1/20/2012 1 Did You Say Pomegranates in Texas? Production and Marketing Strategies for a Novel Crop Callie McAdams Department of Agricultural Economics Texas A&M University Committee Chair: Marco A. Palma, Ph.D. 2011 Joint AAEA and NAREA Annual Meeting July 24-26, 2011 Pittsburgh, PA Improving Lives. Improving Texas. Outline • Opportunity Addressed • Identification of Target Audience • Extension Program – Goals – Research – Presentation of Information • Extension Team • Evaluation of Effectiveness
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CM AAEA Pomegranates · • Texas Pomegranate Growers’ Cooperative. 1/20/2012 4 Goal 1: Market and Consumer Info on Pomegranates Distribute Consumer Info Marketing Plan Development
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1/20/2012
1
Did You Say Pomegranates in Texas?Production and Marketing Strategies for a Novel Crop
Callie McAdamsDepartment of Agricultural EconomicsTexas A&M UniversityCommittee Chair: Marco A. Palma, Ph.D.
2011 Joint AAEA and NAREA Annual Meeting
July 24-26, 2011
Pittsburgh, PA
Improving Lives. Improving Texas.
Outline
• Opportunity Addressed
• Identification of Target Audience
• Extension Program
– Goals
– Research
– Presentation of Information
• Extension Team
• Evaluation of Effectiveness
1/20/2012
2
Two Intersecting Trends• 1. Global Functional Food
Awareness
Two Intersecting Trends• 2. Pomegranates
– Reduction in risk for chronic illnesses (Seeram et al. 2006)
– Pomegranates contain high levels of polyphenols, a type of antioxidant (Lansky and Newman 2007)