#CMWorld I Think We’re Alone Now Creating World-Class Content on a Team of One (or None) Maggie Jones Marketo @maggiejonezzz
Aug 20, 2015
#CMWorld
I Think We’re Alone Now Creating World-Class Content
on a Team of One (or None)
Maggie Jones Marketo
@maggiejonezzz
#CMWorld
Too many asks
Too hard to find your ROI
Not enough time/budget
You’re only one person
CHALLENGES
#CMWorld
• Share your project document – INCLUDING projected deadlines
• Alert stakeholders about new content, and include messaging docs
• Leverage content newsletters
#CMWorld
• What kind of content do you want made? • Who are we targeting with this content? • What do we know about our audience? • What is the story this content should tell? • Who in our company is an expert in this subject? • Who will need to approve this content before we
publish it? • How involved are you going to be?
#CMWorld
Downloads
Views
Blog traffic
Website traffic
Social engagement
Social shares
Followers on social
Blog subscribers
“Vanity”
Metrics
#CMWorld
Revise + update
Change the dates
Check your stats
Get some fresh thinking
Refresh your design
#CMWorld
Get visible
Get answers
Learn to say no
Measure “Vanity” metrics
Measure content performance
Measure program performance
Recap!
#CMWorld
Divide + Conquer
Revise + Update
Hire freelancers
Find internal writers
Find your community
Recap!