @cnirestaurants

CONTACT DETAILS