CMAA Prospectus Nov 2011 Prospectus… · Australia who, in NSW alone, manage almost 70% of licensed clubs. In this capacity, Club Managers (Members) are required to be competent

CMAAThe Voice Of The Club Industry

The CMAA Grows The People Who Grow Your Business

The Club Managers' Association Australia isregistered as an industrial organisation of employeesand, while a responsible union, the CMAA is in theunique position of having its members as bothemployees and as employers in their daytodaymanagement and administration duties.

Consequently, the Association’s role extends beyonda purely industrial focus to include the advancementand professional growth of its Members and the ClubIndustry. The Association represents professional

managers of clubs, some 2,500 members aroundAustralia who, in NSW alone, manage almost 70% oflicensed clubs.

In this capacity, Club Managers (Members) arerequired to be competent in a diverse range ofadministrative and managerial capacities, includingadvice to Club Directors and implementing all aspectsof the Registered Clubs Act, Corporations Laws andother relevant legislation.

President’s MessageThe Club Managers’ AssociationAustralia is proud of its history, itsrelevance in the professional andpersonal lives of Club Managerstoday and confident that thecornerstones of our mission – industrial relationsand education – will remain important servicesand resources into the future for our Members.

The CMAA was founded on collegial support andfellowship almost 60 years ago and theseimportant foundation stones remain strong todaywith Club Managers around Australia drawing onthe CMAA’s Zone network, Industrial Relationsservices, education and professionaldevelopment opportunities and personal supportsystem to help them deliver the best inprofessional management skills and training tothe Club Industry and the millions of clubmembers around Australia.

The CMAA also supports and participates ininternational events, conferences and educationopportunities with fellow Club Managers in theUnited States, Europe and, more recently, in thebooming hospitality markets across Asia.

As we do today, the Club Industry and the CMAA

have almost continuously faced legislative andpolitical challenges but has met these samechallenges with professionalism and constructive,cohesive responses. We have remained unitedand strong thanks to the CMAA’s commitment toeach individual Member’s circumstances andneeds.

A large part of the Association’s proud history,continued strength and sure future comes fromthe support of our generous “family” of sponsorcompanies. Whether as a Career DevelopmentSponsor or National Bursary Program Sponsor,the relationships - in many cases, in place fordecades - allow the CMAA to deliver effective andresponsive Industrial Relations services, world-class education and professional developmentprograms along with a bursary program thatalready has delivered millions of dollars in studytour opportunities for Members.

The CMAA is a unique organisation in afascinating, rewarding and challenging industrythat helps to deliver club-based services andassistance to communities around Australia. I amproud of what the CMAA has achieved, what it isdoing in this modern and where we are headed.

BILL CLEGG, ACCMFederal President, CMAA

The CMAA Story ...

This essential expertise is gained through the activities of theAssociation’s education and professional development arm, ClubManagement Development Australia CMDA.

The range of services offered by the CMAA includes ...

➢ Industrial Advice & Professional Legal Coverage➢ Assistance in Preparing Employment Contracts➢ Career Guidance➢ Accredited Management Training & Assessment➢ Education Conferences, Hospitality Trade Shows & Seminars➢ Representation on Government and Club Industry Committees➢ Certified Club Manager (CCM) Industry Recognition Awards➢ National Network of Club Managers & Zone Meetings➢ Club Management in Australia (CMA) Magazine

The CMAA was formed in 1955 for managers in the rapidly growingClub Industry to have a meeting place for collegial support and apoint of reference for dealing with issues in their professional lives.

The CMDA was formed in 1984 and is responsible for designing andimplementing the Club Managers' Training System, incorporatingmanagement career paths and training requirements, nationalqualifications, management traineeships and the Club Industryrecognition award, Certified Club Manager (CCM).

The CMDA represents the Club Industry on numerous educationbodies, undertakes industry research and leads in providing modular,competencybased management training for the Club Industry.

The CMDA's basic aim is to ensure individual members and the ClubIndustry reach full potential by maintaining a key role in the ongoingsupply of appropriately trained managers for the industry, and toadvance Club Management as a career.

An integral component in establishing, growing and enhancing theCMAA and CMDA is the “family” of sponsor companies who haveprovided the professional and financial support to deliver on theAssociation’s impressive suite of services and professionaldevelopment programs. The sponsors – at CMDA CareerDevelopment and CMDA National Bursary levels – make it possiblefor the CMAA and CMDA to support and educate Club Managers andoffer education programs for other Hospitality providers.

This unique and important relationship also provides a direct linkbetween CMAA Members and this “family” of sponsors ensuring theClub Industry’s decisionmakers have direct access to the best andmostrespected industryrelated product and service providers.

The CMAA and CMDA are proud of this relationship and theimportant opportunity that this sponsor relationship provides forMembers around Australia.

While business is the cornerstone of this sponsor relationship, theAssociation is proud to know these businesses, their executives andstaff as genuine friends who share the same values and hopes for aClub Industry that provides services and opportunities to millions ofclub members and thousands of communities around Australia.

CMAA - The Voice of the Club Industry

The Club IndustryIn NSW alone, theClub Industry has ...➢ Total revenues of $5.4 billion

per annum

➢ Expenditure on suppliers goodsand services of more than $4.2 billion per annum

➢ Capital expenditure of $858 million per annum

➢ Employs more than 43,300 people

➢ A customer base of more than5.5 million members

Source: Allen Consulting Group 2008, Socio-Economic Impact of Clubs in NSW(2007)

The CMAAWho we are ...The Club Managers’ Association Australia represents the nationalnetwork of professional Club Managers.

The CMAA is committed to the advancement and professionaldevelopment of its Members and the Club Industry as a whole.

As the Association for senior club executives, our Members are theClub Industry’s key ‘decisionmakers’.

The CMAA has more than 2,500 Members running clubs aroundAustralia.

The CMAA provides members with ...➢ Industrial representation & support

➢ Vocational training courses

➢ Industry accreditation (Certified Club Manager Award)

➢ Professional Development advice

➢ CMA Magazine (monthly), Website & Member communications onindustry issues & Sponsors services

➢ Annual General Meeting & twoday Professional Conference(Sydney Convention & Exhibition Centre, Darling Harbour)

➢ Hospitality Expo for CMDA Sponsors & Club Industry tradepartners (in conjunction with AGM at Darling Harbour)

➢ CMDA National Bursary Program (Sponsorfunded professional development opportunities)

➢ Mid Year Conference & Sponsor networking events (Gold Coast)

➢ Industry contacts & networking opportunities

➢ CMAA Zone (local) Meetings and activities (the CMAA has 21 Zones in NSW, Queensland, Victoria & ACT)

CMAA ZonesThe CMAA is divided into 21 Zones spread across NSW, Queensland,Victoria & ACT.

Each CMAA Zone involves Club Managers whose clubs fall within thegeographical boundaries of that Zone.

Individual CMAA Zones, generally, meet quarterly with Members todiscuss relevant local, state and national issues for the Club Industryand ongoing CMAA events & activities.

Each Zone Meeting is followed by a networking function forMembers, Club Directors, Sponsors & trade partners.

As well as Zone Meetings, many Zones stage social events withMembers & Sponsors (e.g. Race Days & Golf Days).

CMDA Sponsors are invited to Zone functions &events to foster closer relationships with individualClub Managers and promote their goods & servicesat a local level.



CMAA AGM, Expo & ConferenceEach year, the Association’s Events Calendar starts with the CMAANational AGM and twoday Conference at Darling Harbour.

The Conference, offering education and professional development, isattended by senior Club Managers, Club Directors and industry tradeexecutives from around Australia along with CMDA CareerDevelopment & National Bursary Sponsors.

CMDA Sponsors are actively promoted throughout the Conferenceand provided with exclusive opportunities to meet and network withCMAA Members.

CMDA Sponsors receive ...➢ Complimentary Registrations to the CMAA Conference

➢ Opportunity for selected Sponsors to present at CMAA Conferenceeducation sessions (i.e. presentations that provide relevantsector/industry insights & information)

➢ Sponsors information & marketing collateral promoted through ...

Delegates Packs

Conference Program

Conference Big Screen

Mid Year ConferenceThe CMAA’s MidYear Executive Leadership Conference focuses oneducation and professional development.

The Mid Year Conference with all Sponsors welcome is presentedover three days in early July at Jupiters on the Gold Coast.

Sponsors are promoted across the Conference and provided withexclusive opportunities to network and develop relationships withAustralia’s senior Club Executives, Club Directors and fellowSponsors.

Sponsors receive ...➢ Complimentary registrations to the CMAA Mid Year Conference

➢ Invitation to the ‘CEO & Sponsor Executive Session’ with selectedsenior club CEOs, GMs, SecretaryManagers & fellow Sponsors.

➢ Exclusive DelegateSponsor functions during the Conference

➢ Sponsor information/marketing collateral promoted through ...

Delegates Packs

Conference Program


➢ Invitation to the ‘CMAA Charity Race Day’ at the Gold Coast TurfClub on the Saturday (following Conference Day 3).



AGE ConferenceThe CMAA has resumed its partnership with the Gaming TechnologiesAssociation (GTA) to coordinate and present the Conferencecomponent of the annual Australasian Gaming Expo AGE at theSydney Convention & Exhibition Centre.

The GTA is a notforprofit industry association, established in 1990 topromote the development of the manufacturing resources of Australia.

GTA members many of them CMDA Career Development Sponsorsand CMDA National Bursary Program Sponsors provide technologyand equipment to hospitality venues in more than 300 jurisdictionsaround the world.

Education has returned successfully to the threeday Expo formatwith HMDA (Hospitality Management Development Australia) theHospitality Industry professional development arm of the CMDA providing the resources for valuable learning during the AGEexperience.

The GTA and HMDA are committed to presenting worldclassspeakers, Gaming Industry experts, workshops and forums to tacklethe most challenging issues facing hospitality businesses at all levels.

Professional development opportunities offered at the AGEConference extends beyond the Club Industry and Gaming Industry toHotel, Casino and Hospitality Industry professionals.

The Australasian Gaming Expo continues to build on its impressiverecord with the HMDA providing an education component the equal ofany global event.


CMA Magazine & WebsiteClub Management In Australia (CMA) Magazine is the industrypublication for Club Managers’ Association Australia (CMAA).

CMA Magazine is published monthly February to December with acirculation of 3,000 reaching the desks of Members, Directors,Sponsors and Club Industry associate organisations in Australia andaround the world.

CMDA Sponsorship through the Career Development Centre orNational Bursary Program offers Sponsors access to CMA Magazinethrough advertising or exposure on editorial pages of the ‘IndustryUpdate’ and ‘Market Forces’ sections.

Your CMDA sponsorship also provides annual subscription of 11editions and Two (2) inserts annually in CMA Magazine to market &promote your products and services.

The recently revamped CMAA website www.cmaa.asn.au is thegateway for CMAA Members to access Association and industryinformation, the CMAA Events Calendar, along with the CMDA &HMDA education and professional development program.

All CMDA Sponsors are profiled on the CMAA website withcorporate logos and hyperlinks to related websites.


Career DevelopmentSponsor PackageCMAA HOSPITALITY TRADE EXPOSydney Convention & Exhibition Centre, Darling Harbour

Sponsor benefits ... ➢ Complimentary Expo Stand at Expo (valued at more than $4,000)

➢ Complimentary Sponsor Registrations to the twoday Expo (valued at $1,100 each)

➢ Complimentary invitations to the exclusive CMAA Expo Cocktail Party (to conclude Expo Day 1)

➢ Promotion as a CMDA Career Development Centre Sponsor and Exhibitorthrough ... preExpo & postExpo coverage in CMA Magazine

Expo Visitor Program

Direct mail campaign

CMAA ANNUAL GENERAL MEETING & CONFERENCESydney Convention & Exhibition Centre, Darling Harbour.

Sponsor benefits ... ➢ Complimentary Registrations to attend the twoday Conference

➢ Opportunity for selected sponsors to present at CMAA Conferencesessions (i.e. presentations that provide relevant sector/industry insights& information)

➢ Sponsors information and marketing collateral promoted through ...

Delegate Packs

Conference Program


ZONE MEETINGS & FUNCTIONS21 Zones across NSW, Queensland, Victoria & ACT

Sponsor benefits ... ➢ Opportunity to attend and present at Zone functions and social events

➢ Opportunity to provide sample products and promotional collateral atZone functions and social events

➢ Sponsors acknowledged and promoted at Zone Meetings, functions, socialevents and provided with the opportunity to meet and network withindividual Club Managers

CLUB MANAGEMENT IN AUSTRALIA (CMA) MAGAZINESponsor benefits ... ➢ Two inserts per annum

➢ Ongoing Editorial coverage of products, services & events

➢ Ongoing promotion of your company’s industryrelevant activities

➢ Listing & acknowledgement as a CMDA Career Development Sponsor inall editions

➢ Complimentary annual subscription 11 editions

CMDA TRAINING COURSES & SUMMITSSponsor benefits ... ➢ Sponsors may have the opportunity to assist in the professional

development of Managers by presenting their industry expertise atrelevant CMDA courses and presentations.

(* Note: using strictly nonbranded, nonsales delivery at these selected training courses)

➢ CMDA Sponsor recognition at CMAA Offices and CMDA Training Centre.

➢ Use of CMDA training facilities at Sydney Olympic Park

PROMOTION OF SPONSORS BRAND & SERVICESSponsor benefits ... ➢ Exclusive use of CMDA Logo and intellectual property for marketing &

promotion purposes.

➢ Sponsors logo, listing and link on CMAA Website – www.cmaa.asn.au➢ Promotion & recognition in all CMAA & CMDA publications

MID-YEAR EXECUTIVE LEADERSHIP CONFERENCE (Jupiters - Gold Coast)

Sponsor benefits ... CMDA Sponsors are promoted across the threeday Conference andprovided with exclusive opportunities to network with Australia’s seniorClub Managers, through ...

➢ Complimentary registrations to the CMAA Executive Leadership Conference

➢ Exclusive CEO & Sponsor Executive Session – with club CEOs, GMsSecretary Managers & Sponsors

➢ Invitations to the exclusive Sponsor & Member social events during theConference

➢ Sponsor information & marketing collateral promoted through ...

Delegate Packs

Conference Program


➢ Invitations to the CMAA Charity Race Day at the Gold Coast Turf Club(on the Saturday following Conference Day 3)

OTHER SPONSOR BENEFITS➢ Complimentary use of CMDA training facilities at Sydney Olympic Park

➢ CMDA Sponsorship recognition at CMAA Offices and CMDA Training Centre

➢ Complimentary memberships for use by your company in the Presidential Card Lifestyle Benefits / Advantage programs

➢ Presentation at the annual CMAA Sponsors Appreciation ChristmasLuncheon


CMDA BursarySponsor PackageCMAA HOSPITALITY TRADE EXPOSydney Convention & Exhibition Centre, Darling Harbour

Sponsor benefits ... ➢ 2 Complimentary Sponsor Registrations to the twoday Hospitality Expo

(valued at more than $1,100 each)

➢ Promotion as a Bursary Sponsor and Exhibitor through ...

preExpo & postExpo coverage in CMA Magazine

Expo Visitor Program

Online direct mail campaign

CMAA ANNUAL GENERAL MEETING & CONFERENCESydney Convention & Exhibition Centre, Darling Harbour

Sponsor benefits ... ➢ 2 Complimentary Registrations to attend the twoday Conference

➢ Sponsor information & marketing collateral promoted through ...

Delegate Packs

Conference Program


ZONE MEETINGS & FUNCTIONS21 Zones across NSW, Queensland, Victoria & ACT

Sponsor benefits ... ➢ Opportunity to attend & present at Zone functions and social events

➢ Opportunity to provide sample products and promotional collateral at Zone functions

➢ Sponsors acknowledged and promoted at Zone functions and providedwith the opportunity to meet and network with Club Managers

CLUB MANAGEMENT IN AUSTRALIA (CMA) MAGAZINESponsor benefits ... ➢ 10% Discount on standard advertising rates

➢ Listing & acknowledgement as a CMDA Bursary Sponsor in all editions

➢ Complimentary annual subscription 11 editions

CMDA TRAINING COURSES & SUMMITSSponsor benefits ... ➢ Sponsors may have the opportunity to assist in the professional

development of managers by presenting their industry expertise atrelevant CMDA courses and presentations

(*Note: using strictly nonbranded, nonsales delivery at these selected training courses)

➢ Complimentary use twice a year of CMDA training facilities at Sydney Olympic Park

NATIONAL MID YEAR EXECUTIVE LEADERSHIP CONFERENCE Gold Coast – Jupiters, Gold Coast

Sponsor benefits ... Sponsors are promoted during the threeday Conference and provided withexclusive opportunities to network and develop relationships withAustralia’s senior club executives, through ...

➢ Complimentary Registrations to the CMAA Mid Year ExecutiveLeadership Conference

➢ Invitations to the exclusive sponsor and members social functions duringthe Conference



Sponsorship Extras➢ Naming Rights opportunities to specific CMDA Activities & Events

(e.g. AGE Conference, Vocational & Professional Development Courses,Summits etc.)

➢ CMDA annual Bursary Study Tours (e.g. Singapore, Macau , Hong Kong etc.)

➢ CMAA Website advertising – www.cmaa.asn.au➢ Online advertising opportunities

➢ Additional advertising in CMA Magazine, the CMAA’s monthly ClubIndustry publication

➢ Custom Stands at the annual CMAA Hospitality Expo at Darling Harbour


CMDA Sponsorship is a partnership withthe Association for the Club Industry’s‘decision-makers’

Strong PartnershipsClub Plus Superannuation "Our CMDA Career Development Centre Sponsorship has been integral inClub Plus maintaining and enhancing our profile and relationships with staffat all levels across the Club Industry. Our partnership with CMDA and itsmembers plays a big role in Club Plus Superannuation industry positioning .”

Paul CahillCEO

Aristocrat "Being the Conference Sponsor and presenting at CMAA Conferences allowAristocrat to participate in and contribute to education and professionaldevelopment of the Club Industry’s decisionmakers and positions Aristocratas experts and preferred suppliers in our field. We are proud of our CMDASponsorship, support of CMAA Conferences and Club Managers.”

Trevor CrokerManaging Director, Australia & New Zealand

Paynter Dixon Constructions “Exhibiting at the CMAA Hospitality Expo at the beginning of each yearprovides Paynter Dixon with an invaluable opportunity to showcase ourbusiness through our alwaysimpressive stands to the Club Industry and hasdefinitely increased our profile and sales opportunities.”

Lindsay VerdonHead of Hospitality & Entertainment Venues

Secom Technology “We started with the CMAA around two years ago. While we had a growingbusiness, our relationship with the CMAA has helped us grow well beyondour expectations. The support we have received from the CMAA as aNational Bursary Program Sponsor has been exceptional. We havesponsored other industry programs, but none of them has been as active intheir partnership with us as the CMAA or provided such a good result. Wehighly recommend CMAA sponsorship to anyone considering it.”

Russell PottsDirector


Contact:Shannon DonatoSponsorship & Marketing Manager E: [email protected] W: 02 - 9746 4199 M: 0434 185 414www.cmaa.asn.au

Shannon Donato is the CMAA's Marketing & Sponsorship Manager.

Shannon has worked in the Australian sponsorship industry for morethan six years, successfully developing and implementing animpressive array of sponsorship programs for numerous nationaland multinational brands to help them achieve their marketingobjectives.

Shannon and the CMAA welcome the opportunity to partner withyour business to growth and success in the Club Industry.

The Business EndCMDA Sponsorship is a partnership with Australia’s Club Industry.

This partnership allows Sponsor companies to build their profile andrelationships with Club Managers from across the industry.

Sponsorship provides numerous platforms for businesses toshowcase their brands and services while developing relationshipswith the Club Industry’s key decisionmakers.

The CMAA, through the CMDA, works closely with Sponsors to ensurethey achieve their marketing objectives through their sponsorship.

CMDA Sponsorship is an ideal option for any company aiming togrow its profile and market share in the Club Industry.

CMAA Prospectus Nov 2011 Prospectus… · Australia who, in NSW alone, manage almost 70% of licensed clubs. In this capacity, Club Managers (Members) are required to be competent

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