CMT-Updated Storyboard

VO: The idea is simple..Note: Text typed in by vo.

VO: If you want a tattoo of a butterfly,Note: tattoo zooms in

VO: you can go to your tattoo artist who will tattoo for you

Note: girl enters frame in front of a tattoo salon

VO: what he/she thinks is a nice butterfly in their own style.

Note: Tattoo artist makes tattoo

VO: Most people end up having that doneNote: Zoom in to show the design

VO: and regret the design later.Note: Zoom out. Sad face

VO: We let our group of crowd sourcing tattoo artists

Note: Artists drop down one after the other

VO: compete to give youNote: Designs pop up

VO: the very best design available.Note: crown falls on one’s head showing that his

design won

VO: We have over 22000 artists who work with us

Note: artists zoom in rotating. Text animation

VO: and each contest averages 22 designs.Note: Designs appear to center randomly

VO: This way the customer can zero in on the exact butterfly she was looking for.

Note: all designs appear in random places. Star zooms in on one center of butterfly

VO: Our demographic is 75% young females 18-30 years old.

Note: Color fills till the mark. Text animation. Logo appears in the corner

VO: We do not want anything too dark or extreme..

Note: tattoo slides in. Cross appears

VO: It should be light and funny but with a clear message

Note: a simple tattoo is drawn

VO: to not leave the decision up to the artist.Note: Artist appears

VO: Take control of your designNote: Text animation

VO: after all, its forever!Note: Text scales down. Infinity appears