CMD2012 - Roxanna Zea - Tele2's view on the Industry

Capital Markets Day Roxanna Zea, Chief Strategy Officer

December 12, 2012

7 Tele2 Capital Markets Day 2012

XX State of our Industry

SLOW

BUMPS

AHEAD

8 Tele2 Capital Markets Day 2012

Revenue growth in Telecoms is slowing

Source: © McKinsey analysis, Oct 2012

Revenue growth of Top 30 Telcos by Region: CAGR (%)

Europe

Historical Revenue Growth Current Trajectory

7.3 7.3

-0.6

Americas

11.5 9.9

1.4

Asia-Pacific

10.7

7.9

3.2

1990 - 2002 2002-2009 2009 – 2013E

9 Tele2 Capital Markets Day 2012

Telecom environment

Services Devices Access

Competitive environment

Regulatory development

Technology development

All claiming customer ownership for the same

Customers

10 Tele2 Capital Markets Day 2012

XX

2bn online 5bn mobiles 800 exabytes (x1018)

2012 5bn online

10bn mobiles 53 zettabytes (x1021)

2020

Exponential data growth is still accelerating

11 Tele2 Capital Markets Day 2012

A multi-screen world

12 Tele2 Capital Markets Day 2012

Revenue growth in Telecoms is slowing

Source: © McKinsey analysis, Oct 2012

Revenue growth of Top 30 Telcos by Region: CAGR (%)

Europe

Historical Revenue Growth Current Trajectory

7.3 7.3

-0.6

Americas

11.5 9.9

1.4

Asia-Pacific

10.7

7.9

3.2

1990 - 2002 2002-2009 2009 – 2013E

Q3 ‘09 YTD

– Q3 ’12 YTD

3.4

13 Tele2 Capital Markets Day 2012