Cloud Computing Rex Wang VP Product Marketing. © 2009 Oracle – Proprietary and Confidential2 The following is intended to outline our general product.

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Cloud Computing

Rex WangVP Product Marketing

© 2009 Oracle – Proprietary and Confidential 2

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.The development, release, and timing of any features or functionality described for Oracle’s products remain at the sole discretion of Oracle.


Everyone Is Talking About Cloud


Cloud Is at the Peak of the Hype Curve


What Is Cloud Computing?

Often characterized by:

• Virtualized computing resources• Seemingly limitless capacity/scalability• Dynamic provisioning

* Source: Wikipedia.org

*

• Multi-tenancy• Self-service• Pay-for-use pricing


Why Cloud Computing?Benefits

Speed

Cost


Why Not Cloud Computing?Challenges/Issues

QoS

Fit

Security


Cloud Layers:SaaS, PaaS, IaaS

Applications delivered as a service to end-users over the Internet

Infrastructure as a Service

Platform as a Service

Software as a Service

App development & deployment platform delivered as a service

Server, storage and network hardware and associated software delivered as a service


Cloud Deployment Models:Public, Private, Hybrid

IaaS

PaaS

SaaS INTERNET

Public Clouds

IaaS

PaaS

SaaSINTRANET

Private Cloud

Users

Public cloud providers offer services to multiple customers

Enterprises create private clouds for exclusive use


Public Clouds and Private Clouds

IaaS

PaaS

SaaS INTERNET

Public Clouds

IaaS

PaaS

SaaSINTRANET

Private Cloud

Users

Public Clouds:• Lower upfront costs• Economies of scale• Simpler to manage• OpEx

Private Cloud:• Lower total costs• Greater control over security,

compliance & quality of service• Easier integration• CapEx & OpEx

Both offer:• High efficiency• High availability• Elastic capacity


Public Cloud Will Grow To 9% Of Enterprise IT Spend By 2012

Public Cloudvs.

On-Premise


44% of Large Enterprises Are Interested In Building A Private Cloud


Oracle Cloud Computing Strategy

IaaS

PaaS

SaaS INTERNET

Public Clouds

IaaS

PaaS

SaaSINTRANET

Private Cloud

Users

Our objectives:• Ensure that cloud computing is fully enterprise grade• Support both public and private cloud computing – give customers choice

Offer customers a growing number of applications as SaaS services

12 Provide enabling technology to other cloud providers

3 Give customers the choice to deploy Oracle technologies in either private clouds or public IaaS clouds



IaaS

PaaS

SaaS INTERNET

Public Clouds

IaaS

PaaS

SaaSINTRANET

Private Cloud

Users






Oracle SaaS ApplicationsAvailable Today

• Wide range of applications

• Integrated

• Enterprise-gradeSCM: Sourcing

Collaboration

CRM


Oracle On DemandFlexible Deployment Options

RemoteManagement

Hosted &Managed

Multi-TenantSaaS

Single-TenantSaaS On-Premise

Pay-per-use Licensed

OpEx CapEx & OpEx

Off-premise On-premise

Managed by vendor Managed byCustomer

Vendor scheduledmaintenance Customer scheduled maintenance



IaaS

PaaS

SaaS INTERNET

Public Clouds

IaaS

PaaS

SaaSINTRANET

Private Cloud

Users






Oracle Platform for SaaS

Oracle Platform for SaaS• Comprehensive platform to build, deploy and manage SaaS applications• Service provider reliability, availability, scalability and security• Single platform for both on-premise and SaaS-based deployments• Multi-tenant

Virtualization: Oracle VM

Operating Systems: Oracle Enterprise Linux

Database Grid: Oracle Database, RAC, ASM, Partitioning,IMDB Cache, Active Data Guard, Database Security

Application Grid: WebLogic Server, Coherence, Tuxedo, JRockit

SaaS App 1 SaaS App 2 SaaS App 3

Application QualityManagement

Application PerformanceManagement

Lifecycle Automation

ConfigurationManagement

Oracle Enterprise ManagerIntegration:SOA Suite

Security:Identity Mgmt

Process Mgmt:BPM Suite

User Interaction:WebCenter


250+ Partners Have Adopted Oracle’s SaaS Platform

“8 out of 10 SaaS vendors delivering business-critical applications run on Oracle.” – Nucleus Research



IaaS

PaaS

SaaS INTERNET

Public Clouds

IaaS

PaaS

SaaSINTRANET

Private Cloud

Users





1


Deploy Oracle Technology In Either Public Or Private Clouds

• Oracle Database, Fusion Middleware and Enterprise Manager supported • Amazon is the first public IaaS provider Oracle support – intent to add others• Oracle provides Amazon Machine Images to make deployment fast and easy

http://aws.amazon.com/solutions/featured-partners/oracle/


Oracle Application Express

• Quickly develop web-based database applications• Self-service provisioning and wizard-based app design• Dedicated workspaces in a shared environment• Deploy without lock-in to your data center, Amazon EC2 or other

APEX hosters

apex.oracle.comApex hosters

Amazon EC2

Your Data Center

Deployment options

Oracle Application Express


Enterprise Evolution To Cloud

Private Cloud Evolution

Public Cloud Evolution PaaS

SaaS

IaaS

Public Clouds

Hybrid• Federation with

public clouds• Interoperability• Cloud bursting

App1 App2 App3

Private IaaS

Private PaaS

Virtual Private Cloud

Hybrid

PaaS

SaaS

IaaS

Private Cloud• Self-service• Policy-based

resource mgmt• Metered

App2 App3

Private IaaS

Private PaaS

App1

Silo’d Grid

• Physical• Dedicated• Static• Heterogeneous

• Virtual• Shared services• Dynamic• Standardized

appliances

App1 App2 App3

App1 App2 App3

Private IaaS

Private PaaS


Oracle Cloud Platform & Cloud Management

Virtualization: Oracle VM

Operating Systems: Oracle Enterprise Linux

Servers

Storage

Application 1 Application 2 Application 3

Database Grid: Oracle Database, RAC, ASM, Partitioning,IMDB Cache, Active Data Guard, Database Security

Application Grid: WebLogic Server, Coherence, Tuxedo, JRockit

Shared Services

Integration:SOA Suite

Security:Identity Mgmt

Process Mgmt:BPM Suite

User Interaction:WebCenter



Cloud Management

Application QualityManagement:

Testing,Patch Management

Application Performance

Management: RUEI,SLA Managment,

Monitoring, Diagnostics

Lifecycle Automation:Self-Service Provisioning,Policy-Based ResourceScheduling, Metering

Configuration Mgmt:Assembly Builder,

Capacity & ConsolidationPlanning

Oracle Enterprise Manager


Enterprise Private Cloud RoadmapOut-of-Box Framework to Manage Clouds

Key Functionality• Push-button application provisioning using virtual appliance and

a library of pre-packaged virtual appliances• Self-service provisioning, monitoring and management• Dynamic virtual machine placement to maximize capacity

utilization (Distributed Resource Scheduling)• Dynamically power on/off servers based on workload (Dynamic

Power Management)• Resource metering and chargeback• Federation with Public Clouds (for DR, overflow capacity

“cloudbursting”, etc.)


Oracle Enterprise Private CloudKey Differentiators

• Only Vendor to Provide Complete “Top to Bottom” Cloud- Applications to Disk

• “Application in a Box”- Preconfigured, certified, multi-VM application assemblies

• Integrated Stack Management- Rich application management and monitoring

- Management beyond virtual Containers

• Policy Driven Workload Management and Provisioning - Can be linked to Application KPIs



IaaS

PaaS

SaaS INTERNET

Public Clouds

IaaS

PaaS

SaaSINTRANET

Private Cloud

Users







Software As A Service

• Web-based applications delivered to end-users- Single release of software shared

by multiple customers

- Hosted and managed by a SaaS provider

- Multi-tenant or single-tenant

- Pay-per-use pricing (rental)

• Oracle SaaS offerings- CRM On Demand

- Beehive On Demand

- Sourcing On Demand

- Intent to deliver more …



BEEHIVE ON DEMAND SOURCING ON DEMANDCRM ON DEMAND


Platform As A Service

• Platform software to build and deploy SaaS applications- Often includes database,

middleware, development tools- Often includes services mgmt

• Metering and billing• Self-provisioning• Multi-tenancy

• Oracle PaaS offering:- Techology on Demand for

SaaS ISVs- Oracle also is a PaaS enabler



NS-BOSTECHNOLOGY ON DEMAND


Infrastructure As A Service

• Hardware and associated software delivered as a service- Servers, storage, networks …- OS’s, VMs, file systems …

• Based on grid computing- Virtualization- Clustering- Dynamic resource provisioning

• Oracle is an IaaS enabler, not provider



AT&TSynaptic Hosting


Oracle CRM On Demand

• Fast time-to-value

• Easy customization

- Managed by CRM users

• High user adoption

• Low risk, predictable costs

• More frequent updates

- Managed by Oracle

• Agility to adapt and change


Oracle Beehive On Demand Enterprise Collaboration

TeamTeam

Tags

Discussions Wiki

Blogs

Enterprise MessagingEnterprise Messaging

ContactsTasks

Calendar EMail

Synchronous CollaborationSynchronous Collaboration

Chat

VoiceChatPresence

Conferencing

• Single platform for all collaboration services

• Complete range of end user tools for individual and team use• Includes Email, calendar, team workspaces, instant messaging, group chat,

web and voice conferencing, wikis

• Standards based platform co-exists with or replaces legacy collaboration servers

Beehive PlatformBeehive Platform


Oracle Sourcing On DemandOptimized Strategic Sourcing Programs

Source more spend in less

time

Go live rapidly

Build end-user expertise

Ensure proper application

usageMeet stringent audit

requirements

Outsource ongoing maintenance

Avoid Infrastructure Selection &

Configuration

Source for lowest total cost

Create immediate & long term

savings

Identify Opportunities & Suppliers

ConductOn-Line

Negotiations

Analyze & Award

Approve & Issue

Define Strategies & Negotiations

Accelerate Time to Value

Eliminate IT InhibitorsIncrease Negotiation

Efficiency & Effectiveness


• Backup to local disk• Use new Secure Backup cloud interface to move

database backups to S3- Existing DB backup scripts just work- Fully integrated with Enterprise Manager

• Eliminates tape backup and offsite tape management overhead

• Amazon S3 is the first public storage cloud Oracle supports – intent to add others

Oracle Offsite Backup In The CloudDatabase FilesDatabase Files RMAN BackupRMAN Backup Local Disk BackupLocal Disk Backup

Secure Backup Cloud

Module

Amazon S3

EncryptionEncryption

RMAN Tape Interface

CompressionCompression

Cloud Computing Rex Wang VP Product Marketing. © 2009 Oracle – Proprietary and Confidential2 The following is intended to outline our general product.

Documents

private cloud computing

cloud providers3give

hybridpublic cloud providers

private cloudspublic

enterprise gradesupport

saas services12provide

oracle technologies

sole discretion of oracle