Clouds gathering on the horizon Presentation Title · 2015. 3. 31. · Clouds gathering on the horizon Konstanze Auernheimer Director of Marketing & Analysis, STR Global Visitor Economy

Presentation Title Subtitle

Date and Location

Clouds gathering on the horizon

Konstanze Auernheimer

Director of Marketing & Analysis, STR Global

Visitor Economy Forum

London, 1 Dec 2011

Trends in the UK hotel market

• Global offices in London and Singapore •Additional staff in Milan, Beijing, Jakarta, Tokyo and Sydney •And our sister company sits in Hendersonville, TN

• Global client base

• Over 44,000 hotels submit their performance data • Over 140,000 hotels in our database

• The industry standard. Used by all of the worlds major international and national hotel chains.

•official benchmarking suppliers to Hilton, Marriott, Intercontinental, Starwood, Hyatt, Choice, Rezidor, Kempinski, etc

• For participating hotels: complimentary access to industry data

STR Global, Ltd The leading provider of hotel data to the global hotel industry

Supply and demand Key performance indicators Outlook

Agenda

-1.0

-0.5

0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

Jan

-06

May

-06

Sep

-06

Jan

-07

May

-07

Sep

-07

Jan

-08

May

-08

Sep

-08

Jan

-09

May

-09

Sep

-09

Jan

-10

May

-10

Sep

-10

Jan

-11

May

-11

Sep

-11

Luxury & Upscale & Midscale &

Supply across the UK YOY % chg, monthly supply, UK by class

-15.0

-10.0

-5.0

0.0

5.0

10.0

15.0

20.0 Ja

n-0

6

May

-06

Sep

-06

Jan

-07

May

-07

Sep

-07

Jan

-08

May

-08

Sep

-08

Jan

-09

May

-09

Sep

-09

Jan

-10

May

-10

Sep

-10

Jan

-11

May

-11

Sep

-11

Luxury & Upscale & Midscale &

Demand across the UK YOY % chg, monthly demand, UK by class

0

20

40

60

80

100

120

140

160

2,700,000

2,800,000

2,900,000

3,000,000

3,100,000

3,200,000

3,300,000

Jan

-05

May

-05

Sep

-05

Jan

-06

May

-06

Sep

-06

Jan

-07

May

-07

Sep

-07

Jan

-08

May

-08

Sep

-08

Jan

-09

May

-09

Sep

-09

Jan

-10

May

-10

Sep

-10

Jan

-11

May

-11

Sep

-11

Supply Occ ADR

London Seasonal adjusted supply ( # monthly rooms ), occ, ADR

0

10

20

30

40

50

60

70

80

9,000,000

9,500,000

10,000,000

10,500,000

11,000,000

11,500,000

12,000,000 Ja

n-0

5

May

-05

Sep

-05

Jan

-06

May

-06

Sep

-06

Jan

-07

May

-07

Sep

-07

Jan

-08

May

-08

Sep

-08

Jan

-09

May

-09

Sep

-09

Jan

-10

May

-10

Sep

-10

Jan

-11

May

-11

Sep

-11

Supply Occ ADR

Regional UK Seasonal adjusted supply ( # monthly rooms ), occ, ADR

Supply and demand Key performance indicators Outlook

Agenda

-10% -5% 0% 5% 10% 15%

Birmingham

Bristol

Coventry

Gatwick

Heathrow

Leeds

Liverpool

London

Manchester

Newcastle

Nottingham

Sheffield

Southampton

York

ADR

Occ

Selected English cities Jan-Oct 2011, % chg, local currency

Class comparison

£62

£93 £161

Midscale and economy

Upscale and upper midscale

Luxury and upper upscale

YTD Oct 2011, RevPAR

£33 £44

£66

Luxury and upper upscale

Upscale and upper midscale

Midscale and economy

London Regional UK

Supply and demand Key performance indicators Outlook

Agenda

-60%

-40%

-20%

0%

20%

40%

60%

80%

Jan

YR

-1

Mar

YR

-1

May

YR

-1

Jul Y

R-1

Sep

YR

-1

No

v YR

-1

Jan

Mar

May

July

Sep

t

No

v

Jan

YR

+1

Mar

YR

+1

May

YR

+1

Jul Y

R+1

Sep

YR

+1

No

v YR

+1

Jan

YR

+2

Mar

YR

+2

May

YR

+2

Jul Y

R+2

Sep

YR

+2

No

v YR

+2

Atlanta Sydney Athens Beijing

Demand in Olympic Cities Monthly occupied rooms % change YOY

20,000 40,000 60,000 80,000 100,000 120,000 140,000

Birmingham

Heathrow

Leeds

Liverpool

London

Manchester

Newcastle

Existing

Pipeline

Development Pipeline - England # daily rooms, Oct 2011 pipeline

Forecast – Selected Cities 2012 RevPAR forecast % chg, local currency

Declines expected Growth expected

Manchester Birmingham Gatwick Heathrow

Edinburgh Glasgow London Regional UK

Leeds

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Contact details

Konstanze Auernheimer

0207 922 1961

[email protected]

www.strglobal.com