Copyright 2009, National Club Association. All Rights Reserved Club Industry Trends and Economic Outlook Douglas Howe, Director National Club Association 1201 15th St., NW, Suite 450 Washington, DC 20005 1 (800) 625‐6221 www.natlclub.org January 11, 2010
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Copyright 2009, National Club Association. All Rights Reserved
Club Industry Trends
and Economic Outlook
Douglas Howe, DirectorNational Club Association1201 15th St., NW, Suite 450Washington, DC 200051 (800) 625‐6221www.natlclub.org
January 11, 2010
Copyright 2009, National Club Association. All Rights Reserved
Private Club & Consumer Trends
Demographic Influences on Private Clubs
Economic Influences on Private Clubs
Copyright 2009, National Club Association. All Rights Reserved
Demographic Influences on Private Clubs
Copyright 2009, National Club Association. All Rights Reserved
Demographic Overview
The American population is changing at a rapid pace
A record number of babies—4,315,000—were born
in the U.S. in 2007. The last time the number was
that high was in 1957 in the middle of the baby boom
The U.S. population is expected to reach 439 million
by 2050, from 296 million in 2005, according to the
Pew Research Center
82% of that increase will be due to immigrants
arriving between 2005 and 2050
Source: NCA Planning Survey, 2009
Copyright 2009, National Club Association. All Rights Reserved
U.S. Historical & Projected Population
Current U.S. Population ‐
308 Million
Source: U. S. Census Bureau
Projected U.S. Population ‐
439 Million
Copyright 2009, National Club Association. All Rights Reserved
ShoppingSpecial gift purchases,personal shoppers, flowers,wedding lists, repairs
Life Support – Concierge Services
Companies are contracting with Concierge Service
providers, such as Les Concierges, Circles,
and Quintessentially, to help employees and customers with Life Management.
Many clubs are following suit for their Members.
Copyright 2009, National Club Association. All Rights Reserved
Top Food Trends
Source: National Restaurant Association
1. Locally grown produce
2. Bite‐size/mini desserts
3. Organic produce
4. Nutritionally balanced children’s dishes
5. New/fabricated cuts of meat
6. Fruit/vegetable children’s side dishes
7. Superfruits
(e.g., gojiberry, mangosteen)
8. Small plates/tapas
9. Micro‐distilled/artisanal
liquor
10. Sustainable seafood
Copyright 2009, National Club Association. All Rights Reserved
Food Trends
The Buffet is Passé - “Club Tables” are the new way to display food …where art, décor and food come together.
All-Natural…• Premium beef that is Certified Angus, USDA Kobe or Choice
• Antibiotic free chicken• Fresh fish that is long-line or hook and line caught.
Ethnic Sandwiches – Such as Banh Mi, a culinary fusion from the days of French Indochina, the banh mi sandwich is rapidly invading the U.S. It's made on a small French loaf, or pain de mie, and is stuffed with delicious Vietnamese ingredients like cilantro, daikon radishes, onions, peppers, chilies and ground pork.
Copyright 2009, National Club Association. All Rights Reserved
Food Trends
• 36% of American consumers have used the Internet to visit restaurants' Web sites• 31% of American consumers have viewed restaurant menus online • 27% of adults say they would use wireless Internet access at restaurants if available• 43% would use customer-activated ordering and payment terminals
“To Go” Food - One of the fastest growing trends in the country is “to go” food. Casual dining restaurants such as Chili’s are dramatically increasing sales through call-in orders to go.
“On-Line” Menus -
Going “Green” - including sourcing foods from small, local farms, organic operations or firms that supply free-range meats, as well as, using reclaimed wood.
Copyright 2009, National Club Association. All Rights Reserved
Clubs must evaluate the benefits of more…
MULTI‐FACETED
Internet Social Programs
Lifestyle Interests & Services
“A Club Without Walls”
and
Casual, Healthy Dining Offerings
What this means…
Copyright 2009, National Club Association. All Rights Reserved
Be RESPONSIVE
to changing affluent consumer demand
Build RELATIONSHIPS
through technology & third parties
Stay RELEVANT
to your market
Summary
It’s Business as Unusual
Multi‐Cultural, Multi‐Generational, and Multi‐Faceted