Cloud Connectivity and Amazon Direct Connect

Breakfast Briefing:Cloud Connectivity& Amazon Direct Connect

Name: Simon Acott Job Title: Business & Partner Development DirectorDate: 19th July 2012

Welcome

Agenda/Speakers

• 08.30 Arrivals and breakfast• 09.00 Introduction and Welcome

– Simon Acott, Business & Partner Development Director, Exponential-e • 09.10 Cloud Computing: Is IT for me?

– Rob Marks, Partner at Moundsmere Management and Technology • 09.40 Private Cloud Connectivity

– Adrian Hobbins, CTO, Exponential-e• 09.55 Amazon Direct Connect

– Dominic Anschutz, Head of Cloud Operations, Exponential-e• 10.20 Cloud Case Study – KCA Deutag

– Simon Acott, Business & Partner Development Director, Exponential-e• 10.30 Q&A/Discussion

Cloud ComputingIs IT for me?

Rob Marks – Partner MMT LLP

oA seasoned IT professional who started in Retail/FMCGoAround 20 years in Banking at Regional and Global CTO/CIO oNow a partner in an independent IT and Management Consultancy practiceoWorking across a broad range of sectors and industriesoAssist VC and Private Equity groups to re-launch and turn around stalled or failing businessesoProvide Interim ManagementoDevelop strategy and implement for SME’s

Rob Marks

•MMT is an independent consulting, software and technology partnership that can provide a wealth of international management and technology expertise across a wide range of industries.

•The owning partners have over 50 years of combined global industry experience providing professional services and technology leadership assisting companies through times of change and transformation.

•Our Philosophy– A trusted partner to Small, Medium and Large Enterprises that require interim skills that they may not

have in house. – Well seasoned professionals with old fashioned integrity who bring a depth and breadth of

experience.– A thorough, yet refreshingly straight forward, approach to the complex business and information

technology issues that are impacting companies today. – Provide a cost effective solution in today’s challenging financial environment.

Who is MMT

Interim Managers

I.T. Due Diligence

Business Systems Technology Transform

Business

How do I use IT to make a difference?

Questions

Does IT make my business competitive?

As an IT professional where do I add most value and as a Business leader why focus on IT?

Is IT a commodity?

How do I best manage my costs and balance this against giving best value?

1

2

3

4

5

Cloud - New Phenomena?

oBureauoOutsourcingoHosting and shared services

• Sound familiar?• All been associated with cost reduction & improving efficiency

But did they?

Is Cloud any different?

IT – A View from the top•No doubt that IT is vital to all businesses

“Often seen as a necessary evil”

•IT functions are often poor at demonstrating true business value

“Seen as Expensive”

•Mysterious acronym filled fiefdoms

“Speak a different language – Geeks”

•Not in touch with the business

“From a different planet”•

How is this changing/ Is it changing?oIT directors often report into the CEO and not Finance

oIT Leaders help to shape future business strategy and are the enablers with influence

oIT is a business within a business due to the size of its budgets and impact

oIT Leaders are more cost/value driven & therefore concentrate on facets of IT that deliver business value

What’s Cloud Computing got to do with it?oIT is fast becoming a commodity – at least in the infrastructure area

oSmart IT champions concentrate on business differentiators not commodity

oCommodity can and will be delivered through partners

oCommodity services and multi use apps will be bought or licensed from cloud based SaaS solution providers

oOnly high value IP or proprietary solutions will be developed and delivered internally going forward

Recent Case Study

A total solution was delivered to WTBS on Sept 3rd 2011 ahead of the deadline and at almost half of the cost of alternate systems integrator estimates without missing a single customer order.

Business Requirement

DeliveredSolution

“MMT delivered a robust solution exceeding our expectations. They understood our needs and provided the vision, leadership and governance to enable a successful outcome.”William Hornby Gore, Manfield Partners

WaverleyTBS, a leading drinks wholesaler were acquired by Manfield Partners LLP from Heineken Plc in July 2010. WTBS had to be independent of HUK by Jan 2012. As WTBS depended entirely on its former parent for all of its I.T. services, substantial work was required to develop its own independent solution.

•Business process review and definition•IT Infrastructure (servers, PC’s, email, etc)•Network (backbone and local)•Telephony (mobile, land and telesales)•CRM (sales management and reporting)•ERP (FI, HR, MM, SCM, SD, BI)•Warehouse Management and Logistics•Training (900 + users – plan and delivery)•Future strategy and capability

RIGHT

oReduced fixed costsoFlexible organisationoOnly skilled to make a differenceoLess technical and more business focusedoHigher impact on Business and increased kudos

oNeed for higher initial investmentoConcentration on low value activitiesoNo option to turn down in a downturnoNo option to refresh infrastructure or applications architecture early

WRONG

Getting the mix right

Industry• Financial services- 63%• Manufacturing – 62%• Healthcare – 59%• Transportation – 51%

Growth• 80% of new

commercial apps will be deployed on Cloud in 2012

Compute power•60% of server workload will be virtualized

•Customer driven•Pace

Testing•7 out of 10 companies are dipping a toe in the water

•Infrastructure and data first

A new server is added to the Cloud for every 600 smart phones or 120 tablets

How extensive is the cloud used?Recent statistics

$150 Billion – Size of the Cloud Computing Market by 2013

Gartner predicted that the market would move rapidly to this figure and was supported by research from Merrill Lynch who predicted even more surprising growth.

More businesses are feeling the pressure to move into cloud computing for the reasons we have discussed.

$750 Million – The amount that Amazon.com’s AWS expects to earn in 2011

Amazon’s Web Service has provided businesses with an infrastructure web service platform based in the cloud since 2006. It hit revenues of $500 Million in 2010 and is gaining huge momentum. However, other cloud services entrants may change this in the near future.

More evidence

Security is a top deterrent for companies moving data sensitive apps into the cloud.

However, Cloud providers are now able to become compliant with numerous security regulations such as HIPAA, ISO 27001, and PCI DSS. This allows industries like Financial Services and Health Care to feel more confident.

In fact a study conducted by Mimecast concluded that 57% of their respondents actually felt that Cloud Computing increased their security compared to traditional methods.

How secure?54% cited security as their top concern for transitioning to the cloud

• Technology Companies

o Telecomso Voice appso Stealth Services

• Businesses

o Commoditizingo Growtho Valueo Small to Medium

• Consumer

o Backupo Applicationso Services – Music etc

Cloud is all around us and here to stay

Cupertino, California may be home to the Apple iCloud, but the clouds in the sky are still footloose and trademark free.

Rob Marks - PartnerMoundsmere Management and

Technology LLP

Unit 5, Summerlea Court,Herriard Business Park,

Herriard,Basingstoke,RG25 2PN

01256 38172007768 306347

Questions?We are happy to help you!

Cloud Connectivity

Name: Adrian HobbinsJob Title: CTO & Co Founder

Exponential-e believes that creating a bespoke solution should be as simple as ordering from a menu. Our unique Service Creation Platform enables companies to access all the services and applications we host on our network through a single Ethernet connection.

Service Creation Platform

Exponential-e believes that creating a bespoke solution should be as simple as ordering from a menu. Our unique Service Creation Platform enables companies to access all the services and applications we host on our network through a single Ethernet connection.

Cloud Aggregation

Virtual Machine Mobility and High Availability

App

OS

App

OS

App

OS

App

OS

App

OS

App

OS

App

OS

App

OS

The Exponential-e High Speed, Low Latency, iSCSI capable network enables…..

Data Storage Replicationand Real-Time Synchronisation

VMware VMotionTM

Storage Replication

Alternate Data Centre Primary Data Centre

Public Cloud

NetworkInterfaceDevice (NID)

100Mbps or 1,000MbpsNext GenerationEthernet circuits

PSTN

Alternate Data Centre Primary Data Centre

App

OS

Local Cloud Systems

App

OS

Private Cloud Systems

App

OS

Private Cloud Backup Systems

AppOS

Public Cloud Systems

SmartWires

Branch Office

Branch Office

Off-siteTape

Backups

• Typical Enterprise Environment– Mixture of legacy bare metal servers.– Some newer virtualised servers.– Mixture of internal disks, database

servers and dedicated SANs.– Off-site tape backups.– Insatiable demand for more computing

power and more storage.

Internalapplications

and databases

PublicInternet

Corporate WAN

Off-siteReplication

Internalapplications

and databases

Exponential-e seamlessly extends the enterprise server LAN into a Hybrid Cloud.

The Enterprise Server LAN is augmented with elastic computing power and data storage in a Cloud Data Centre

By extending services using VPLS and Layer 2, applications and databases appear local.

PublicInternet

Corporate WAN

Internalapplications

and databases

Tape backups are eliminated by replicating into low cost storage in the cloud.

Servers activated in the cloud have direct Layer 2 access to other services on the Enterprise’s server LAN.

Using high speed, ultra low latency links, users are unaware that systems are located in the cloud.

PublicInternet

Corporate WAN

Internalapplications

and databases

PublicInternet

Corporate WAN

Dual Cloud Data Centres offers even higher system availability

and SLAs

Enterprise IT staff can remain in control of their IT environment and can configure

cloud based resources.

Primary Alternate

Data Security & Privacy Issues Resolved

All servers, databases & applications sit on the clean side of your firewall, no matter where the cloud data centres are located.

On-Net Data Centres in the UK Telecity PowerGateTelecity Meridian GateTelecity Williams HouseTelecity Sovereign HouseTelecity IFL2 (Manchester)

City Lifeline

Equinix Airport Gate LD2Equinix Finsbury Pavement LD1Equinix Park Royal LD3Equinix Slough LD4

Interxion Hanbury Street

Telehouse NorthTelehouse EastTelehouse West

Telia Cromwell Road

SunGard LTC

Level3 Goswell RoadLevel3 Braham Street

Telstra LHC

Global Switch 1Global Switch 2

Scolocate Edinburgh

Sentrum Woking

Iomart (Paul Street)

Virtus Enfield DC1

Exponential-eCloud

Partners

Exponential-eCloud

Community

Amazon Direct Connect

Name: Dominic AnschutzJob Title: Head of Cloud Operations

Overview

The noise in the market is all about placing data in the cloud – security, compliance and risk. However, a good cloud strategy is underpinned with the network providing the access to cloud services and providers. How secure is the route to the cloud, is the infrastructure fit for purpose and is bandwidth scalable?

Bandwidth Consumption

• An estimated one-third of the world's population is online now, a proportion that is sure to grow.

• More users, more devices that connect to networks, and more data-heavy services to ride over the pipes are causing a “bandwidth explosion”

Source: TeleGeography

Amazon Growth

Source: Amazon

S3 Growth

Source: Amazon

Bandwidth Consumption….

• Some of the best numbers we have on bandwidth usage come from Cisco's Visual Networking Index

• Global IP traffic has increased eightfold over the past 5 years, and will increase threefold over the next 5 years.

• In 2016, the gigabyte equivalent of all movies ever made will cross global IP networks every 3 minutes. Global IP networks will deliver 12.5 petabytes every 5 minutes in 2016.

• It would take over 6 million years to watch the amount of video that will cross global IP networks each month in 2016

• Annual global IP traffic will surpass the zettabyte threshold (1.3 zettabytes) by the end of 2016

1,000,000,000,000,000,000,000 bytesSource: Cisco Visual Networking Index

Why use Internet?

• Security • Performance • Control• Quality of Service• Cost

For cloud computing to truly become mainstream it’s time to rethink how organisations connect to cloud services. If cloud remains synonymous with the internet, then it will also remain synonymous with insecure and Unreliable connectivity.

What is AWS Direct Connect?

• AWS Direct Connect lets you establish a dedicated network connection between your network and one of the AWS Direct Connect locations

• Reduce your network costs, increase bandwidth throughput, and provide a more consistent network experience than Internet-based connections.

• Using industry standard 802.1q VLANs, this dedicated connection can be partitioned into multiple logical connections.

• Logical connections can be reconfigured at any time to meet your changing needs.• Exponential-e one of 18 Global AWS Direct Connect Partners.

Highlights

• Reduces Your Bandwidth Costs– AWS Direct Connect reduces your network costs as you are charged at the reduced AWS

Direct Connect data transfer rate rather than Internet data transfer rates.• Consistent Network Performance

– Data is now routed which can provide a more consistent network experience.• Compatible with all AWS Services

– Amazon Simple Storage Service (Amazon S3), – Elastic Compute Cloud (Amazon EC2), – Virtual Private Cloud (Amazon VPC).

• Private Connectivity to your Amazon VPC – You can use AWS Direct Connect to establish a private logical connection from your on-

premise network directly to your Amazon VPC,.• Elastic

– AWS Direct Connect makes it easy to scale your connection to meet your needs. AWS Direct Connect provides 1 Gbps and 10 Gbps connections, and you can easily provision multiple connections if you need more capacity.

AWS Direct Connect

Docklands, London

EU West (Ireland)

Customer premise

Amazon VirtualPrivate Cloud

AWS Direct Connect Location

Customer InternalNetwork

Private VLAN (VPC) trafficPublic (AWS Cloud) traffic

AWS Cloud(EC2, S3, etc.)

Customer DMZ

AWS Direct Connect Router

Customer Router

Customer Router / Firewall

Amazon Virtual

Private Cloud

Why Direct Connect?

• Predictable & reliable performance to your AWS cloud • Enablement of new services and applications• Increase Security through private connectivity • Lower network costs by avoiding Internet transfer and

bandwidth charges• Increase performance by bypassing congested Internet

connections

Is Amazon Secure?

• Sarbanes-Oxley (SOX) compliant• ISO27001 • PCI DSS Level I Certification• HIPAA compliant Architecture• SAS70 (SOC 1) Type II Audit• FIISMA Moderate ATO’s• DIACAP MAC III-Sensitive• SOC 1/SSAE 16/ISAE 3402• FIPS 140-2

http://aws.amazon.com/security/

S3 Storage

• “Durable” S3 Storage

• SLA 99.999999999 %

• “If you store 10,000 objects with us, on average we may lose one of them every 10 million years or so. This storage is designed in such a way that we can sustain the concurrent loss of data in two separate storage facilities.”

Who Uses Amazon today

Private VS Public

Summary

Cloud Case Study: KCA Deutag

Name: Simon AcottJob Title: Business & Partner Development Directo

Case study About KCA DEUTAG

• KCA DEUTAG is one of the world’s largest international drilling contractors

• Own and operate its own fleet of mobile offshore drilling units across the globe

• 100 year history of onshore and offshore drilling and engineering activities

• Employs 8,000 staff in more than 22 countries, from Germany, Russia, the Middle East, the Caspian region to Norway.

• Headquartered in Aberdeen, Scotland

The Challenge

KCA DEUTAG needed to centralise critical services to better support global operations

This would need to involve:

• Migrating the operating system from IBM Lotus notes to a Microsoft environment

• Moving the data storage into a virtual environment.

• Data centre resiliency and scalability

• Data centre flexibility and cost-effective infrastructure

The Solution

• KCA DEUTAG already used us for a multi-site WAN, providing data and voice services to their various sites around the UK

• This solution involved: managed servers, managed storage, tape back-up and managed communications with connectivity, firewall, Load balancer and a WAN optimiser

• A direct, private connection to the UK data centre

Migration of data centres and Microsoft applications, including:

36TB

storage 230

GHz processing

power528

GB memory

The Result

• Successful migration from IBM Lotus Notes to a Microsoft environment• Centralised critical services (Microsoft Exchange, Lync, SharePoint) for 22 countries• Secure and resilient on-net UK based data storage facility • Significant CAPEX and OPEX savings• Scalable IaaS platform that can expand with future requirements

“We were very happy with the deployment from Exponential-e. It was well planned and well delivered. We are now secure in the knowledge that we have a very stable and highly resilient environment for our storage and critical applications, and have significantly reduced upfront capital expenditure.” Brian Gordon, Service Delivery Manager, KCA DEUTAG.

Q&A