Cloud-Computing and Energy Efficiency an holistic approach Christophe Pinard EMEA Strategic Alliances Director
Cloud-Computing and Energy Efficiency an holistic approach
Christophe PinardEMEA Strategic Alliances Director
Schneider Electric – the global specialist in energy management
billion € sales in 2010
% of sales in new economies
people in 100+ countries
of sales devoted to R&D
Residential 9%
Utilities & Infrastructure 20%Industrial & machines 24%
Data centres 17%
Non-residential buildings 30%
Balanced geographies – FY 2010 salesYear-end 2010 employees
Diversified end markets – FY 2010 sales1
North America
24% Asia Pacific
24%Rest of World18%
WesternEurope
34%
1 Proforma with Areva D integrated on 12-month basis
26,000
41,700
31,900
19,200
Listed on the Paris Stock Market – CAC40
SIX Trends in our World…Click to edit Master text stylesSecond level
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Connectivity Simplicity
Globalization
EmergingMarkets
DemandFor Energy
Security
Need for Energy !
Connectivity
HardwareProtection
DataProtection
Network Economy
20082004 200620022000 2012
Business Availability
Rel
ativ
e C
usto
mer
Val
ueApple Apps !
VIDEO
Business & Social Networks
IT starves for Energy:
Cloud
The energy dilemma
vsEnergy demandBy 2050Electricity by 2030
CO2 emissions to avoid dramatic climate changes by 2050
The facts The need
Source: IEA 2007
Source: IPCC 2007, figure (vs. 1990 level)
Double-edged squeeze
The PLANET
Reduce carbon footprint !
The BUSINESS
$$$More computing per watt !
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1970
1995/2000 - Internet Revolution
2000/2010 Maturity
IBM 370/168
1985
Ferrari 2006
Colo site , London 2000
1995The Server
Revolution
ToT
The
Dotc
om
Bubb
le
Big Iron
A look back…
Digital data will grow 44 times by 2020
The New Decade – Into the Cloud ● SERVICE BASED● RAPID ELASTICITY AND SCALABILITY● SHARED RESOURCES● PAY PER USE ● UBIQUITOUS NETWORK ACCESS
The datacenter is the computer
Service Providers will lead in the Emergence of the “Enterprise-Cloud” datacenter
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IDC, 2011
Benefits from the Cloud
CaPex reduction : Allows greater optimization & utilization of IT assets, doing more with less & achieve significant cost reduction by adopting the required capacity instead of building for maximum capacity.
OpEx reduction : Billing to the enterprise on a pay-per-use basis. Through automation, it reduces the amount of time & effort needed to provision & scale IT resources.
Simplification : Allows simplification of the IT infrastructure resources to fewer standardized products, technologies & platforms. This reduces operational complexity & promotes operational consistency.
Flexibility : Provides flexibility in the way to source, deliver & consume the IT services needed to build business capabilities.
Agility : Compress the time needed to provision & deploy new apps & services from months to minutes. This increased agility brings new capabilities to market sooner, creating a potential competitive advantage.
Barriers to adoption…
Security: Will I maintain my level of security?
Compliance: Will it meet the same regulatory compliance requirements?
Reliability & quality of service (QoS): Will SLAs for reliability and QoS be met in the cloud, especially given the multi-tenant use of the underlying IT infrastructure?
Control: Can application owners still have the same amount of control over their applications and the infrastructure ?
Flexibility in the choice of the vendors : Will the use of a vendor for cloud services or infrastructure prevent use of a different one in the future ?
Will the enterprise's data & apps be tightly locked into a particular model?
Impact of the Cloud on the DC Industry
Growing number of applications & services requiring storage
Web-based communications creating exponential amount of data
Cloud relies on 100% uptime and security
Increase complexity in computing environment requires focus from IT department & physical infrastructure likely to be outsourced to more efficient data centres
Fundamental infrastructure hasn’t changed; Power, bandwidth and cooling still serve as the backbone but design is redefined
● Increased server utilization through virtualization ● Consumption based pricing model will impact providers
revenues● Growth in the Cloud and Managed Service model is
fostering co location
2011 will shape the future. The market will migrate to Cloud-Computing
– Because it allows Density optimization– Because it does increase the DC efficiency– Because it reduces costs overall
● Power & Cooling concerns will change from being a one-time Capital expense decision to being an ongoing, operating expense decision.
● Large scale environments will require new designs to answer power, cooling & density challenges
The new landscape of the cloud computing
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● Highly fragmented market● High focus on monitoring & management of the DC
-contributing to cost savings efforts, datacenter design decisions, risk management, Cloud categorization, virtualization consolidation projects-
● Fierce competition to monitor & manage Energy in customer’s DC
The different layers
Virtualized (cloud) operating systemVMware/ Microsoft
Unified network and computingCisco
Virtual information infrastructureEMC/Netapp
integrated connectivity
integrated management
integrated functionality
integrated security
integrated services and solutionsenterprisedatacenters
compatibleservice providers
Virtualized DatacenterAPC
integrated DC physical infrastructure
Data Center Maturity Model
DCFMData Center Facility Management
DCIMData Center Infrastructure
Management
Racking & Cabling Guides for Nexus
NEW! APC
NetShelter
Cisco-Approved!
flexible to scale capacity
And fully orchestrated with all the other elements on the operational side
Rack Row Room BuildingIT room
Server
Excellence in service Operations
Security Management
White SpaceManagement
PowerManagement
Process & machine Managemen
t
BuildingManagement
TMStruxureWarefor data centers
Now IT & OT can talk to each other !
Virtual Machine Manager
Operations
IT
Moving VMs for best productivity
Keeping watch on power, cooling, people
!
OK, taking action!
Trouble
OT *
* OT is the Gartner term for “operations technology” for physical infrastructure:
• Power• Cooling• Environment• Physical security
Our value proposition : One solution provider
BARRIERS
•SECURITY•COMPLIANCE•RELIABILITY•QoS•SLAs•CONTROL
OUR RESPONSES
•Redundancy•Surveillance•Multi vendor compatibility•Quality of solutions•Service Excellence•Project management expertise•Software capabilities
Process & machine
management
BuildingManagement
Powermanagement
Security Management
White SpaceManagement
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Thank You !