Cloud Technologies - Reaching Families in Need

Cloud Technologies -

Reaching Families in Need

Caroline Hsieh CRC Health Group

CRC Health Group ▪ 20400 Stevens Creek Boulevard, Suite 600 ▪ Cupertino, California 95014 ▪ (877) 637-6237 (vMay2013)

CRC Health Group

CRC Health Group ▪ 20400 Stevens Creek Boulevard, Suite 600 ▪ Cupertino, California 95014 ▪ (877) 637-6237 (vMay2013)

Nearly 35,000 patients Treated by CRC Health in 2012… Five Lines of Business

Adult

Recovery

Comprehensive

Treatment Centers

Troubled

Youth

Weight

Management

Eating

Disorders

Residential,

outpatient, and

extended care

treatment programs

for chemical

dependency and co-

occurring disorders

Outpatient treatment

clinics combining

medication-assisted

treatment with

counseling and

support services

Outdoor behavioral

health, residential

treatment centers,

therapeutic boarding

schools, and special

needs programs for

struggling or

underachieving

youth

Residential weight

loss programs and

camps for adults and

adolescents

Residential, day

treatment, and

outpatient programs

for men and women

with anorexia,

bulimia, binge eating

and related health

disorders

CRC Health Group ▪ 20400 Stevens Creek Boulevard, Suite 600 ▪ Cupertino, California 95014 ▪ (877) 637-6237 (vMay2013)

CRC Health Today Over 130 facilities across 28 states

SIERRA TUCSON®

CRC Health Group ▪ 20400 Stevens Creek Boulevard, Suite 600 ▪ Cupertino, California 95014 ▪ (877) 637-6237 (vMay2013)

CRC Lines of Business Quick Facts

5

29 programs

2,011 beds 2012 admissions

26,607

58 Clinics

10.3M patient visits in 2012

15 programs

706 residential beds

2012 admissions

2049

6 programs

50 RTC beds

2012 admissions

265

2012 admissions

1,801

Adult Recovery Comprehensive Treatment Centers

Troubled Youth Eating Disorders Weight

Management

CRC Health Group ▪ 20400 Stevens Creek Boulevard, Suite 600 ▪ Cupertino, California 95014 ▪ (877) 637-6237 (vMay2013)

Reaching More Families in Need…

Over 250,000

Patients

Patients Treated by CRC Health

Since its founding, CRC Health has helped over 250,000 patients.

However, over 25 million people still require addiction and behavioral

health treatment.

CRC Health Group ▪ 20400 Stevens Creek Boulevard, Suite 600 ▪ Cupertino, California 95014 ▪ (877) 637-6237 (vMay2013)

Channels for Reaching Families in Need

Internet

Marketing Patient/

Family CRC Call Center

Respond to Inquiry

Field

Marketing CRC

Outreach

specialist

Physician/

Therapist Patient/

Family

Internet search

or campaign

Refer

patient

to CRC

program

Contact CRC

Call Center

Contact CRC

Program

directly

Submit

web form

Contact Call Center

CRC Health Group ▪ 20400 Stevens Creek Boulevard, Suite 600 ▪ Cupertino, California 95014 ▪ (877) 637-6237 (vMay2013)

Reaching More Families in Need Over 63,000 Patients Referred to CRC in 2012

6,700 clinical professionals referred their patients to CRC Health in 2012.

CRC Health Group ▪ 20400 Stevens Creek Boulevard, Suite 600 ▪ Cupertino, California 95014 ▪ (877) 637-6237 (vMay2013)

CRC Business Drivers and IT Challenges

.Business Drivers

- Need to be able to respond to the client’s inquiries rapidly

- Need to have robust infrastructure to support Marketing activities

- Need to have visibility of intake and admission data

- Need to minimize silos by having all facilities to be on the same platform

- Need to be able to measure marketing performance

- Need to protect patient privacy

. IT Challenges

- The solutions must fit CRC IT investment and operation model

- The solutions must meet data security and privacy requirements

CRC Health Group ▪ 20400 Stevens Creek Boulevard, Suite 600 ▪ Cupertino, California 95014 ▪ (877) 637-6237 (vMay2013)

Why Cloud?

. Rapid deployment

- Great advantage in conjunction with agile software development.

- Respond to business changes rapidly. . Scalability

- Can be easily scaled to meet the expanded usage. . Stability

- Cloud vendors provide higher system availability than the internal IT infrastructure. . Enable mobile and online collaboration

- Anytime, anywhere, any device . Low Capital Investment

- Low upfront capital investment required to achieve the business benefits. . Security

- Conform to industry attestation requirements.

- Out of the box security features (e.g. Salesforce.com security and sharing rules) allows configuration to comply with HIPAA and 42 CFR.

CRC Health Group ▪ 20400 Stevens Creek Boulevard, Suite 600 ▪ Cupertino, California 95014 ▪ (877) 637-6237 (vMay2013)

How cloud technologies drive inquiries to CRC programs

Software as a service • Campaign management • Lead scoring

Benefits • Drive effectiveness of campaign • Prioritize outbound calls to

patients/families that are most ready for treatment

Platform as a service • Inquiry (lead)

Management • Intake and Admission • Referent tracking

Benefits • Handoff from call center to programs • Streamline admission process • Protect patient privacy across

programs • Focused marketing activities

Infrastructure as a service • Corporate Website

hosting • Web development

Benefits • Scalable to meet the spike of demand • Highly available web environment • Enable rapid web development

activities

CRC Health Group ▪ 20400 Stevens Creek Boulevard, Suite 600 ▪ Cupertino, California 95014 ▪ (877) 637-6237 (vMay2013)

Q & A

CRC Health Group ▪ 20400 Stevens Creek Boulevard, Suite 600 ▪ Cupertino, California 95014 ▪ (877) 637-6237 (vMay2013)

Thank you!

Caroline Hsieh Email: [email protected]

www.linkedin.com/in/carolinehsieh

CarolineLHsieh