CLIPPINGS SPRING 2013 THE OFFICIAL PUBLICATION OF THE MANITOBA HAIRSTYLISTS’ ASSOCIATION PUBLICATIONS MAIL AGREEMENT #40934510 www.clippingsmagazine.com MAD FOR Make waves at Winnipeg Technical COLLEGE Choosing the right product lines for your salon
Mar 09, 2016
CLIPPINGSSPRING 2013
The Official PublicaTiOn Of The ManiTOba hairsTylisTs’ assOciaTiOn
Publ
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ma
il a
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40
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www.clippingsmagazine.com
mad for
Make wavesatWinnipegTechnical CoLLeGe
Choosingthe right
product lines for your salon
Your Potential, Our Passion
MC College is Canada’s leading educator in hair, esthetics and
fashion design.
www.mccollege.caWinnipeg Campus • 575 Wall Street • T: 204-786-5081
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Manitoba Hairstylists’ Association
cLIPPINGS
In this issueMha President’s Message from cheri Paizen
4
Mha Member ProfileJackie Krocker
authentic andaffuentChoosing product lines that complement your salon
Moustachesand More
apprenticeship Training is a cut above the rest
Make Wavesat Winnipeg Technical college
stuff We are‘Dye-ing’ Over!
innovate, service, & education
creativity and confidence
imagine True colour in high DefinitionSchwarzkopf Professional
a crystal clear ViewSee Blonde Lift as it Happens
Welcome toThe nail Depot
Spring 2013
The Official PublicaTiOn Of The ManiTOba hairsTylisTs’ assOciaTiOn
5 7 10
12 14
around Town Profiles
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18 20 22 26
30 32
Cover Credit:
Hairstylist: Angie HuntMakeup: Rimpal KalerModel: Lauren StroyaPhotographer: Rahim the Photographer
ManiTOba hairsTylisTs’ assOciaTiOn501 Sargent Avenue Winnipeg, MB R3B 1V9Phone: (204) 775-8633 Fax: (204) 775-0420
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Publisher Jason Stefanik
Managing eDiTOr Shayna Wiwierski [email protected]
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PrinTeD in canaDa | 03/2013
www.manitobahairstylists.com
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I hope this spring’s issue of Clippings magazine finds everyone in good health and thriving in their business, and that everyone had a great and busy holiday season. I was elected to the role of the Manitoba Hairstylists’ Association (MHA) president in october and am really looking forward to all of the work that goes with it!
Moving forward – that is what the MHA is trying to do. We are currently working on various ways to get our name to people in our industry that may have never heard of us before. We have a Facebook page, and if you are a member, we have a Shutterfly site. We are no longer waiting for people to come to us; we are striving to get noticed and get the word out there as to what the MHA can do for you!
So, what can the Manitoba Hairstylists’ Association do for you? Great question!
What I want people to understand is that the MHA is a group of hairstylists, estheticians, nail technicians, salon owners, suppliers, and anyone connected to the beauty industry to create a network and help each other. What I am going to focus on as president of the MHA for the next two years is to get everyone understanding what the association is, and really focus on listening to things that we can do for you as a member.
So to answer your question, what can the MHA do for you? The answer is anything and everything.
Do you want classes on extensions? on nail art ideas? Do you want classes on ways to build your clientele? Help with rebooking and retailing? Would you like to see more competitions?
Go to our Facebook page – Manitoba Hairstylist Association – and leave us some ideas. If you are not a member – you should really think about joining; visit our website manitobahairstylists.com to find out how.
If you are a member, post any comments, questions, concerns, or ideas or just chat with other members on our Shutterfly site.
I personally want to build the MHA to a place where everyone can get the answers they need, meet great people, and have fun!
Did you know that the MHA website, manitobahairstylists.com, is a great place to put salon equipment that you have for sale? Also with your membership you get 10 per cent off your cash and carry purchases at Passion Beauty Supply, Salon Centre, and Zen Beauty Supply. It pays to show your membership card!
And, if you are a member of this association and would like a place to send photos of your work, this magazine can do that for you too. Contact editor Shayna Wiwierski at [email protected] to find out how.
President’s Message
CHeriPAiZeN
Manitoba Hairstylists’ Association
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Manitoba Hairstylists’ Association
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The MHA executive set up a table at the CosmoProf Hair Exchange show, which was held on March 11, 2013 at the Winnipeg Convention Centre. This was the second year in a row that CosmoProf has allowed the MHA to be a part of their event and provide us with an opportunity to promote and inform hairstylists about the association and its benefits. It is a great opportunity for us and we appreciate CosmoProf’s support with the MHA.
As a new executive, we are taking on some added responsibilities this year and things are going well to date as we embrace a new model. We no longer have a paid position for the secretary treasurer and we are trying to have all volunteers in our roles to try and free up our member dues to host better events in the future. The association will look at how this model works after a year and have members provide feedback on this at our next AGM.
We have also been inviting our members into our shared member site to have more of an open-book approach. We have been posting minutes of our meetings, budget and expense reports, as well as a calendar to display meeting dates and events, and a new forum for members to express thoughts, ask questions, and do surveys similar to a chat room. We would like to have members more involved in casual conversations and discussions on this site. The goal is to provide a forum for more networking and discussion on any matters important to members.
The executive is currently working on setting up an event this spring. For more information, please visit us online at manitobahairstylists.com. $
Manitoba Hairstylists’ Association
News
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Jackie Krocker always knew some day she would become a hairstylist.
“I grew up around it; my grandmother is a hairstylist, she still is. A couple of my aunts are hairstylists, and my mother-in-law is a hairstylist. I knew I was going to become one, it was just a matter of when I could focus on me,” says Krocker, who is a stylist at Colors Beauty & Wellness on Pembina Highway.
Krocker, 32, graduated from Winnipeg Technical College’s 12-month Hairstyling program in 2012. She put off taking the course because she chose to put family first before she could pursue her dreams.
Krocker waited until her two children, nine-year-old son Kaiden, and five-year-old daughter Brooklyn were old enough to be in school so she could join school full-time and complete her studies in one shot. However, being the mother at home soon translated to being a mother in school.
“[School] was different for me because I’m in my thirties and I went to school with a lot of fresh-out-of-high-school kids, so I felt like a mother figure,” says Krocker, who has been married for nine years to her husband Darcy, a welder.
It was also during school where she won gold in the 2012 Skill’s Manitoba competition for hairstyling, which sent her to
edmonton to compete in the national competition that same
year.
Krocker’s win was a surprise for herself and she jokingly
recalls when her name got called.
“Hairstyling was the last thing to be called for in Skills. We
were all sitting there and all of the sudden Mary [elliott –
Krocker’s teacher and mentor] threw me out of my chair. I
went up there and just stood on the silver podium and they
pushed me up to gold. It was overwhelming. At the same
time I was completing my Grade 12 diploma, hairstyling, and
then all the work for Skills.”
Soon after she graduated, she got hired on as a stylist at
Colors Beauty & Wellness, located at 1072 Pembina Highway
in Winnipeg, Manitoba. Krocker says that she loves being a
hairstylist and enjoys interacting with clients.
“I like making people feel good; when they leave they feel
good about themselves. I almost feel like a psychiatrist
because people come and tell me about their life. For me,
there is no negative about being a hairstylist, it’s all positive,”
she says. “The days go by so fast; I love what I do.” $
MHA Member ProfileJackie Krocker
The mother figureBy Shayna Wiwierski
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The stylists at Berns and Black salon have a passion for beauty, a dedication to the environment, and a selection of product lines to match. Many of their lines contain biodegradable ingredients – and, in some cases, are completely vegan. evidently, green is their “thang”.
“It’s our mission to only carry eco-friendly products, but I think every salon needs to find products that follow their own mission statement,” Mallory Hildebrandt of Berns and Black affirms. “Product lines should be based on clients’ needs, but helping the environment in the process doesn’t hurt – you can be high fashion and carcinogenic free.”
Complementing your salon’s mission with product lines – stylist Kristina Poturica of rituals in hair and skin salon would agree, wholeheartedly. Whatever your daily rituals, the salon’s line of locally made, natural products will fit your life and your lifestyle – as well as it does their own.
“Choosing a product line is important for a business because it can define who you are as a company; it speaks to your company’s brand,” Poturica says. “The main things I look for in a line is a manufacturer that is community orientated, committed to helping us grow our business, and has quality products that not only perform, but are also environmentally safe for us and our clients.”
Being true to your brand (read: beliefs) is key – if you are authentic, they will come.
authenticChoosing product lines that complement your salon By Jillian Mitchell
and affluent
Product selection at rituals in hair and skin.
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Find out what makes
your salon tick from the
inside out. As an added
tip, creating a point of
difference will make
your salon and your
product choices even
more relevant, Porturica
shares. Investing in
private labels, for
example, can give your
salon that extra je ne sais
quoi.
No more than two, please.Certainly, it is important
to give your clients
options, but too many may cause
pandemonium.
“The number of lines is totally
dependant on the salon’s size, location,
and price point, and that if you can
satisfy all or most of the salon and
consumer demands, the fewer brands
and inventory the better,” shares
sales manager Mike McMahon of
Summit Salon Services, a popular
Saskatchewan-based distributor serving
the Prairie provinces. “In our world, one
or two is the optimum; however, salons
in high-traffic areas, such as a shopping
mall, may carry upwards of three lines.”
Indeed, carrying a green line – as both
Berns and Black and rituals in hair and
skin do – is a continuing industry trend,
agrees Sharon Sharpe-Titus, co-owner
of Saskatchewan-based distributor
eSP Salon Sales and president of
SST Cosmetics Inc. As the former
stylist confirms, today’s industry
buzzwords have a tendency toward
the eco-conscious, with phrases such
as “paraben-free” and “free of harsh
chemicals” at the top of the list.
As for price-point, offering a low-
mid- and high-end line is ideal, but not
essential. Again, it is dependent on the
clientele of your salon, she says.
Sales, sales, and salesWhile services are what ultimately affect the bottom dollar, having product lines that sell well is a bonus. A good retail salon should earn about 20 per cent of their income from retail/merchandise, with an equal percentage of salon space reserved for retail. However, as McMahon reveals, the ideal is not always realized.
A recent study estimated that the average salon retails approximately 10 to 12 per cent of their total service-dollar revenue. The problem, he says, could be attributed to the salon-distributor relationship.
“We feel that the salons should look at what that distributor is doing for their business,” McMahon says. “Most salons are owned by stylists who never went to school to own a business; we try to help them out with the business aspect.”
In an effort to be proactive, Summit Salon Services offers sales consultations with their clients, as well as a five-day intensive, Summit Business College. Similar services are also offered by fellow distributor eSP Salon Sales.
Inevitably, stylists and distributors alike would agree that a consistent review
of inventory is crucial to success. What lines are your key sellers? How many times do you turnover the products annually? If a product turns over at least three to four times, then it is a viable product to keep in stock, Poturica affirms, adding that implementing an inventory management software can be most beneficial in the process.
In short, Sharpe-Titus concludes with this bit of advice for stylists: embrace your knowledge. Stylists need to realize that “it’s their prescription that clients go home with and try to reproduce.” Share the knowledge, she says, and the customer will take ownership.
“The biggest part that people miss is the educating part,” Sharpe-Titus notes. “I just believe that stylists have a world of knowledge and sometimes they underestimate themselves. It’s not a selling process; it’s an education process.”
McMahon concurs – indeed it’s not about pushing sales; it’s about educating your client.
“I really believe that if every stylist told their clients what products they’re putting on their hair and why, that most salons’ retail sales would double. The ‘what’ is a start – but follow up with the ‘why’. The consumers are interested.” $
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Berns and Black“our top three products lines are Kevin Murphy, Soma, and
Yum Yum. Kevin Murphy is a high-impact editorial styling
line that translates to the everyday client. Soma is a bio-
degradable, vegan line that appeals to clients with severe
allergies – and who are ingredient conscious. Yum Yum
is our skincare line that is Canadian based. It appeals to
clients who don’t like to put a lot of stuff on their skin. All
three lines were considered because of the price point, but
also because of their eco-friendly conscious ingredients.”
ESP Salon Sales“our top growing brands would be eufora and Surface. our
Canadian-owned, mineral-based brand launched in 2007
called SST Cosmetics is paraben-free and free of harsh
chemicals.”
rituals in hair and skin“The full lines we carry are Aveda and Schwarzkopf for
both hair and body; our smaller lines are MUD (MakeUp
Designory) makeup. Yonka is a Parisian facial line we carry
that is 75 to 90 per cent naturally derived and essential-
oil based. our private label is rituals in hair and skin and
body. These lines are more than enough to cover all of our
clients’ requests and needs.”
Summit Salon Services“Redken by far is our number one brand. They are a full-
service manufacturer – 16 shampoos and 13 conditioners.
We’ve always been a single-line manufacturer; however,
we’ve just recently launched evo (a green hair option). our
makeup line is called Mirabella and it’s a fairly extensive
high-end mineral-based line. Mineral based – another
industry buzzword – is a higher quality product with a
higher price point.” $
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“My top picks”
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Men may remember some hairstylists telling them straight-
razor shaves are verboten by the government. Apparently, this
is and always has been false, and straight-razor shaves are on
the rise again.
Along with the re-emergence of the straight-razor shave has
come a re-emergence of barbershops, says John Unger, owner
of John’s The Hair Designers in Winnipeg.
“It’s kind of natural,” says Unger. “We can do things that you
can’t do with an electric or safety razor. We can make the lines
sharper. Plus there’s the nostalgia mystique that’s associated
with the shave in the old movies with the guy laying flat out and
having lather on his face.”
Barbershops have been dying out for decades, and unisex hair
salons have taken their place. But, with facial hair being very
much in vogue right now, a market for men’s grooming services
has opened up.
“You might equate the straight-razor shave as the spa
equivalent of what females enjoy,” says Unger.
one such men’s spa-equivalent is Tommy Gun’s original
Barbershop. Tommy Gun’s, with locations currently only in
Alberta and B.C., is a salon where men feel at home, says
manager of communications Doreen Belliveau. Perks include
a self check-in kiosk with cuing system to let you know when
your stylist is ready, in-mirror TVs, iPads in the waiting area,
arcade-style games, and a free drink and scalp massage with
every service. The stylists are trained specifically in men’s
cutting and hot towel shaves, which Unger says can be hard to
find these days.
“Most people trained as hairstylists in the last 15 to 20 years
were not taught to do any face shaving, but a lot of people want
to learn it because they see potential in it,” says Unger.
“It’s becoming very popular,” adds Belliveau.
By Mark McAvoy
and more
abcdefghijklmnopq
Tommy Gun’s Original Barbershop, with locations in Western Canada, offers spa-equivalent services for
men, such as straight razor shaving.
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Many spa/salons in the U.S., and now
in Canada, are offering this pampering
service to cater to their male clientele.
If you too would like to be able to provide
this dying art to your patrons, call
John Unger at (204) 775-8631, and he
will teach you how in only one day of
training. $
Since hairstyling school teaches both men’s and women’s services in just 1,400 hours, hairstylists may have to look elsewhere for training in barber services. Unger teaches straight-razor shaving in just one day, but because it’s such a hands-on training, he can only supervise three people at one time. It costs $500, but those learning on the same day can split the cost. Tara Domso, manager of two Tommy Gun’s locations in Red Deer, Alberta says their stylists “go through extensive amounts of hot towel shave training.”
Two- to three-day-old stubble is the popular look right now, but with Movember growing bigger, mustaches are becoming a source of pride for many men – at least for one month a year.
“You get the ‘Movember nod’ when you’re walking down the street. You don’t even need to say anything. A smirk comes across your face because it doesn’t matter who you are, when you have a mustache, you’re a ‘Mo Bro’,” says Pete Bombaci, national director of Movember Canada.
Movember is about raising awareness for men’s health, a subject men often have trouble opening up about. Mustaches get people talking, says Bombaci. It’s a statement, and part of that statement is keeping your mustache well groomed.
“When we talk about changing the face of men’s health and we talk about the modern gentleman – the modern gentleman takes care of himself, whether it’s his health or appearance. You do it in a way that’s refined,” says Bombaci.
John’s The Hair Designers can help you feel refined using techniques they’ve developed over the years, and that Unger learned from attending courses all over the world. But Unger’s salon is for both men and women, and barbering isn’t always easy to do in a mixed environment.
“We offer private booths for male and female clients, but we don’t go so far as some of the new shops where it’s a very male-oriented atmosphere. That’s something that’s a bit of a turn off to the female component. We kind of shy away from that and we like to give privacy to both male and female clients,” says Unger.
Tommy Gun’s, however, offers a wholly male environment.
“There was a definite void in the salon and barbering industry in Canada. Tommy Gun’s fills that void by offering an exclusive barbering environment for all ages, from young boys to men. Here they feel at home, relaxed, and that they belong,” says Belliveau.
Although there aren’t any locations in Manitoba as of yet, Tommy Gun’s is hoping to open franchises in Brandon and Winnipeg in the near future.
“Tommy Gun’s is a different kind of environment. We find it’s a place where guys want to go be themselves in,” says Domso. “We get a lot of first-time customers that become loyal with the very first visit.” $abcdefghijklmnopq
rstuvwxyz
Is straight-razorshaving back?
John Unger performs a straight-razor shave on a client.
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Whether it’s cutting, colouring, or anything in between, apprenticeship training ensures that Manitoba’s hairstylists, estheticians, and electrologists are held to the highest standards, as set by industry.
The trades of hairstylist, esthetician, and electrologist are compulsory certification trades. This means that to work legally in these trades in Manitoba, one must be a registered apprentice or hold a Certificate of Qualification in their trade, with a valid Authorization to Practise. Those who hold similar trade credentials outside of Canada and/or have work experience in their profession may be eligible to challenge the certification exam through the Apprenticeship
Manitoba Trades Qualification process.
To apprentice in these trades, interested applicants must locate a certified journeyperson to work under. In order to qualify, applicants must also be enrolled in, or have successfully completed technical training by attending classes at an accredited institution.
It pays to be an apprentice
In addition to getting paid while learning throughout apprenticeship training, there are a variety of federal and provincial grants, bursaries, and tax incentives available throughout apprenticeship training and upon certification. Incentives that
apprentices may be eligible for include:
• Apprenticeship Incentive Grant: apprentices who have successfully completed their first and/or second level in good standing in a Red Seal trade are eligible to apply for this $1,000 taxable grant to help apprentices continue their training.
• Apprenticeship Completion Grant: apprentices who complete their certification in a Red Seal trade after January 1, 2009 are eligible to apply for this $2,000 grant.
• Tradesperson’s Tools Deduction: employed tradespersons can deduct up to $500 annually to help cover the cost of new tools necessary to their trades. This tax deduction applies to the total cost of eligible tools, over $1,000, acquired by an employed tradesperson.
An investment worth making
By hiring an apprentice, employers also have the opportunity to receive various grants and tax incentives from the provincial and federal governments. Incentives that may be available to employers include:
• Early Level Apprentice Hiring Incentive: a provincial refundable tax credit. employers can claim 15 per cent of wages paid to apprentices (or 20 per cent for employers in rural areas), for completing Level 1 or 2, up to a maximum of $3,000 ($4,000 for rural employers), per year, per apprentice.
aPPrenticesHiP trainingis a cut ABOVETHE REST
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APPRENTICESHIPA Smart Investment.
AMBITION, WILLINGNESS TO LEARN AND HARD WORK got you where you are today. Now you can build on these qualities – and build your business – by hiring and training apprentices. Apprentices’ knowledge and skills – coupled with on-the-job training – make for a profitable and smart business investment.
Apprenticeship training is available in the following trades:•Hairstylist
•Esthetician
•Electrologist
If you’re interested in any of these opportunities, we want to hear from you. For more information on Apprenticeship in Manitoba visit our website at: manitoba.ca/tradecareers or call 1-877-97-TRADE
Apprenticeship AdMB Hairstylist Magazine
Ad size: 1/2 Page H (7”w x 4 5/8”d)
CALL FOR EXPERTISE
Apprenticeship Manitobais looking for qualifiedcandidates to representthe industry by sittingon a Provincial AdvisoryCommittee (PAC) forthe trade of Esthetician.We’re also looking forTrade Examiners.
• Apprenticeship Job Creation Tax Credit: a federal non-refundable tax credit which allows employers to claim 10 per cent of wages paid to apprentices, for completing Level 1 or 2, up to a maximum of $2,000 per year.
• Advanced Level Apprentice Hiring Incentive: a provincial tax credit for employers to claim 10 per cent of wages paid to apprentices completing
Levels 3, 4 and 5, up to maximum of $5,000 per level, per apprentice.
• Journeyperson Hiring Incentive: provides a tax credit to employers of recent graduates of apprenticeship programs through the Trades Qualification process. An eligible employer may earn a refundable tax credit for each of the first two 12-month periods of permanent, full-time employment of journeypersons
for work performed in their certified
trades, primarily in Manitoba. The
credit equals 10 per cent of wages
and salaries paid to apprentices, up to
a maximum of $5,000 per year, per
journeyperson.
For more information about apprenticeship training in Manitoba, visit manitoba.ca/tradecareers. $
By hiring an apprentice, employers also have the opportunity to receive various grants and tax incentives from the provincial and federal governments.
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Style it how you like, the simple truth is a quality education in hairstyling has never been more crucial than it is today. The anticipated retirement of a high percentage of baby boomers in the next 15 years forecasts a marked deficit in skilled trades workers in the province. This, paired with the recent advent and rise of the boutique salon in Manitoba, and society’s ever-increasing emphasis on health, happiness and personal wellbeing, means an enhanced demand for skilled and qualified stylists. Winnipeg Technical College (WTC)’s hairstyling program gives students everything they need to succeed in the field, enabling them to step straight out of the classroom and onto the salon floor.
WTC’s accredited hairstyling program provides students with the study
and practice of all aspects of hair services for men and women. Students also receive basic manicure training on natural nails, and basic beauty treatments such as makeup product and application, and eyebrow arching and waxing. A four-week internship gives students practical hands-on experience working in a real salon, and gives them opportunity to network and build their portfolio.
WTC is the only public college in Manitoba to offer this kind of program, meaning students get more bang for their buck – coming in under $6,000, the program tuition is accessible to students from all walks of life (compare this with the $12,000+ tuition charged at other strictly private institutions). Students will also have access to free parking, all college amenities and
auxiliary support services. A recent
expansion means increased classroom
and salon space, and top-of-the-line
facilities and products.
While most students in Manitoba must
wait until after high school to begin a
career in skilled trades or technology,
Winnipeg Technical College offers a
fast track to an engaging career.
“our program also accepts high school
students from the Pembina Trails
School Division (PTSD), who can attend
during Grades 11 and 12,” says Mary
elliott, hairstyling instructor. “Not only
do they gain credits for their graduation
requirements, they also complete the
first level of an industry certification
through Apprenticeship Manitoba. And
since PTSD sponsors these students,
their tuition is free.”
Make waves
Winnipeg Technical College hairstyling grad Scott Ramosnow retains a position at one of Manitoba’s hottest new salons.
atWinnipegTechnical CoLLeGe
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cutting-edge
wtc.mb.ca204.989.6500
Adjective: At the latest or most advanced stage of development; innovative or pioneering.
Winnipeg Technical College’s Hairstyling Program is pleased to offer cutting-edge learning options & software that give you the freedom to study and perfect top styling techniques online anytime, anywhere, from home or any mobile device. Day and evening program options give you more freedom and flexibility, and government funding means we give you more while charging you less. Call or visit today to find out how!
Make waves All of WTC’s instructors are experts
in their fields, with years of industry
experience under their belts. In pace
with the changing media and times,
they offer students a variety of learning
platforms, including cutting-edge
MiLady or Pivot Point which allow
students the freedom to study and
perfect their styling techniques anytime,
anywhere, from home or mobile device.
Daytime and evening programs are
available, keeping with Winnipeg
Technical College’s mandate of
accessibility. Both program options are
accredited, and follow entrepreneurship,
Training and Trade, Apprenticeship
Branch guidelines – meaning all
successful graduates leave the college
career-ready and qualified for any salon.
The cumulative employment rate for
graduates of WTC’s hairstyling program
is an impressive 86 per cent. Scott
Ramos, a program graduate, has made
waves in the Manitoba styling scene.
He currently works at the trendy and
popular Berns & Black Salon & Spa,
owned by Kitty Bernes, another WTC
grad. “The hairstyling program changed
my life,” Ramos says. “It was filled with
inspiring teachers. They continually
believed in me and pushed me in the
right direction.”
To register or learn more about
WTC’s hairstyling program, visit
www.wtc.mb.ca, or call
(204) 989-6500. $
While most students in Manitoba must wait until after high
school to begin a career in skilled trades or technology, Winnipeg
Technical College offers a fast track to an engaging career.
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Hair:MicHael larocque
Makeup: Janique lavoie at Fine eyes Makeup artists
pHotograpHy: caMpbell pHotograpHy
Around townProfilesHairstylist: angie Hunt
Makeup: riMpal kaler
Model: lauren stroya
pHotograpHy: raHiM tHe pHotograpHer
Chatters Salon & Beauty Supply on Empress
Hairstylist: angie Hunt
Makeup: silvia delgado
Model: bettina zielinski
pHotograpHy: raHiM tHe pHotograpHer
Hairstylist: angie Hunt
Makeup: caM brown
Model: valerie petrov
pHotograpHy: raHiM tHe pHotograpHer
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Manitoba Hairstylists’ Association
stylist: linda azeMi
Model: sHerisse brant
stylist: sHerisse brant
Model: Misty Friesen
stylist: MarsHa collins
Model: linda azeMi
Winnipeg technical CollegeAround townProfiles
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‘dye-ing’ over!Stuff we are
We are shedding the layers and letting our hair down, spring is back in season!This year is all about bright colours, healthy hair, clean skin, and matte nails.
Go wild with colour or shed that winter frizz with serums; we love what this season has to offer.
Aveda Invati Exfoliating Shampoo, Thickening Conditioner and Scalp RevitalizerThin hair, don’t care! New from Aveda, the Invati line of a shampoo, conditioner, and scalp revitalizer will have your fine locks filling up in no time. The Invati system is clinically proven to reduce hair loss by 33 per cent to help guests keep the hair they have longer. Shampoo (200 ml) and Conditioner (200 ml) $27 each, Scalp Revitalizer (150 ml) $69 at Aveda Salons.
Bioderma Sensibio H2O Looking for a makeup remover safe for your sensitive skin? This holy water
is perfect for cleansing and removing makeup while reducing redness, soothing an irritated epidermis, and so much more. With cucumber extract
and a clear water texture, Sensibio perfectly cleanses and removes the most stubborn of makeup, even waterproof, and respects skin balance like clear
water. A must for any beauty enthusiast!$22 for 250 ml at Shopper’s Drug Mart.
Clarisonic PLUS Sonic Skin Cleansing SystemGet a deeper clean on your facials with this handy little tool. The Clarisonic PLUS Sonic Skin Cleansing System is the cream of the crop when it comes to clean skin. In just 60 seconds, the micro-massage action removes six times more makeup and two times more dirt and oil than cleansing with just your hands alone. With three different speeds for the face and body, your skin will be feeling smooth and clean in no time.$259 at Sephora.
Joico Power Spray Fast-Dry Finishing SpraySick of hairsprays leaving your hair sticky and stiff? Joico’s new hairspray, infused with their innovative
AquaLastik™ technology, gives clients the ultimate in long-lasting control with shine, strength, and protection. It also delivers the power you need with the flexibility you like. Perfect for stylists, this
hairspray keeps strands in place while maintaining pliable, true restyleability for up to 72 hours.$16.99 for 300 ml at salons.
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‘dye-ing’ over!Essie Matte About You matte topcoatFrom Nonoo to Karen Walker to Tibi and Rebecca Taylor, matte nails were all over the runway at New York Fashion Week. Give your clients the matte treatment with Essie’s Matte About You, a matte topcoat that tones down even the glossiest of colours. Be on trend this season with a full matte nail, or a matte French mani complete with glossy tip for nails that are oh so stylish.$9.99 at professional salons.
Make Up For Ever Technicolor PaletteFrom green to blue to even this season’s “it colour”,
yellow – bold, bright hues are popping up everywhere. Always on trend, Make Up For Ever releases their spring
palette, Technicolor, inspired by the cinematic transition from 1930’s Hollywood black and white to Technicolor,
this palette gives you a rainbow of options, with some safe neutrals thrown in.
$50 at Sephora.
Schwarzkopf Professional BC Bonacure Oil Miracle Liquid Oil ConditionerMagic in a bottle! This miracle potion is a leave-in conditioner uniquely designed to deliver nine different benefits. Working in two phases, the spray-on conditioner combines an oil phase, which supplies hair with a soft, radiant shine, and a care phase that is infused with properties that work towards controlling frizz, supply nourishment, and help repair damaged hairs. Perfect for spring, this lightweight conditioner seals the hair cuticle to help lock in moisture and prevent the recurrence of dryness and frizz for lasting comfort.$19.21 for 150 ml at spaboutique.ca
butter LONDON Sweetie Shop CollectionWe get a major sweet tooth every time we lay our eyes on butter LONDON’s spring collection. From the minty-green Fiver to the apricot Kerfluffle to the bright citrus Jasper, this collection makes us want to grab some cotton candy and thin mints and paint our nails every colour of this pastel rainbow.$17 each at butterlondon.ca orThe Bay.
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Salon Centre is one of the largest independently owned beauty
distributors serving the prairies for over 16 years.
Cosimo Minnella is the founder and Ceo of Salon Centre, and
with a lot of hard work, passion for the beauty industry, and
a dedicated staff, he has grown the company from a staff of
three employees and one location to a staff of over 40 with
four locations covering three provinces.
There are three cornerstones that Salon Centre has built and
grown their business on over the years – innovation, service
and education. These three building blocks have become the
foundation and mission for the company.
The beauty industry is always evolving and Salon Centre
makes it their mandate to bring forward the latest and most
advanced products the beauty industry can offer. Salon Centre
is proud to offer a full range of beauty products to service
both salons and spas, all available under one house. They
carry the most innovative lines, including Unite, ColorProof,
Moroccanoil, Joico, ISo, KoKo, Alcove, one electrical, and
many more. Salon Centre also has a large esthetics division
with a dedicated supportive staff focusing on lines such as
Image Skincare, MUD makeup, CND, China Glaze, Dannyco,
Gehwol, and much more.
Salon Centre is one of the few distributors left in the Prairies
with their head office based in Winnipeg, Manitoba. With the
most experienced staff in the industry (some of which have
been in the industry for over 25 years), they offer superior
customer service through their expertise and education. Salon
Centre has professionally trained technicians and a dedicated
team to keep you informed of all the latest products, trends,
and techniques.
Salon Centre is proud to offer seminars in all our locations
to help you succeed in making your salon a success! Salon
Centre held their first Innovate Show in Winnipeg in 2011, and
then in Saskatoon the following year. The Innovate Show was
one of the largest independent shows produced in the Prairies
and they brought in some of the most sought-after artists in
the field, providing valuable education and knowledge. Both
shows were a great success, having guests leave inspired and
informed about the latest trends and techniques.
Salon Centre looks forward to the challenges and successes
the future holds in an ever-changing industry. $
Innovate, SeRVICe, education&
Cosimo and Connie Minnella at 2012’s Innovate Show in Saskatchewan.
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saloncentre
www.manitobahairstylists.com
The Salon Professional Academy (TSPA) is
an innovative training centre, and the only
cosmetology school endorsed by Redken
for excellence in education.
The Salon Professional Academy offers
hands-on training in a real-world setting,
where students learn not only the latest
techniques in hairstyling and makeup
artistry, but also proven business
strategies. This well-rounded education
prepares students for a long-term future in
the industry.
TSPA educators have a vast array of
industry experience. They are committed
to creating a positive, nurturing learning
environment, are passionate about the
industry, and committed to the success
of students. As coaches, they empower
The Salon Professional Academy (TSPA) Winnipeg24
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Creativity and confidence
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260-1395 Ellice Ave Winnipeg, MB, R3G 3P2
HAIRSTYLINGMAKEUP ARTISTRYMAKEUP BOOTCAMPESTHETICSAdmissions 204.772.8772 (TSPA) www.tspaWinnipeg.com
Endorsed by Redken for Excellence in Education
students to explore their creativity and
gain confidence in their abilities through
one-on-one instruction in both the
classroom and salon area. This makes
it possible for students to develop their
own personal style and help shape their
success.
Programs combine the most up-to-date
methods with the critical business-
building skills needed to maximize
artistic potential and achieve greater
success in the industry. Graduates
hold many exciting positions within
the industry, including platform
artist, spa/salon manager and owner,
beauty product representative, and
cosmetology educator. TSPA offers
courses in hairstyling and makeup
artistry.
The Salon Professional Academy is
a state-of-the-art facility providing
students with a positive, real-world
learning environment, while effectively
communicating and interacting with
clients. Guests will receive quality
services at discounted prices from our
professionally trained students, while
under the watchful eye of industry-
experienced educators. Visit
www.tspaWinnipeg.com for a full
list of guest services.
For details about classes, or to schedule
a tour, call (204) 772-8772, or email
The Salon Professional
Academy is a state-of-the-
art facility providing students
with a positive, real-world
learning environment, while
effectively communicating
and interacting with clients.
Together. A passion for hair
Want to discover true color?
Call 1-800-463-3081 for a distributor near you or fi nd us on facebook.
IGORA ROYALTRUE COLOR INHIGH DEFINITION
NEWTRUE | VIBRANT | LASTING
www.schwarzkopf-professional.ca | facebook.com/SchwarzkopfCanada
Together. A passion for hair
Want to discover true color?
Call 1-800-463-3081 for a distributor near you or fi nd us on facebook.
IGORA ROYALTRUE COLOR INHIGH DEFINITION
NEWTRUE | VIBRANT | LASTING
www.schwarzkopf-professional.ca | facebook.com/SchwarzkopfCanada
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The new IGoRA RoYAL sets no limits
to creativity and appeal. Raising the
bar as Schwarzkopf Professional’s
flagship colour brand, the new IGoRA
RoYAL provides everything a colourist
demands: great colour precision,
ultimate colour intensity, and excellent
performance even under challenging
conditions.
Featuring the new high-definition
technology, it delivers 100 per cent
reliable results in every situation,
meaning true, vibrant, and lasting colour
– even on porous hair! The innovative
relaunch brings to life the latest top
colour trends from around the globe,
positioning Schwarzkopf Professional
once again as an industry leader in the
hairdressing business.
Complementing the new IGoRA
RoYAL, Schwarzkopf Professional
introduces an innovative activity plan
for salons worldwide. The educational
aspect is invigorated with the one-
of-a-kind training “Royal Master
Academy” focused on salons’ business
success. Moreover, the “Colorpedia”, an
encyclopedia about colour developed
exclusively for hairdressers, will be
available in Canada as of June 1, 2013.
The “House of Color” application for
Apple and Android devices supports
the hairdressers on a daily routine,
from interactive colour consultation
to formula creation and client
management. All those innovative
communication elements, as well as the
new IGoRA RoYAL range, are available
as of March 2013 in all Schwarzkopf
Professional partner salons.
The new IGORA ROYAL: setting the standard for colour
Schwarzkopf’s colour has never been as
creative, or as vibrant as now. Impress
your clients with true colour in high
definition for fascinating and expressive
colour results! every client request
Schwarzkopf Professional relaunchesIGoRA RoYAL
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regarding colour, no matter age, style or
hair type, can now be answered with a
professional colour service by IGoRA
RoYAL. With a comprehensive shade
assortment offering perfect white hair
coverage and the highest vibrancy
in fashion tone directions, the new
IGoRA RoYAL provides perfect colour
equalization even on porous, damaged
hair for great results. To Schwarzkopf
Professional, colour in high definition
means up to 50 per cent longer colour
retention, and up to 25 per cent higher
vibrancy, compared to the current
IGoRA RoYAL.
“Hairdressers want to see what they
get. especially when it comes to colour,
a product has to deliver 100 per cent
performance and needs to be fully
reliable. Being true-to-swatch is a big
asset of IGoRA RoYAL,” says Lesley
Lawson, Global Colour ambassador for
Schwarzkopf Professional.
The high-definition technology
True, vibrant, and lasting! Fully re-
engineered colour pigment matrices
for intensive colours and the clearest
tone direction are brought together
with the new lipid carrier system for
amplified penetration into the hair
cortex. Thus, the colour is locked into
the hair and perfectly sealed for longer
retention. This innovative technology is
the foundation for answering colourists’
demands.
“Colour must speak truth and do the job
with 100 per cent performance, even
under challenging conditions. This is the
key to my salon success,” says Lawson.
The IGORA ROYAL portfolio and service tools by Schwarzkopf Professional
The updated IGoRA RoYAL assortment
with an easy-to-understand structure
includes 111 exciting new shades.
Beyond covering all essential colour
worlds, IGoRA RoYAL understands the
specific clients’ needs and meets them
with an individual tailor-made colour
solution for each target group.
ABSoLUTeS dedicates its performance
entirely to the demands of mature hair.
It offers excellent coverage and long-
lasting fashion tones in only one step.
FASHIoN LIGHTS will make heads turn
as this powerful sub-line of highlight
colours delivers maximum contrast
and ultimate lifting performance for
vibrant colours, again in only one step.
A speciality assortment of extracts and
neutralizers, as well as mix-tones and
pastels offer further technical solutions
and creative options for endless colour
possibilities with the new IGoRA
RoYAL.
But the innovations do not stop with
the products! Schwarzkopf introduces
a broad portfolio of service tools to
consult, attract, and convince colour
clients – all dedicated to the success of
their salons.
To complete the IGoRA RoYAL
relaunch, Schwarzkopf Professional
stresses the importance of education
of all levels. The new Royal Master
Academy extends its broad program
by implementing a 10-month
prestigious, tailor-made and certified
expert program, including versatile
modules such as seminars, webinars, or
assessments. ASK Business Seminars
aims to maximize each salon’s business
potential with colour services and
provides respective tools, guidance,
and inspiration. Royal Nights offers an
exciting evening for everyone in the
salon to experience the new IGoRA
RoYAL.
Furthermore, the Color with IGoRA
and Win contest returns to Canadian
salons. Select tubes of IGoRA RoYAL
contain a secret PIN code, which when
entered online reveals a special prize
to the salon. There are over $500,000
in prizes available to be won, including
Town Shoes Gift Cards, HD-TVs,
Waher-Dryer, ASK Academy vouchers,
and the grand prize of an european
educational experience, valued at
$10,000.
The overall activity plan accompanying
the relaunch makes IGoRA RoYAL
the perfect partner for inspiring colour
creations – in every dimension, always
in high definition.
For further information, please visit
www.schwarzkopf-professional.ca. $
“Hairdressers want to see what they get. Especially when it comes to colour,
a product has to deliver 100 per cent performance and needs to be fully
reliable. Being true-to-swatch is a big asset of IGORA ROYAL.”
www.manitobahairstylists.com
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Blonde is a passion, a love of life.
It stands for youth, femininity, and
glamour. As for hairdressers, it is
bleaching that separates the experts
from the novices, because to achieve
the perfect blonde look, you need
ample experience, as the lightening
result has to be checked constantly
during the process – a demanding and
time-consuming job. Now BLoNDMe,
an expert for supreme blonde hair
quality, introduces a world innovation:
BLoNDMe CRYSTAL Transparent Gel
Bleach System. As the world’s first
transparent gel lightening system,
it allows hairdressers to control the
lightening process instantly. This saves
time, increases the convenience, and
ensures a perfect lightening result,
while reliably avoiding yellow casts.
BLoNDMe is the only cross-category
brand that combines colour, care,
and styling for coloured, lightened, or
streaked hair. once they have found
a colour expert who can guarantee
just the right shade of blonde, natural
blondes, as well as any other lover of
blonde hair, won’t change hairdressers
anymore. Bleaching is among the
most elaborate salon applications,
demanding lots of know-how, sure
instinct, and permanent control. Always
striving to ensure the ultimate blonde,
after introducing the high-performance
lightener BLoNDMe Premium Lift 9+,
the blonde experts of Schwarzkopf
Professional have now made yet
another breakthrough. The all-new
BLoNDMe CRYSTAL Transparent
Gel Bleach System is a true world
innovation. Through its gel-like, crystal-
clear-on-the-hair formulation, this
pioneering lightening solution makes
it possible to exercise direct control
over the lightening process, taking
this salon application to a new level of
convenience.
The world´s first transparent lightening system by BLoNDMe
from Schwarzkopf Professional
A crystal clear viewsee blonde lift as it happens!
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“I first heard of this new CRYSTAL
lightener Schwarzkopf Professional was
developing and thought ‘wow’ is this
even possible?” says Lesley Lawson,
International Colour Ambassador
Schwarzkopf Professional. “I thought,
here’s a product that will save time
and effort, which will directly result in
saving money in the salon – something
all hairdressers are looking to do.
It’s a great product for experienced
hairdressers, while also making it ideal
for some of our junior colourists who
might be a little more nervous when
using lightening products.”
Instead of the commonly used
emulsion, the BLoNDMe CRYSTAL
Transparent Gel Bleach System
developer’s unique formulation contains
xanthan gel, which makes the product
transparent and works perfectly with
the powder’s viscosity. Applied to hair,
the white mix becomes transparent,
while the product’s crystal-clear,
gel-like texture enables a precise
application and an even spread. When
using the Schwarzkopf Professional
Color Meches, the lightening process
stays visible even with streaking
techniques, ensuring time-saving
direct control due to their transparent
foils. Yet another benefit, with full-
head bleaching, colour removal, and
free-hand techniques, the hydro effect
prevents the product from drying once
applied, so the hair maintains its natural
moisture balance. With the BLoNDMe
CRYSTAL Transparent Gel Bleach
System, hair can be lifted up to seven
levels in only one step, turning it into
a natural shiny blonde of immaculate
quality from hairline to hair ends. The
mixing ratio of one-to-three makes
this innovation a very convenient
cost-saving choice for salon owners.
The anti-yellow effect neutralises or
corrects unwanted shades not only
here, but also when used as a bleaching
cleanser. The innovative BLoNDMe
CRYSTAL Transparent Gel Bleach
System offers hairdressers a safe and
convenient application, while giving
their clients their very own, bespoke
shade of blonde.
For further information please visit
www.schwarzkopf-professional.ca. $
Take a look at the
BLoNDMe CRYSTAL
Transparent Gel Bleach System
by scanning the QR code
with your smartphone or tablet.
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The Nail Depot was established in 1989 by
proud Canadian ed German. Since the first day
German opened the doors, The Nail Depot has
strived to make each and every customer feel
like part of the family.
Recently, The Nail Depot has undergone some
major changes. German’s son Brad, in addition
to a brand new staff, has united to make The
Nail Depot team better than ever. The team
wants to make your shopping experience as
seamless as possible, and if coming in to our
retail location is not convenient, we offer a
user-friendly website, as well as super-friendly
staff who are more than happy to take your
order over the telephone.
With over 3,000 different products available to
distributors, schools, and estheticians across
the world, The Nail Depot boasts fantastic
prices, quick deliveries, and superb customer
service. our always-friendly staff has extensive
product knowledge on all the new and popular
products available in our industry.
With the recent explosion of gel polishes
popularity, The Nail Depot has developed its
own brand that we can offer to our customers
for an incredible price. With 50-plus colours
available, the selection is one of the best in
the world. other brands of gel polish are only
available in a quarter-ounce size, whereas The
Nail Depot’s brand, Gel Polish, is bottled in
half-ounce bottles, providing our customers
with an even better deal.
Recently, a new graduate of a local esthetics
school came into our business and was thrilled
to find out that we not only provide products to
distributors, but we also welcome independent
estheticians and other small businesses, like
spas and hair salons. After spending an hour
in our location, she expressed how thrilled
she was that we carried such a wide range of
selections and that we carry so many popular
brands of products, such as Gehwol, Graham,
NSI, INM, GiGI, Gena, Allpresan, Perfection,
oPI, China Glaze, to name a few, as well as
our own brands of items, like polish, wax,
implements, and many more.
As social media is one of the best methods
of networking with our customers, The Nail
Depot has a Facebook account that we
welcome everyone to join and share their nail
art, tips, and tricks. our twitter handle is @
nail_depot, which we use to send out daily
tweets, letting all our followers know of any
new and exciting products, as well as special
deals available. Blogging is yet another medium
that we at The Nail Depot use to connect with
customers. Weekly Blog updates are available
on our website www.naildepot.ca, and we love
to read our customer’s and reader’s comments
and suggestions.
2013 is a year of big changes at The Nail
Depot, and we all want to thank our existing
customers and welcome all of the new ones to
our family! $
Welcome toThe Nail Depot
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UV
Suite 300, 6 Roslyn Road, Winnipeg, Manitoba, Canada R3L 0G5Toll Free:1.866.831.4744 | Toll Free Fax: 1.866.711.5282
www.delcommunications.com
We offer outstanding personal service and quality in the areas of:CREATIVE DESIGN | ADVERTISING SALES
TRADE PUBLICATIONS | QUALIFIED SALES & EDITORIAL TEAM
DEL Communications Inc. and you, THE KEY TO SUCCESS.
DELCommunications Inc.
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Index to AdvertisersAesthetic Products Canada Inc. ............................................................................................................................................ oBC
Apprenticeship Advanced education & Training .................................................................................................................. 15
evelyn’s Wigs .....................................................................................................................................................................................5
MC College Group .......................................................................................................................................................................IFC
Salon Centre .................................................................................................................................................................................... 23
Schwarzkopf Professional ................................................................................................................................................. 30 & 31
Schwarzkopf Professional Canada ................................................................................................................................... 10 & 11
Sharpening By The Hand of Gord ................................................................................................................................................7
The Nail Depot ............................................................................................................................................................................... 35
The Salon Professional Academy (TSPA) .............................................................................................................................. 25
Winnipeg Technical College ........................................................................................................................................................ 17
CLIPPINGSThe Official PublicaTiOn Of The ManiTOba hairsTylisTs’ assOciaTiOn
To advertise in the next issue of
Contact Michelle RaikeT: 204-663-3923 or TF: 1.866.838.3029
Need A beauty BreaK?
For more hair-raising features, as well as to viewthe magazine online, visit us at
clippingsmagazine.com.
Also, make sure you check out
manitobahairstylists.comfor MHA news and information.
Manitoba Hairstylists’ Association
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204-783-9996 | 1-800-565-8892e-mail: horstmakus@aestheticproductscanada.cawww.aestheticproductscanada.ca