Clovure

CONTENTS

Elements of logo

Logo with grid

Logo in black and white

Colour palette

Background usage

Typefaces

Infringement zone

Secondary graphics

Applications

1

2

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4

5

6

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8

9

CORPORATE LOGO ELEMENTS OF LOGO

SYMBOL

LOGOTYPE

Symbol may be used separately from the logotype.

Logotype cannot be used indepndently.

Typeface used for the logotype is Candara which will remain constant.

1

CORPORATE LOGO LOGO WITH GRID

GRID SYSTEM

Proportions of the logo should strictly adhere to the grid systems provided.

2

CORPORATE LOGO LOGO IN BLACK AND WHITE

BLACK & WHITELogotype can be used in black and white and reversed when used on a black background.

3

Vert ical

Hor izontal

CORPORATE LOGO COLOUR PALETTE

Pr imary colours

Secondary colours

PANTONE 7449 C

C.72 M.100 Y.77 K.40

R.73 G.24 B.45

COLOURS

Three different colour combinations are available for the corporate logo. The logo should always come in two colours and never in a single colour. The primary colours combination should be used in majority of applications.

PANTONE 578 C

C.20 M.0 Y.40 K.6

R.195 G.215 B.164

PANTONE 5555 C

C.43 M.0 Y.34 K.38

R.98 G.144 B.128

PANTONE 627 C

C.90 M.0 Y.75 K.83

R.0 G.57 B.31

PANTONE 467 C

C.90 M.0 Y.75 K.83

R.0 G.57 B.31

PANTONE 615 C

C.0 M.1 Y.27 K.6

R.242 G.232 B.187

4

CORPORATE LOGO BACKGROUND USAGE

BACKGROUND

Three coloured backgrounds are given to match the different colour combina-tions of the corporate logo.

Secondary colours (background)

PANTONE 351 C

C.17 M.0 Y.16 K.0

R.211 G.235 B.219

PANTONE 406 C

C.0 M.5 Y.6 K.16

R.218 G.208 B.202

PANTONE Black 5 C

C.0 M.40 Y.22 K.87

R.71 G.42 B.43

5

CORPORATE LOGO TYPEFACES

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz&1234567890

Candara

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz&1234567890

Century Gothic

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz&1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz&1234567890

PRIMARY FONTCandara, which is the typeface used in the logo itself, represents the company image and should be used for header text. The original typeface should not be tweaked.

SECONDARY FONTCentury Gothic is for secondary applications, for instance sub-text and body-text. It is chosen because of its clean-cut look that will not clash with the primary font, Candara.The font can be modified according to usage. For instance, it can be used in bold or italics and its kerning and tracking may be adjusted.

6

CORPORATE LOGO INFRINGEMENT ZONE OF LOGO

INFRINGEMENT ZONE

The minimum amount of clear space is required for both vertical and horizontal logos. The spacing should be at the least the height of the logotype. This is to ensure prominence of the logo which is important for the company image.

7

CORPORATE LOGO SECONDARY GRAPHICS

Patterns

PATTERN

A secondary pattern is created to emphasise on the ‘organic’ image of the company. This pattern can be modified according to usage. The opacity can be adjusted and clipping masks can be used in cases of different edges they are used on.

8

CORPORATE LOGO APPLICATIONS

Name cards

Presentat ion folder

9

Samantha Pang Yu TingSales Executive

Tel: (65) 9123 4567Email: [email protected]

55

mm

90mm

Koh Zhi WeiSystem Analyst

Tel: (65) 9765 4321Email: [email protected]

10

CORPORATE LOGO APPLICATIONS

Envelope

Company van

www.clovure.com(65) 4321 5678

11

0m

m

220mm