Advertising Plan October – December 2013
Nov 18, 2014
Advertising Plan October – December 2013
Ad Plan Objectives
• Build awareness for CMC
• Position selected product lines from a strategic standpoint
• Differentiate and leverage key strengths
• Invest at a level to drive impact from a competitive standpoint
• Target specific ad mediums for the best ROI
Campaign Samples
• Billboards
• Direct Mail
• Radio
Billboard Executions: Adult ED
Billboard Executions: Adult ED
Billboard Executions: Pediatric ED
Direct Mail: In Good Health Magazine
Direct Mail: Adult Emergency Department Postcards
Direct Mail: Pediatric Emergency Department Postcards
Radio Spots: General ED
Radio Spots: Surgery ED
Radio Spots: Pediatric ED
Radio Spots: Breast Cancer