Cox Media Group Ohio
Cox Media Group Ohio
CMG Ohio Reaches Consumers and Business Leaders Throughout the Dayton and Cincinnati Regions
47%
57%
65%
70%
5-Issue Weekday Cume 4-Issue Sunday Cume 30-day Print 30-day Print and Online
Base: Adults in the Dayton DMA plus Butler and Warren Counties; 1,076,900; Sample: 2,146Source: 2010 Scarborough Research, Release 1
Readership of CMG Ohio’s Newspapers
Note: Weekday, Sunday, and Websites include DDN, SNS MJ and HJN30-day Readership includes: DDN, SNS, HJN, MJ, WS, PJ, OP, and FE in print
502,500
617,700
694,500
750,200
CMG Ohio’s Newspaper Audience Demographics
Dayton DMA with Butler and Warren
Counties
CMG Ohio MonthlyNewspaper Online
Audience
Gender
Male 47% 46%
Female 53% 54%
Age
18-34 30% 27%
35-54 37% 37%
55+ 33% 36%
Marital Status
Married 58% 60%
Single 24% 21%
Widowed/Divorced/Sep. 18% 19%
Presence of Children
Children Under 18 in Home 42% 40%
Dayton DMA with Butler and
Warren Counties
CMG Ohio MonthlyNewspaper Online
Audience
Education
High School or Less 48% 46%
Some College 29% 30%
College Degree or More 23% 25%
Household Income
Less than $50,000 48% 45%
$50,000 or More 53% 55%
Employment Status
Employed Full-Time 42% 42%
Employed Part-Time 18% 18%
Not Employed 40% 40%
Note: Percentages may not add up to 100 due to rounding.Base: Adults in the Dayton DMA plus Butler and Warren Counties; 1,076,900; Sample: 2,146 Source: 2010 Scarborough Research, Release 1
CMG Ohio’s Newspaper Web Sites
Enhance Your Newspaper Advertising
CMG Ohio’s Newspaper websites deliver an audience that complements those reading the printed newspaper.
DaytonDailyNews.com visitors tend to be aged 18-54, with household incomes of 50,000+, have some undergraduate and/or post graduate education, be married, and employed full-time.
Reach A Growing Online Audience:
Source: 2008 Dayton RBS Study & 2010 Site Catalyst, 3rd Qtr Avg (Jul-Sep)
Page Views Visits
CMG Ohio Total Newspapers 43,239,000 4,540,800
DaytonDailyNews.com 24,332,100 2,907,500
Journal-News.com 5,221,000 428,300
MiddletownJournal.com 4,565,100 390,900
SpringfieldNewsSun.com 4,067,200 500,500
Western-Star.com 1,425,800 86,900
PulseJournal.com 526,100 64,200
OxfordPress.com 256,200 48,600
Fairfield-Echo.com 126,500 20,200
ActiveDayton.com 963,000 127,600
Dayton B2B 275,300 193,500
CMG Ohio’s Newspaper Overall Website Growth in the Past 2 Years Daily E-Paper, Weekly E-Paper, and Classified Sites
Source: 2008-2010 Site Catalyst
VisitsPage Views
0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
40,000,000
45,000,000
50,000,000
4th
Qtr
08
1st
Qtr
09
2nd Q
tr 0
9
3rd
Qtr
09
4th
Qtr
09
1st
Qtr
10
2nd Q
tr 1
0
3rd
Qtr
10
4th
Qtr
10
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
Page Views
Visits
In the past 2 years, Monthly Page Views
have increased by 67% and Monthly Visits
have increased by 38%
Daytime is Our PrimetimeNearly 6 out of 10 of CMG Ohio’s Newspaper websites page views are during primetime business hours (8:00 am - 4:00 pm).
56%Page Views
Source: Site Catalyst (December 2010)
1,000
11,000
21,000
31,000
41,000
51,000
61,000
71,000
81,000
91,000
101,000
12
AM
2A
M
4A
M
6A
M
8A
M
10
AM
12
PM
2P
M
4P
M
6P
M
8P
M
10
PM
• Leading Edge Technology• Online Reach• Platforms & Products• National Sales• International Brands
Yahoo! Strengths
• High Quality Local Content• Offline Distribution• Local Community• Local Sales• Strong Local Brands
Newspaper Strengths
Partnership
Search
Content
Ad Sales
Ad Platfor
ms
Hot Jobs
The Power of the Partnership
Search
Ad ClicksAd Clicks
Content
Search Clicks
What Makes Up BT
BT
A multitude of actions make up a user’s behavioral profile.
Dayton Daily News
A two-time Pulitzer Prize-winning daily purchased in 1898 by Ohio Governor James M. Cox, the Dayton Daily News reigns as the first Cox Ohio Publishing newspaper.
A significantly higher percentage of adults in Dayton are reading newspapers in print and online, especially when compared to local markets and markets of comparable size. Dayton ranks twentieth nationally in newspaper readership!*
DaytonDailyNews.com is available 24 hours a day, 7-days a week. Our website features the latest breaking local news, sports, and entertainment information including blogs from readers’ favorite columnists, opinions, and more.
*Source: 2009 Scarborough
57%
68%
74%
79%
5-Issue Weekday Cume 4-Issue Sunday Cume 30-day Print 30-day Print and Online
Base: Adults in the Dayton NDM: 644,300; Sample: 1,453Source: 2010 Scarborough Research, Release 1
Readership of the Dayton Daily News
364,600
438,600
475,100
509,400
Dayton Daily News Audience Demographics
Dayton Market
DDN Monthly Print and
Online Audience
Gender
Male 48% 48%
Female 52% 52%
Age
18-34 26% 25%
35-54 38% 37%
55+ 36% 38%
Marital Status
Married 59% 60%
Single 23% 21%
Widowed/Divorced/Separated 19% 18%
Note: Percentages may not add up to 100 due to rounding.Base: Adults in the Dayton NDM; 644,300; Sample: 1,453Source: 2010 Scarborough Research, Release 1
DaytonMarket
DDN Monthly Print and
Online Audience
Education
High School or Less 42% 40%
Some College 32% 32%
College Degree or More 26% 28%
Household Income
Less than $50,000 47% 44%
$50,000 or More 53% 56%
Employment Status
Employed Full-Time41% 42%
Employed Part-Time18% 19%
Not Employed 41% 40%
Neighbors reaches more than 144,000 highly desirable households in the Dayton area.
Extend Your Reach With Neighbors
• Advertising investment is focused on households most likely to shop your business.
• Your ad will appear in an award-winning newspaper, filled with local and regional information readers want and need.
Total Circulation
Avg. HH Income
Own Home
Region A North 20,600 $61,000 74%Region B Englewood/ Trotwood 29,900 $50,600 64%Region C Huber Hts/ Riverside 22,500 $54,300 66%Region D Kettering/ Oakwood 17,400 $69,900 68%Region E Centerville 15,000 $94,600 76%Region F Greene County 19,300 $66,900 67%Region G Southwest 19,300 $67,400 68%
Chart sources: 2010 Claritas, 2010 Internal circulation records
The Neighbors Zones
Wright-Patterson Air Force Base Skywrighter
• Skywrighter is a high-quality, weekly broadsheet publication serving the Wright-Patterson Air Force Base community.
• Only newspaper circulated on base, giving you direct access to the base employees and families.
• Distributed in and around the base each Friday, it has a weekly circulation of approximately 16,000.
• Skywrighter targets Air Force and civilian personnel, so you’ll reach a highly desirable audience that is well-educated, affluent – and many are new residents looking for local products, services, and employment opportunities.
• Full preprint distribution is available; 16,000 copies required.
• WPAFB is the most diverse and organizationally complex base in the U.S. Air Force*
• Local economic impact of WPAFB: $5.1 billion*
• Average WPAFB personnel income: $74,700 (military $48,500, civilian $86,600)*
• Total number of WPAFB personnel: 27,400 (19,600 are civilian)*
• 74% of civilian employees have white collar jobs (53% of these have a bachelor’s degree or higher)**
• Average length of service for civilian employees is 14.7 years**
Key Facts about WPAFB:
*Source: 2009 WPAFB Economic Impact Analysis Report **Source: 2010 Air Force Personnel Services
Reach Business Professionals
• Daily Business PageDaily business section in the Dayton Daily News
• Monthly Glossy Full-Color Magazine Direct Mailed to 7,000 of the areas business owners, leaders and stakeholders, this publication reaches 3.8 readers per copy.
• Online B2B Channel Located on DaytonDailyNews.com, this channel averages 275,300 page views a month giving visitors local business news coverage and information.
• Daily Business Headlines E-mail Weekday morning DaytonB2B brief and the most comprehensive and timely breaking local business news alerts to our opt in e-mail list.
DaytonB2B - Providing local businesses in the Dayton market with business news, profiles of key people and organizations, local networking, business development aids and much more. This powerful package reaches 37% of the Dayton market.
Base: Adults in the Dayton NDM; n=1,269Sources: 2008 Dayton RBS Study; 4th Qtr 2010 Site Catalyst
At Home is a high end tabloid publication, mailed to target zip codes with households that meet or exceed $300K in value, focusing on home design trends and suburban way of life.
At Home
Demographic and market composition
At Home Audience*
Dayton/Miami Valley
Median home value $250,000 $184,200 College degree or more 56% 27%Management/Professional vocation 16% 8%
Category IndexHome ImprovementSpent $1,000+ on landscaping within past 12 months 243Spent $1,000+ on hardware, building, paint, lawn/garden items within past 12 months 187Bought furniture $1,000+ within the past 12 months 172Has or plans to buy a pool or spa within next 12 months 147Any major addition $1,000+ within past past 12 months 125Remodeling or any major additions $3,000+ within past 12 months 122Remodeled kitchen within past 12 months 117Installed interior paint or wallpaper within past 12 months 112Shopped any hardware/paint/lawn/garden store within past 12 months 110Major PurchasesHas second home or real estate property 217Investments 151Home security system 143Has high-definition TV 139LifestyleContributed to arts/cultural organization within past 12 months 251Spent $1,000+ on online purchases within past 12 months 194Traveled on any domestic overnight trip within past 12 months 150Accessed Internet within past 30 days 129Shopped any florist within past 3 months 126*Market index = 100. How to read: Households earning an income of $100,000 or more in the At Home distribution area are 51% more likely to have investments than the average household in the Dayton and Miami Valley area. Dayton and Miami Valley area includes Clark, Miami, Greene, Montgomery and 45036, 45039, 45040, 45044, 45050, 45069. Base: Households in the At Home distribution area with a household income of $100,000 or more. Source: 2010 Scarborough Release 1.
Active DaytonActiveDayton.com is a website catering specifically to adults aged 25-34 who are looking for entertainment information about news, events and merchandise in the local area.
This highly desirable target market is more likely to:
be employed full-time
have a college education or greater
be single
have household incomes between $40,000 and $75,000.
Page Views: 963,000
Visits: 127,600
Time Spent per Visit: 8.04 minutes
Total Minutes on Site: 1,030,100
Source: 2008 Dayton RBS Study and 2010 Site Catalyst: 4th Qtr Avg (Oct-Dec)
Monthly Site Traffic
Direct Mai l
• What makes us different?
• We will work with you to use our printing and ink jet capabilities, our distribution network, and our turnkey development capabilities to find the best and most cost effective message delivery systems
• You will have access to our extensive demographic research, and strong design talent to build an engaging and cost-effective campaign to grow your business, promote an event or extend your brand
• In addition to our standard pricing options for direct mail, we offer many custom size options, list management and acquisition services, and many ways to increase the effectiveness of your advertising budget. Plus our direct mail creative services are free of charge*.
CMG Ohio offers turnkey direct mail capabilities that can target your message by geography, demographics or your custom list, or a combination of yours and a bought list.
*Certain terms apply. See your Media Consultant for more details.
Springfield News-Sun
Winner of nearly 100 Ohio Associated Press Awards including a General Excellence Award from Ohio Associated Press.
Springfield’s daily newspaper has been serving residents of Clark and Champaign counties since 1817.
Over 80% of adults in Clark County read the Springfield News-Sun over the course of a month*.
*Source: 2010 Scarborough, Release 1
59%
73%76%
80%
5-Issue Weekday Cume 4-Issue Sunday Cume 30-day Print 30-day Print and Online
Base: Adults in Clark County; 107,000; Sample: 252Source: 2010 Scarborough Research, Release 1
Readership of the Springfield News-Sun
63,200
78,60080,800
85,700
Springfield News-Sun Audience Demographics
Clark County Adults
SNS MonthlyPrint and
Online Audience
Gender
Male 47% 50%
Female 53% 50%
Age
18-34 28% 31%
35-54 34% 33%
55+ 38% 36%
Marital Status
Married 53% 52%
Single 21% 23%
Widowed/Divorced/Separated 25% 24%
Note: Percentages may not add up to 100 due to rounding.
Clark County Adults
SNS MonthlyPrint and
Online Audience
Education
High School or Less 55% 57%
Some College 29% 26%
College Degree or More 16% 18%
Household Income
Less than $50,000 63% 58%
$50,000 or More 37% 42%
Employment Status
Employed Full-Time 39% 39%
Employed Part-Time 15% 16%
Not Employed 46% 45%
Base: Adults in Clark County; 107,000; Sample: 252Source: 2010 Scarborough Research, Release 1
Reach Business Professionals With Springfield B2B Magazine
• Bi-monthly business-to-business publication developed in partnership with the Greater Springfield Chamber of Commerce
• Glossy magazine with LOCAL business news and information, profiles of key people and organizations, local networking, updates on development opportunities, financing and labor laws, topical discussion forums and much more.
• Launched in February 2010
4%
5%
5%
5%
5%
5%
6%
6%
7%
7%
10%
11%
12%
17%
UVMC
Grandview
Sycamore
Atrium
Fort Hamilton
Southview
Mercy
Children's Hospital
Community Hospital
Bethesda North
Good Samaritan Hospital
Children's Medical Center
Kettering Medical Center
Miami Valley Hospital
Base: Adults in Clark County; 107,000; Sample: 252Source: 2010 Scarborough Research, Release 1
The CMG Ohio Healthcare Market
63,200
80,80085,700
Note: Hospitals used past 3 years
Medica l Serv ices Used by Greater Dayton Area Res idents
2%
2%
3%
3%
5%
6%
8%
8%
10%
Mental Healthcare
Corrective Eye Surgery
Neurology
Reconstructive Surgery
Cancer/Oncology
Orthopedics
Maternity Care
Cardiac Care
Pediatrics
Note :Medical Services Used at Hospitals for past 3 yearsBase: Adults in the Dayton DMA; plus Butler and Warren Counties: 1,352,400; Sample: 2,464
Source: 2010 Scarborough Research, Release 1
59%
72%
5-Issue Weekday Cume 4-Issue Sunday Cume
Base: Adults in the DDN NDM who have visited Good Sam, MVH, or UVMC in the past 3 years: 215,000; Sample: 1,453Source: 2010 Scarborough Research, Release 1
Readership of Premier Customers in the Dayton Daily News Readership Market
127,700
154,300
48%
75%
Weekly Reach Monthly Reach
Base: Adults who have visited Atrium Medical Center in the past 3 years: 74,400; Sample: 85Source: 2010 Scarborough Research, Release 1
CMG Ohio Readership of Adults who have Visited Atrium/Middletown Regional
35,500
55,800
The Cincinnati DMA
31% 29%
58% 59%
5-Issue Weekday Cume 4-Issue Sunday Cume 30-day Print 30-day Print and Online
Base: Adults in Butler and Warren Counties; 433,300; Sample: 501Source: 2010 Scarborough Research, Release 1
Readership of CMG Ohio’s Northern Cincinnati Newspapers
136,100 124,900
249,700 256,700
Note: Weekday, Sunday, and Websites include only MJ and HJN30-day Readership includes: HJN, MJ, WS, PJ, OP, and FE in print
Demographics of CMG Ohio’s Northern Cincinnati Newspapers
Butler and Warren
Counties
CMG Ohio Northern
Cincinnati Print & OnlineAudience(30-days)
Gender % %
Male 47% 40%
Female 54% 60%
Age
18-34 31% 28%
35-54 41% 38%
55+ 28% 34%
Marital Status
Married 61% 60%
Single 24% 21%
Separated/Widowed/Divorced 15% 19%
Butler and Warren
Counties
CMG Ohio Northern
Cincinnati Print & Online
Audience(30-days)
Education % %
H.S. or less 45% 51%
Some College 27% 25%
4 Year degree or More 28% 24%
HH Income
Less than $50,000 36% 40%
$50,000 or More 64% 60%
Employment
Employed Full Time 48% 43%
Employed Part Time 14% 15%
Not Employed 38% 43%
Base: Adults in Butler and Warren Counties; 433,300; Sample 501Source: 2010 Scarborough Research, Release 1
Note: Percentages may not add up to 100 due to rounding30-day audience included MJ, HJN, PJ, WS, OP and FE in print with 30 days of HJN.com and MJ.com
CMG Ohio Reaches Northern Cincinnati Better Than Its Closest Metro Competitor
34%
42%
49%
58%
Past Week (7-day) Print Readership Past Month Print Readership
Enquirer CMG Ohio
CMG Ohio reach includes: JournalNews, Middletown Journal, Oxford Press, Fairfield Echo, Pulse-Journal, & Western Star. Enquirer reach includes: Cincinnati Enquirer.
180,500
211,000
249,700
147,400
Base: Adults in Butler and Warren Counties; 433,300; Sample: 501Source: 2010 Scarborough Research, Release 1
0%
10%
20%
30%
40%
50%
60%
70%
80%
141,400 (33%) adults read only Cox Ohio Print
Products
74,100 (17%) adults read both in print
83,900 (19%) adults read only the Enquirer in print
68% of adults in Butler and Warren Counties read CMG Ohio Newspapers or the Enquirer
in print each month
CMG Ohio Reaches Butler and Warren Counties Better Than Its Closest Metro Competitor
CMG Ohio reach includes: JournalNews, Middletown Journal, Oxford Press, Fairfield Echo, Pulse-Journal, & Western Star. Enquirer reach includes: Cincinnati Enquirer.
Base: Adults in Butler and Warren Counties; 433,300; Sample: 501Source: 2010 Scarborough Research, Release 1
Hamilton JournalNews
The JournalNews has been bringing award-winning news and information to readers in the Hamilton area since 1886.
More than once it has been named Best Newspaper in Ohio by The Ohio Society of Professional Journalists for its circulation. The paper has also received First Place General Excellence Award by the Associated Press.
Journal-News.com is available 24 hours a day, 7-days a week featuring local breaking news from Hamilton, Fairfield and Liberty Township.
47% 45%
60%
68%
5-Issue Weekday Cume 4-Issue Sunday Cume 30-day Print 30-day Print and Online
Base: Adults in the HJN NDM; 97,600; Sample: 113Source: 2010 Scarborough Research, Release 1
Readership of the Hamilton JournalNews
45,60043,500
58,800
66,700
The Middletown Journal
Since 1857, this award-winning morning newspaper has served residents in Butler and Warren counties, and has been recognized by the Associated Press for photography, sports and headline writing.
It has also has won first place awards from the Associated Press for Breaking News, Best Feature Writer and Best Sports Radio.
MiddletownJournal.com is available 24 hours a day, 7-days a week featuring local breaking news from Middletown, Monroe, Trenton and Franklin.
50%47%
59% 61%
5-Issue Weekday Cume 4-Issue Sunday Cume 30-day Print 30-day Print and Online
Base: Adults in the MJ NDM; 110,500; Sample: 123Source: 2010 Scarborough Research, Release 1
Readership of the Middletown Journal
55,10051,500
65,600 67,000
The Pulse~Journal
The Pulse-Journal weekly newspaper publishes five editions each week and is delivered free to homes once every week, just before the weekend.
It has been named Newspaper of the Year as well as Best Local Community Website by Suburban Newspapers of America, as well as Best Non-Daily Newspaper in the nation by Inland Press Foundation.
Editions include:West Chester Edition: 45069, 45241Mason Edition: 45040Kings & Little Miami Edition: 45034, 45039, 45140, 45152, 45065Liberty Twp. Edition: 45011, 45044Monroe Edition: 45050
Reach of The Pulse~Journal
Edition Zips Circulation
Monthly readership (4-issue)
Last Thursday
readership (1-issue)
Mason 45040 13,400 64% 47%
West Chester/ Liberty Twp.* 45011, 45069, 45241, 45044
14,200 (W. Chester)10,500 (Liberty) 65% 50%
Monroe 45050 3,500 N/A N/A
Little Miami/Kings45034, 45039, 45054, 45065, 45140, 45249, 45152 12,500 69% 53%
Sources: 2007 SWG Study (Wilkerson & Associates), ABC Audit Report ending March 31, 2010*West Chester and Liberty Twp. are now separate editorial editions
+Does not include new Monroe Edition
The Pulse-Journal reaches 66%+ (77,500 adults) of its footprint each month.
The Western StarThe Western Star is Ohio’s oldest weekly paper and provides in-depth coverage of historic Lebanon and the surrounding area in Warren County.
Named Best Newspaper in the Nation by the Inland Press Foundation, with phenomenal growth in the region, it is rich in heritage and opportunity at the same time.
The Western Star reaches 67% of adults in print every month!
Sources: 2007 SWG Study (Wilkerson & Associates), ABC Audit report ended March 31, 2010
Zips Circulation
Monthly readership (4-issue)
Last Thursday
readership (1-issue)
45036, 45054, 45068 14,000 67% 54%
The Fairfield EchoThe Fairfield Echo is a free weekly newspaper delivered to the highly desirable households of Fairfield and Fairfield Township.
It has been recognized as the Best Non-Daily Newspaper in Ohio by the Cleveland Press Club. Fairfield and Fairfield Township have consistently been one of the region’s hottest growth areas.
The Fairfield Echo reaches 63% of adults in print every month!
Zips Circulation
Monthly readership (4-issue)
Last Thursday
readership (1-issue)
45011, 45014 15,100 63% 47%
Sources: 2007 SWG Study (Wilkerson & Associates), ABC Audit Report ending March 31, 2010
The Oxford PressThe Oxford Press is a paid weekly published for full-time residents of the college town of Oxford, home of the prestigious Miami University.
This outstanding newspaper earned the Ohio Newspaper Show’s General Excellence Award, three First Place Hooper Awards from the Ohio Newspaper Association, and a Best of Cox award for Division 2 in the non-daily category.
The Oxford Press reaches nearly 11,000 adults in print every month!
Source: 2008 Scarborough, R2 ABC Audit Report ending March 30, 2009
Zips Circulation
Monthly readership (4-issue)
Last Friday readership (1-issue)
45013, 45056 3,200 10,600 8,700
Reach Business Professionals With CinDayB2B Magazine
Launched in November 2010, CinDayB2B focuses on the high growth business markets in the greater Butler and Warren County region featuring:
• Timely news and information
• In-depth profiles of key organizations and leaders
• Aspects of growing your business including knowing the law, choosing the right technology and hiring the right person for the job.
Thank You for Your Time!