How do marketers manage their work? Are marketers really going Agile? The Agile, the Uninterested & the Unaware workfront.com/agilesurvey What's keeping you from going Agile? Lack of training? Lack of tools? Download the free report today and find out how you can make your Agile aspirations a reality. + 1.866.441.0001 +44 (0) 1256 807352 Despite all the fervor around Agile, only 40% are either using it or have plans to use it in the next 4 years. 30% I use Agile 38% I don’t 32% I dunno 20% 40% 20% 7% 6% 5% 3% I have no plans to implement Agile I already use Agile 6 months I don’t know Next month Next year 2-4 years AGL 4VR E T GZ LP ED K W Y S P O B X M MZXCVBNA Q E T Y I P A D K L X B M U I O P A S D F G H J K L F P MARKETERS ARE CLUELESS ABOUT AGILE A snapshot of marketers’ chaotic efforts to manage their work according to Workfront’s Agile Marketing Report Getting a Clue About Agile More than 2 in 5 marketers don't know what Agile is. Luckily, the majority of teams have internal experts to get them past the learning curve. 43% I/my team doesn't know what Agile is or how it works We have an internal expert to train us in Agile 71% We deliberately re-organize our upcoming work based on feedback 14% AGILE 40% MIXED A combination of multiple methodologies 26% We plan all the needed steps in a campaign at once, then execute the plan WATERFALL 5% None 2% I don’t know 14% REACTIVE Take them as they come The Frankenstein Approach Why choose just one? 40% of marketers create their own mashups of different methodologies to organize work. I AGILE
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How do marketers manage their work?
Are marketers really going Agile?
The Agile, the Uninterested & the Unaware
workfront.com/agilesurvey
What's keeping you from going Agile?
Lack of training? Lack of tools? Download the free report today and find out how you can make your Agile aspirations a reality.
+ 1.866.441.0001 +44 (0) 1256 807352
Despite all the fervor around Agile, only 40% are either using it or have plans to use it in the next 4 years.
30%I use Agile
38%I don’t
32%I dunno
20%
40%
20%
7%6% 5% 3%
I have no plans to implement Agile
I already use Agile
6 months I don’t know
Nextmonth
Next year
2-4 years
AGL4VR
E
T G ZL P E DK W Y S P O B X MM Z X C V B N A
Q E T Y I P A D K L X B M
U I O P A S D F G H J K L
F P
MARKETERS ARE CLUELESS ABOUT
AGILEA snapshot of marketers’ chaotic e�orts to manage their
work according to Workfront’s Agile Marketing Report
Getting a Clue About AgileMore than 2 in 5 marketers don't know what Agile is. Luckily, the majority of teams have internal experts to get them past the learning curve.
43%I/my team doesn't know what Agile is or how it works
We have an internal expert to train us in Agile
71%
1002We deliberately re-organize our upcoming work based on feedback
14%AGILE
40%MIXEDA combination of multiple methodologies 26%
We plan all the needed steps in a campaign at once, then execute the plan
WATERFALL
5%None 2%
I don’t know
14%REACTIVE
Take them as they come
The Frankenstein Approach Why choose just one? 40% of marketers create their own mashups of di�erent methodologies to organize work.
IAGILE
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