CENTRAL MICHIGAN CHIPPEWAS BRAND IDENTITY USAGE AND STYLE GUID 9-2011 E
CMU Style Guide
Sep 25, 2015
ad
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
-
C E N T R A L M I C H I G A N C H I P P E W A SB R A N D I D E N T I T Y U S A G E A N D S T Y L E G U I D
9 - 2 0 1 1
E
-
T A B L E O F C O N T E N T S
1 . P R I M A R Y L O G OFull color options - One color options
2 . S E C O N D A R Y L O G OFull color options - One color options
3 . S P O R T S P E C I F I C 1Full color options
4 . S P O R T S P E C I F I C 1One color options
5 . S P O R T S P E C I F I C 2Full color options
6 . S P O R T S P E C I F I C 2One color options
7 . P R O P O R T I O N S
8 . T Y P O G R A P H Y
9 . C O L O R I N F O R M A T I O N
1 0 - 1 8 . P R O G R A M L O G O S10. Chippewa Athletic Fund Full color options - One color options
11. Vintage Block C
12. Football Helmet Logo
13. CMU Sports Network Full color options - One color options
14. 1100 Club - Chippewa Champions Full color options
15. 1100 Club - Chippewa Champions One color options
16. Chip Rewards Full color options - One color options
17. AD Leadership Full color options - One color options
18. Central C.A.R.E. Full color options - One color options
19. Chippewa Kids Club
2 0 . C O M M O N M I S U S E
2 1 . C O N T A C T I N F O R M A T I O N
-
P R I M A R Y L O G O
C E N T R A L M I C H I G A N U N I V E R S I T Y - B R A N D I D E N T I T Y U S A G E A N D S T Y L E G U I D E
1.
Full color on all backgrounds except CMU Gold and CMU Maroon
Full color on CMU Gold and CMU Maroon backgrounds. NOTE: color rotation
One color on white and black backgrounds.NOTE: may appear in any approved color in the official palette. See page 9 of this guide
-
2.
Full color on all backgrounds except CMU Gold and CMU Maroon
Full color on CMU Gold and CMU Maroon backgrounds. NOTE: color rotation
One color on white and black backgrounds.NOTE: may appear in any approved color in the official palette. See page 9 of this guide
S E C O N D A R Y L O G O
-
3. S P O R T S P E C I F I C 1
-
4. S P O R T S P E C I F I C 1
-
5. S P O R T S P E C I F I C 2
-
6. S P O R T S P E C I F I C 2
-
7.
-
8.
-
9.
CMU Maroon - Pantone 209
Process Color:
C: 20%M: 97%Y: 40%K: 58%
CMU Gold - Pantone 123
Process Color:
C: 0%M: 22%Y: 91%K: 0%
RGB:
R: 106G: 0B: 50
RGB:
R: 255G: 200B: 46
Madeira Thread: 1384 Madeira Thread: 1172
HTML: 6a0032 HTML: ffc82e
-
10. P R O G R A M L O G O S - C H I P P E W A A T H L E T I C F U N D
One Color
NOTE: may appear in any approved color in the official palette. See page 9 of this guide.
Restrictions apply. Please contact CMU Athletics for details
-
11. P R O G R A M L O G O S - V I N T A G E B L O C K C
Restrictions apply. Please contact CMU Athletics for details
-
P R O G R A M L O G O S - F O O T B A L L H E L M E T L O G O12.
Restrictions apply. Please contact CMU Athletics for details
-
13. P R O G R A M L O G O S - C M U S P O R T S N E T W O R K
One Color
NOTE: may appear in any approved color in the official palette. See page 9 of this guide.
Restrictions apply. Please contact CMU Athletics for details
Full Color
Restrictions apply. Please contact CMU Athletics for details
-
P R O G R A M L O G O S - 1 1 0 0 C L U B - C H I P P E W A C H A M P I O N S14.
Full Color
Restrictions apply. Please contact CMU Athletics for details
-
P R O G R A M L O G O S - C H I P P E W A C H A M P I O N S15.
One Color
NOTE: may appear in any approved color in the official palette. See page 9 of this guide.
Restrictions apply. Please contact CMU Athletics for details
-
16. P R O G R A M L O G O S - C H I P R E W A R D S
One Color
NOTE: may appear in any approved color in the official palette. See page 9 of this guide.
Restrictions apply. Please contact CMU Athletics for details
Full Color
Restrictions apply. Please contact CMU Athletics for details
-
One Color
NOTE: may appear in any approved color in the official palette. See page 9 of this guide.
Restrictions apply. Please contact CMU Athletics for details
Full Color
Restrictions apply. Please contact CMU Athletics for details
17. P R O G R A M L O G O S - A D L E A D E R S H I P
-
One Color
NOTE: may appear in any approved color in the official palette. See page 9 of this guide.
Restrictions apply. Please contact CMU Athletics for details
Full Color
Restrictions apply. Please contact CMU Athletics for details
18. P R O G R A M L O G O S - C E N T R A L C A R E
-
One Color
NOTE: may appear in any approved color in the official palette. See page 9 of this guide.
Restrictions apply. Please contact CMU Athletics for details
Full Color
Restrictions apply. Please contact CMU Athletics for details
P R O G R A M L O G O S - C H I P P E W A K I D S C L U B19.
-
20.
-
21.
Related Documents
