Cloud Computing - Albicocca University of Milan

Avanade Italy

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SpeakerAntimo MusoneTechnical Architect Milano Bicocca

27 Gennaio 2014

>Cloud Computing

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Engineer of II University of Naples

In Avanade dal 2006

Technical Architect Cloud & Mobile

Speaker for Microsoft Student

Partner

Co-Founder of Fifth Element Project

About Me

Agenda

2Avanade Cloud Perspective

1Intro to Avanade

3Avanade Cloud Services

4Business Case

| 3© Copyright 2014 Avanade Inc. All Rights Reserved.The Avanade name and logo are registered trademarks in the US and other countries.

Chi è Avanade

4

Avanade, nata nel 2000 dalla joint venture tra Microsoft e Accenture, è il principale Technology Integrator a livello mondiale specializzato nello sviluppo e nell’implementazione di soluzioni su tecnologia Microsoft per le grandi aziende.

•Capacità imprenditoriale

•Soluzioni per qualsiasi settore

•Acceleratore di soluzioni trasversali

• Specializzati su piattaforma Microsoft

• Architetture e asset •Risultati

realizzati

• Piattaforme Enterprise

• Prodotti all’avanguardia

• Impegno per la ricerca e sviluppo

© Copyright 2014 Avanade Inc. All Rights Reserved.The Avanade name and logo are registered trademarks in the US and other countries. | 5

Avanade in 120 seconds

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Ambiente internazionale che eredita i punti di forza di Microsoft ed Accenture: tecnologia e leadership di pensiero, creatività e rigore professionale Sviluppo di una professionalità nel settore IT in un contesto all’avanguardiaAmbiente meritocratico che prevede Performance Review semestrali e annuali di ogni dipendente con il proprio Career Manager Lavoro di squadra volto alla sinergia

dei nostri talenti che lavorano all’unisono nel recepire le innovazioni tecnologicheAggiornamento continuo delle proprie competenze professionali attraverso programmi di training e conseguimento certificazioni Microsoft

Cosa offriamo

7Avanade Confidential – Do Not Copy, Forward or Circulate© Copyright 2014 Avanade Inc. All Rights Reserved.

Cloud Computing Enterprise View

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What’s theCloud Computing ?

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Avanade and the cloud

100+Live Accounts running under Azure Agreement

12Public References

5Avanade Applications

72Total Wins in FY13

35SL Owned Ideas

And we’re also a user of Azure

10

www.whatsnewat.com

www.showcase.avanade.com www.origindigital.com

Private Beta

Content distribution platformfor the Po3

SaaS on PaaS P2P file sharing and content synchronization

SaaS on PaaS corporate social platform for mobile devices and content syndication

SaaS on PaaS video encoding platform

http://www.whatsnewat.com/

http://www.showcase.avanade.com/

http://www.origindigital.com/

2

AvanadeCloud Perspective

The BIG Picture:

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The Digital Business: the harnessing of digital technologies to create new products, services, and customer experiences through digitized business models

There is a higher order of thinking—a digital mindset—that will, we believe, separate tomorrow’s most able organizations from their lesser rivals

Digital Businesses are defined by an instinct for how to creatively use technology to fundamentally change their business (rather than just digitizing existing business process and activities)

Digital Businesses are based on the notion of Connected Systems, Connected Devices, Connected People, Connected Insight, powered by the Nexus of Cloud, Mobility, Social and Big Data

Big

Data

Social Computing

Mobili

ty

Cloud

©2014 Avanade Inc. All Rights Reserved. | 12

“Connected Everything” has a self-amplifying effect

Broadband

Mobility

Cloud

Big Data

Analytics

Social-Driven

IT

New Experiences

New

Expect

ati

ons

New

behavio

rs

Ubiquitous broadband attracts billions of Connected Devices that are powered by Continuous ServicesContinuous Services run in the “Cloud-OS” Cloud also becomes the ”exhaust pipe” of growing data volumes with higher velocity and varietyCost-effective, timely-smart analytics on Big Data that uses the Cloud gives InsightInsight generates better (Social) computing experiences and new end-user expectations, which drive new behaviors resulting in even more mobility

©2014 Avanade Inc. All Rights Reserved. | 13

| 14©2014 Avanade Inc. All Rights Reserved.

CLOUDO B S E R V A T I O N S

• Diverging Perspectives• Gradual Adoption• Hybrid is the Future

DIGITALBUSINESS

SALESMARKETING

CUSTOMERS

EXECUTIVES

PRIVATE

PUBLIC

CORE LOB SAP

ON PREMISES

DATA

MAINFRAME

CRM

SaaS leads cloud adoption over IaaS and then PaaS. IaaS is the first step in cloud maturity, followed by adoption of pluggable cloud services such as Hadoop, Mobile, Media

IT sees the cloud as an extension of its technology strategy; the business sees it as a application/business process platformNew IT capacity fulfilled by cloud, not on-premises expansion. Hybrid models with service and identity federation more common

©2014 Avanade Inc. All Rights Reserved.

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MOBILITYO B S E R V A T I O N S

• Connected Devices & Continuous Services

• Re-defining the underlying business process

• Growing proliferation & diversityPersonal devices preferred over company provision

Anytime, Anyplace, Anywhere – mobile to workflow applications

Expanded reach and rangeof applications. Connectivityincreases with partnersand supplies.

Experience brings expectations and opportunity for business processes. Low tolerance for inefficiency.

DEVICES

LOCATIONS

CONNECTIVITY

BUSINESS APPSAND SERVICES

PEOPLE PUBLIC APPSAND SERVICESChoice of

technologies used at work. Released from single location with instant collaboration and communication

Using consumer applications to improve work

DIGITALBUSINESS


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Our point of view

• Increasingly important to not only use Cloud as a way to optimize existing IT, but also to harness its potential to create new business models by challenging orthodoxies

• We will be living in a hybrid world (legacy + cloud) for foreseeable future: Optimize your data center accordingly

Cloud moves from consideration to competitive advantage

Microsoft’s platform completeness is gaining momentum

Source: Cloud Computing Changes the Vendor Landscape, David Mitchell Smith, 6 December 2012 (link)


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http://www.zdnet.com/cloud-vendors-whos-cloud-washing-7000006391/

On-Premises, Cloud and SaaS

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Applications

On-Premises

Storage

Servers

Networking

O/S

Database

Virtualization

Runtime

Middleware

Infrastructureas a Service

Storage

Servers

Networking

O/S

Database

Virtualization

Runtime

Applications

Middleware

Platformas a Service

Storage

Servers

Networking

O/S

Database

Virtualization

Applications

Middleware

Softwareas a Service

Storage

Servers

Networking

O/S

Database

Virtualization

Applications

Middleware

RuntimeRuntime

Cloud Providers

Why are organizations moving to the Cloud? (example)

Cost Efficiency Globalization Employee Engagement

GrowthCloud Enterprise Delivery

•Lower Cost Platform

•Commodity Services Delivered at Offshore Prices

•High Value People in High Value Roles

•Platform Built for Global Access

•User Centric Platform

•New Ways of Working

• Innovation and COE

•Agility

•Highly Scalable Platform

•Highly Scalable Services

•Strategic Choice•Low Cost•Pay-Per-Use

•>99.9% SLA

Sustainability

•Datacenter Delivery Leading PUE (1.02)

•Smart Worker Reduce Travel & Carbon

Agility

•Process Best Practice

•Rapid Platform Lifecycle


Benefits of moving to the Cloud Applications

1 Total Application Run Cost

Cheaper Platform(~10%?)

Service Improvement

(~10%?)

Support and Enhancements

(10%?)

2 Cyclical Lifecycle Pay Per Use

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Key Challenges – “The First Step”

• Interoperability with other processes and applications

• Avoiding vendor “Lock-In”

• Reliability (Service & Vendor)

• Commitments to service levels

• Immaturity of Cloud & Ecosystem of SI’s

Business Operations & Agility

• Data location constraints

• Regulatory – privacy and data protection

• Changing regulatory landscape

• Compliance standards (e.g.ISO HIPAA, EU Model Clauses, SAS-70)

Compliance

• Supplier selection and governance• Contractual controls• Jurisdiction handling• Data Ownership

Control & Governance

• Integration with existing security policies/models

• Authentication• Ensuring Only Authorized Access (IDM)• Ensuring Integrity and Availability

of Data (& loss protection)• Ensuring Data is destroyed as needed

Security

• Where to Start• ROI Calculations – Savings & Business

Case

Planning


Governance concern on loss of control

Service Warranties Breach of Warranty Remedy

Contractual obligations for confidential data protection

Geography of legal jurisdiction

Ability to suspend services

Ability to terminate for convenience

Terminate for SLA breaches

IP Ownership agreement

Third party IP ownership Direct damages cap

Consequential damages cap SLA provision Service desk and

point of contact Data retentionModify services without customer consent

Unit Price of Compute/Storage/etc.

$4 $2

Existing Cloud

Total Cost

Time

Cost

Elasticity of Demand

Quantity

Pri

ce

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On premises vs. in the cloud

Application runs on-premises

Buy my own hardware, and

manage my own data center

Application runs in a Private Cloud

Co-locationor

Managed services

Application runs using cloud

services

“cloud fabric”(elastic,

infini-scale)

Economy of Scale

Low High

ControlHigh Low


“Packaged”Application

“Home Built”Application

Private “Home Built”

Private“Packaged”

“Software as a Service”

Cloud Platform

Records Mgmt

Cust Service

HR System

Email

Issue Tracking

LOB

“Too costly to run by myself, but I’ve made too many customizations”

Bu

ild

vs.

Bu

yB

uild

Bu

y

On premises vs. CloudOn premises Cloud| 23




Private“Home Built”

Private “Packaged”


Cloud Platform

CMS

Cust Service

HR System

Email

Issue Tracking

LOB

“CRM and Email are commodity services – They have no customizations, and it’s cheaper for someone else to run these”

Bu

ild

vs.

Bu

yB

uild

Bu

y






LOB



Cloud Platform

CMS

Cust Service

HR System

Email

Issue Tracking

“I can’t afford to maintain this old HR application written in VB – it’s driving me mad!”

“…but due to privacy issues, I prefer keeping my HR data on-premises”

Bu

ild

vs.

Bu

yB

uild

Bu

y

On premises vs. CloudOn premises Cloud



Hosted “Packaged”

LOB




Cloud Platform

CMS

Cust Service

Email

Issue Tracking

HR System

“I wish I had better ops cms and cheaper storage when I need it”

Bu

ild

vs.

Bu

yB

uild

Bu

y





LOB




Cloud Platform

CMS

Cust Service

Email

Issue Tracking

HR System

“THIS is where I want to spend my IT resources – I’m going to double down on this application!”

Bu

ild

vs.

Bu

yB

uild

Bu

y




Private“Packaged”

LOB




Cloud Platform

CMS

Cust Service

Email

Issue Tracking

HR System

Bu

ild

vs.

Bu

yB

uild

Bu

y



VPN

DevelopmentManagement Virtualization

Hybrid Cloud – Azure Platform

PRIVATE

PUBLIC

Identity

Traditional Datacenter Highly Virtualized Datacenter

Cloud Solution Architecture

storage

big data caching

CDN

database

media

networking

traffic manager

service bus

identitymobile


Avanade Confidential – Do Not Copy, Forward or Circulate© Copyright 2014 Avanade Inc. All Rights Reserved.

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Orgin Digital,

CMS for Media Management

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Origin Digital

Origin Digital Services transform your live media into an online event for all to experienceLive Event Capabilities :• 24/7 Stream• AD Insertion• Production Management• Live Adaptive Streaming• IP Base Transmission

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Architettura IP TV

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Front-End

Back-End Fabric

VPN

Internet

Intranet

Intranet

Avanade Italy

Thank

You37

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