COMPANY PROFILE 1.1Background Ion Exchange (India) Ltd. is an established leader in Asia, offering total water management solutions to industries, homes and communities. It enjoys an excellent market reputation with a well documented history of success in water projects, spanning over four decades ofoperation. The company has executed over 40,000 installations across the globe including over 400 major inst allations for the Power, Pet rochemi cals , Fertilizers and other core industries. Ion Exchange (India) Limited provides water and waste water treatment services in India and int erna tion ally . The company oper ates through thre e segments: Industri al, Homes, and Communities. The Industrial segment provides water management services, including pre treatment, processing of water/liquid, waste water treatment, water recycle services, and recovery of valuable by products for reuse in process. The Homes segment offers a ZERO B range of drinking water purifiers and water conditioners for various applications, such as drinking, cooking, bathing, laundry , and swimming pools, as well as sewage treatment/recy cle system. T he Commu nities segment provides products and treatment processes for communities, which include chemical dosing systems, polyelectrolyte, flocculation, and sedimentation; clarificat ion and filtration; decarburization; soften ing; disinfec tion; brackish water treatment and desalination of sea water; iron/fl uoride/nit rate and arsenic removal; waste water/sullage/sewage treatment and recycle; and disaster management for drinking water. The company also exports equipment, resins, membranes, and watertreatment chemicals to Japan, southeast Asia, the United States, Europe, Africa, Egypt, the Middle East, the Russian Federation, Banglad esh, Nepal, Mauritius, and Sri Lanka. It serves various markets comprising household, institutional, commercial, industrial and public watersupplies, and urban and rural markets. The company was founded in 1964 and is based in Mumbai, India. Ion Exchange India pioneered water treatment in India and is today the country's premiercompany in wat er and envi ronment management , wit h a stro ng inte rnat iona l pres ence . Formed in 1964, as a subsidiary of the Permutit Company of UK, we became a wholly Indian 1
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Ion Exchange (India) Ltd. is an established leader in Asia, offering total water management
solutions to industries, homes and communities. It enjoys an excellent market reputation
with a well documented history of success in water projects, spanning over four decades of
operation. The company has executed over 40,000 installations across the globe including
over 400 major installations for the Power, Petrochemicals, Fertilizers and other core
industries.
Ion Exchange (India) Limited provides water and waste water treatment services in India and
internationally. The company operates through three segments: Industrial, Homes, and
Communities. The Industrial segment provides water management services, including pre
treatment, processing of water/liquid, waste water treatment, water recycle services, and
recovery of valuable by products for reuse in process. The Homes segment offers a ZERO B
range of drinking water purifiers and water conditioners for various applications, such as
drinking, cooking, bathing, laundry, and swimming pools, as well as sewagtreatment/recycle system. The Communities segment provides products and treatment
processes for communities, which include chemical dosing systems, polyelectrolyte,
flocculation, and sedimentation; clarification and filtration; decarburization; softening;
disinfection; brackish water treatment and desalination of sea water; iron/fluoride/nitrate and
arsenic removal; waste water/sullage/sewage treatment and recycle; and disaster management
for drinking water. The company also exports equipment, resins, membranes, and water
treatment chemicals to Japan, southeast Asia, the United States, Europe, Africa, Egypt, the
Middle East, the Russian Federation, Bangladesh, Nepal, Mauritius, and Sri Lanka. It serves
various markets comprising household, institutional, commercial, industrial and public water
supplies, and urban and rural markets. The company was founded in 1964 and is based in
Mumbai, India.
Ion Exchange India pioneered water treatment in India and is today the country's premier
company in water and environment management, with a strong international presence.
Formed in 1964, as a subsidiary of the Permutit Company of UK, we became a wholly Indian
Millipore is a trusted partner to scientists and engineers pioneering new cures to mankind's
most challenging health issues. For more than 50 years, we have supplied a continuum of
cutting edge tools, technologies and application solutions. More than 90% of the company’s
product portfolio is comprised of consumable products. In the laboratory research market,
our solutions include Lab water, Drug Discovery and Development, and Life Science. In
biopharmaceutical manufacturing markets, we sell Upstream, Downstream and Process
Monitoring products and services.
Financial Analysis
Grow revenue 5 percent to $1.6 billion. Excluding a 4% benefit from changes in foreigncurrency, revenues grew 1%. Non-GAAP earnings per share growth was 7% over 2008.
Since 2005, Millipore has grown its non-GAAP earnings per share at a 15% compounded
growth rate.
Generated organic revenue growth of 6 percent through the bioscience division. The
division’s growth rate was lowered by 1 percent due to the elimination of a small product
line. The results in 2008 were driven by strong performance from the Laboratory Water
Business Unit, successful new product launches, and solid performance in Europe and Asia.
Over the past four years, the Bioscience Division has averaged approximately 8 percent
organic revenue growth.
Generated strong growth through Bioprocess Division in the Process Monitoring Tools
Business Unit, particularly for its Nova Septum product line, a sterile sampling system used
in biopharmaceutical manufacturing processes. The division also significantly expanded its
presence in the disposable manufacturing market.
Accelerated product innovation with the successful launch of several key products including
Snap i.d. for protein detection, Milli-Q Integral for laboratory water purificatio
MILLIPLEX MAP for multiplex immunoassays, Guava Flow Cytometry System for cell
SG, a Siemens company, specializes in water treatment solutions for laboratories and
industrial organizations. SG’s electro-deionization systems and reverse osmosis technology
for laboratory and industrial applications have further strengthened the portfolio of Siemens
Water Technologies.
SG has more than 30 years of experience in developing, producing and selling high-purity
water products and systems for laboratories and industry around the world.
Siemens announced the acquisition of the German company SG Wasseraufbereitung und
Regenerierstation GmbH (SG Water). The Hamburg-based supplier specializes in water
treatment solutions for laboratories and industrial organizations. SG Water’s electro-
deionization systems and reverse osmosis technology for laboratory and industrial
applications will further strengthen the portfolio of Siemens Water Technologies, a Business
Unit of Siemens’ Industry Solutions Division. SG Water employees roughly 60 staff
members at two locations in Barsbuttel near Hamburg and Haimhausen near Munich.
Across the world, Siemens has been working closely with governments, business institutions
and local communities to offer high-tech water treatment systems for agricultural andindustrial applications and drinking water. Siemens Water Technologies (SWT) specializes
in providing world leading products, system and services in this sector. From drinking water,
industrial water, waste water and water transport, to water treatment, plant automation,
electrical systems, to building technology and requisite services (including financing, design
and planning, commissioning, maintenance and emergency support), to modernization. SWT
pioneers and implements solutions across the entire life cycle, offering critical benefits
such as:
• Less water consumption
• Lower construction cost
• Space optimization
• Lower project life cycle cost & time
Through high-purity water technology for Pharmaceutical and Solar Cells / Thin Films
manufacturing and related services, Siemens helps industrial and laboratory customers meetspecific water quality requirements to ensure consistent processes and production. Innovative
control technologies, chemical feed systems and other products, specifically developed for
aquatics and leisure customers, help maintain optimum water chemistry in pools, spas and
aquariums.
The Siemens Group in India has emerged as a leading inventor, innovator and implementer
of leading-edge technology enabled solutions operating in the core business segments of
Industry, Energy and Healthcare. The Group’s business is represented by various companies
that span across these various segments.
Siemens brings to India state-of-the-art technology that adds value to customers through a
combination of multiple high-end technologies for complete solutions. The Group has the
competence and capability to integrate all products, systems and services. It caters toIndustry needs across market segments by undertaking complete projects such as Hospitals,
Airports and Industrial units.
The Siemens Group in India comprises of 22 companies, providing direct employment to
over 17,000 persons. Currently, the group has 18 manufacturing plants, a wide network up of
Sales and Service offices across the country as well as over 500 channel partners.
Today, Siemens, with its world-class solutions plays a key role in India’s quest for
developing modern infrastructure.
The Siemens Group in India has emerged as a leading inventor, innovator and implementer
of leading-edge technology enabled solutions operating in the core business segments of
Industry, Energy and Healthcare. The Group’s business is represented by various companies
that span across these various segments.
Siemens brings to India state-of-the-art technology that adds value to customers through a
combination of multiple high-end technologies for complete solutions. The Group has the
competence and capability to integrate all products, systems and services. It caters to
Industry needs across market segments by undertaking complete projects such as Hospitals,
Airports and Industrial units.
The Siemens Group in India comprises of 22 companies, providing direct employment to
over 17,000 persons. Currently, the group has 18 manufacturing plants, a wide network up of Sales and Service offices across the country as well as over 500 channel partners.
With manufacturing units at Thane, Dadra and Pantnagar, Voltas possesses total capability inthe manufacture of room/split air conditioners, industrial air conditioning and refrigeration
equipment, water coolers, commercial refrigerators, visicoolers and freezers, as well as fork-
lift trucks, cranes, warehousing and construction equipment. All these products bear the
stamp of state-of-the-art plant, machinery and processes, resulting in consistently high
quality and reduced costs.
Eureka Forbes
It dates back to 1982, when health ambassadors from Eureka Forbes, with a new concept of
living in a clean environment and drinking water in its purest form knocked on your door!
They called themselves friends for life and they proved that they indeed w
Eureka Forbes is a part of the Shapoorji Pallonji Group and today it is a 12 billion INR, multi
product and multi channel corporation. Incepted in 1982, we have put 28 years of
consolidated efforts to become the undisputed leaders in domestic and industrial Water
Purification Systems, Vacuum Cleaners, Air Purifiers & Security Solutions. Being Asia’s
largest direct sales organization, our force of 7000 direct personnel touches 1.5 million
homes. We have one of the largest networks catering to more than 131 cities and 398 towns
across the country! We also have a 10,000 strong dealer sales network and over 58
distributors. Dedicated to the cause of providing healthier living, today, we have successfully
established ourselves as a business super-brand and our dedicated team works around the
clock to make your lives healthier and more secure! We strive to provide the best after sales
service and to achieve the same we have over 1500 service centers and as many as 4500company trained technicians who visit over 20,000 Indian kitchens daily.
ideal environment for the growth of bacteria and other microorganisms if the necessary
nutrients and conditions for growth exist. Depending on the type and concentration of
contaminants, most natural waters are not suitable for potable use much less for most
research and industrial applications. Most all municipalities and other purveyors of potable
water provide some level of water treatment to make the water suitable for consumption.
Most high-purity water systems use potable water as a feed water source and provide
additional treatment to remove residual contaminants to meet the water quality specifications
for the given application. Reagent grade water specifications have been established by such
organizations as the College of American Pathologists (CAP), National Committee for
Clinical Laboratory Standards (NCCLS), and the American Society for Testing and Materials
(ASTM).
The American Society for Testing and Materials (ASTM)
The ASTM establishes specifications for Types I, II, III, and IV reagent grade water. In
addition, the water quality is further classified as Type A, Type B, or Type C depending on
the applicable bacteriological and endotoxin quality. Type I water is the highest quality and
is generally used for the most critical applications – trace element analysis, HPLC, reagent
preparation, etc. The ASTM further specifies that Type I water is produced by mixed-bed
deionization with suitable pre treatment (distillation or other equal process that can producewater with a maximum conductivity of 20 uS/cm) and post filtration with 0.2 micron
membrane filters. Type I water quality cannot be maintained in storage and must be produced
on demand at the point of- use. Resistivity can only be measured using inline resistivity
monitoring equipment. Type II reagent grade water is produced by distillation with suitable
pre treatment (reverse osmosis or deionization) and, depending on the design of the storage
tank, is generally sterile and endotoxin-free. This grade of water is suitable for preparing
culture media, microbiology, bacteriology, etc. Care must be taken in the design of the
storage tank and the distribution system to prevent bacterial contamination. Type III reagent
grade water is produced by distillation, deionization, reverse osmosis, electrodeionization, or
a combination of these technologies, followed by post-filtration with a 0.45 micron
membrane filter. This grade of water is generally suitable for preparing various reagents,
qualitative analysis, etc. Design of storage tanks and distribution systems is critical to prevent
contamination. Type IV reagent grade water is produced by any of the primary treatment
methods (distillation, deionization, electrodialysis, or reverse osmosis) or a combination of
Analysis made for Customer awareness about other systems
Awareness about the
products
No. Of
Respondents
Percentage
Millipore 33 36.66%Elga 21 23.33%
Siemens 13 14.44%
Aries 14 15.55%
Sartorius 1 1.11%
Unaware 33 36.66%
Total 90 100%
Above graph shows that 29% respondents are aware about Millipore system and 29% of
respondents are unaware about any systems. 18% of respondents are aware about Elgasystem. Aries & Siemens have 12% & 11%. Only 1% of respondents aware about Sartorius
system.
Interpretation:
Millipore is the market leader, so most of the respondents aware about Millipore and others
i.e.29% are unaware about any system. And others are aware about elga and Siemens system.
Analysis made for the price of the existing products
Price Range No. Of
Respondents
Percentage
Less than 2
lacks
1 4.16%
2-3 lacks 13 54.16%
3-4 lacks 9 37.50%
More than 4
lacks
1 4.16%
Total 24 100
Above chart shows that 54% of the” high purity water purification system” have price rangebetween 2-3 lacks. And 38% of systems have price range in between 3-4 lacks. Only 4% of
products have the price more than 4 lacks and less than 2 lacks.
Interpretation:
More than 50% of high purity water purification system price between 2-3 lacks and some of
them between 3-4 lacks and very few have price of less than 2 lacks and more than 4 lacks.
Analysis made for the customer satisfaction with current system
Customer
satisfaction
No. of
Respondents
Percentage
Yes 21 87.50%
No 3 12.50%
Total 24 100%
Above chart shows that 87% of customers are satisfied with their current high purity water
purification system. And 13% of customers are unsatisfied with their current product.
Interpretation:
Most of the customers are satisfied with their current high purity water purification system.And only few are unsatisfied with after sale service and product quality.
Above chart shows that 62% of customers buy their high purity water purification system
through dealer and 38% of customer buy it direct from company.
Interpretation:
Majority of customers buy the system through specific dealers because it is convenient them
as they are nearby them and delivery and installation is quick. Others buy it directly from
company due to the decision of their board.
RESULTS & FINDINGS
During study data obtained was that out of 90 respondents about 21% of laboratoriesrequired ASTM type III water for their use and 79% of the laboratories use distilled
water instead of type III water.
About 48% of laboratories required 5-10 litres of water per day because they require
it only for rinsing the glassware and tests.
According to the number of customer for high purity water purification system,
Millipore has highest market share i.e.50%.
According to survey 96% laboratories have only one unit of high purity water purification system.
29% respondents are aware about Millipore, 18% about Elga, 12% about Aries, 11%
about Siemens and 29% are not aware about any system.
The price of most of the systems respondent have has ranges from 2-3 lacs.
According to survey 87% respondents are satisfied with existing products about
quality, after sales service etc.
43% respondents look for quality while purchasing the high purity water purification
Water dispensers are now commonplace in many commercial and institutional buildings.
Office kitchens commonly have a dispenser of boiling water for tea and coffee making, and
may also have a dispenser or ‘bubbler’ to provide chilled drinking water. Water dispensers
may draw on the mains water supply or use bottled water. Newer models are tending to
combine supply of both boiling and chilled water, often located discretely under kitchen
benches feeding dedicated taps by the sink. These types of water dispensers are also being
sold for use in households. By this time, the contribution of combined boiling and chilled
water dispensers will have risen substantially in proportional terms. Most water dispensers
spend considerable time in maintenance mode, keeping the water at the desired temperature.
Many units do not automatically switching off overnight nor provide a hard switch for user
intervention. The use of better insulation levels, and time clocks or similar automated
controls, can reduce the energy consumed by 15 – 25% economically. However, there is no
apparent trend toward such technology or seemingly little market interest in or knowledge of
these potential technical improvements. Both chilled and hot water dispensers are used in
commercial and domestic applications. Offices, hospitals, schools and other institutionalbuildings often provide chilled water for staff and visiting members of the public, and many
staff kitchens now have boiling water units. Under-bench dispensers are becoming more
popular in domestic kitchens, although they are still not common. There are three types of
water dispensers:
1. Bottled water dispenser
2. Point Of Use dispenser (POU)
3. Pressurized water dispenser
Both bottled water and point-of-use dispensers are freestanding appliances that dispense cold
and sometimes hot water. The key distinction between “bottled” and POU relates to how
water is provided to the dispensers. The bottled water dispenser requires manual replacement
of water containers as the water source, while the POU device uses line pressure activated by
a float valve to maintain water level. The latest modification is the addition of a small
refrigerator compartment in the base of the dispenser. The water dispenser market has been
undergoing a modest change, with manufacturers concentrating on reduced first-cost by
using more plastic components and moving manufacturing to other countries. This low first-