Сталі зміни в поведінці, бізнесі та соціальній взаємодії
Nov 22, 2014
Сталі змінив поведінці, бізнесі та соціальній взаємодії
GREENCUBATOR!WEARE
platform for
We focus on energy innovations that are good for environment and good for society
Listed among the TOP10 social initiatives-2013 by «Ukrainska Pravda» and «The Insider»
connecting energy talents promoting sustainable innovations
Start-ups Community
Media
EnergyCamps
Education
Our recent event
Bridging global and Ukrainian green communitiesWe are connecting Ukrainian green community with global cleantech leaders and arranged visits of:
Participate in our events or join Greencubator volunteers community! Find greencubator at major social networks and subscribe to our e-mail list to stay in touch!
We are open to cooperation with incubators and accelerators, businesses and startups, educational institutions and nonprofits. Join Greencubator in our efforts to ignite energy talents and promote sustainable innovations!
Spread the word! Enjoying the information - share it with friends!If you know cool energy innovators - connect us with them!
Save the trees and skip printing this booklet! It’s digitally beautiful!
[email protected] www.greencubator.info+380 44 3741717+380 67 4492876
Blake BurrisCleanweb
Urs RiggenbachSolarFire
Zachary ShahanCleanTechnica
Upcoming
Partner
expertisefunds resources & equipment technologies
Contribute to green tech creativity with: Support
Connect
Greencubator TeslaCamp- open-air off-grip solar-powered energy innovations festival and
hackathon
Smart Energy Hackathon - hacking for smarter cities and energy
innovations
network of over 3 000 renewable energy and sustainability pro's and enthusiasts
Advising leading business media on green economy and producing 6 “Green Issues” of InvestGazeta, Delo, Delovaya Stolitsa
developing academic energy-culture and community of green-minded educators7 Energy Efficient Universities Conferences
innovative format of open-air, off-grid, renewables-powered energy forums
developing green entrepreneurship eco-system through networking, hackathons and mentoring
Greencubator TeslaCamp - open-air off-grip solar-poweredenergy innovations festival and hackathon
Sustainable Media School - for journalists and bloggers. Educating media about sustainable energy choices and economic models
Green University Conference - international conference aiming to inspire, motivate and empower green campus movement in Ukraine
Energy Innovations Roadshow - Kyiv-Kharkiv-Dnipropetrovsk-Donetsk-Odessa-Lviv-Ivano-Frankivsk
August 29-31, 2014 September October November
What we do?2 Ukrainian green startups presented themselves at CeBIT as a result of Greencubator - CODE_n cooperation
Media coverage
Impact: energy innovators! TeslaCamp invites you to join energy innovations fun
3 TeslaCamp 3 teams become finalists of RockStart Accelerator Smart Energy program (out of 120 contestants)
œš‘“›⁸best energy startup’”⁹ at IBM Mentors Kay, winner at hack4good
now resident in RockStart Accelerator
Focus areas
social innovations entrepreneurship education media
Behavioral changes for energy efficiency and waste minimization
Sustainable Media School for journalists and bloggers
Local economies development
Energy Efficient Universities
Incubators development
Lectures of leaders in green entrepreneurship
Communities empowerment
Energyinnovations hackathon Curricula
development
International cooperation
Joint media projects
Green content: video and text
for syndication by Ukrainian media
«Спалювати нафту - все одно що палити
асигнації»
Дмитро Менделеєв
Енергія
Транспорт
Вода
Будівлі
Їжа
This is how our building look in thermal cameras
Extraction Generation Distribution Consumption
Aren’t you forgetting something?
Агітплакати
An average energy efficiency promo for consumers
Why nobody gives a damn?
Aliens, predators, oligarchs?Who’s guilty?
Geometry vs. physics!
No financial returns!
People hate saving energy but they love saving money
They are actually saving … brain energy
Have you ever tried quitting smoking?
Brain
is the center of energy efficiency ecosystem
Energy Policy 2.0• Consumer-driven
• Consumer-driving
• Consumer-engaging
• Interactive
People can be a powerful change agent
Hippies as drivers of energy revolution
They revolted against huge utilities
Advertising is not enough
Behavioral design rules!
If you are not shaping the behavior…
you are not shaping the market*! (actually, you are missing it)
* If you got this presentation through Facebook, Mark Zuckerberg did a nice job shaping your behavior :)
Energy Policy 2.0
People are
WatchdogsAdvocates Investors
Investors? What investors?
Our people are poor, lazy and apathetic!*
*a major stereotype
An average car20 years passed
An average heating control20 years passed
Yes, it’s fortochka, baby!
There are some advantagesof ancient technologies
But some things have to gogo away, go south, live in our memories
People love being cool even more than saving money!
Add feedback loopfinancial! People love saving money!
Build smart networksI even dare to say «Smart Grid»
«This Internet thingy is highly insecure and
easily hackable»
Smart ads! This works!
Yes, energy is warfare too
Financial toolsMoney fuel the change
Consumprion-based invoicing
Credits & interest rates coverage
Funding energy-audits and renovation
Things to stopWorst enemies are well-knows
Punishing energy-efficiency
Sticking to inefficiencies
Feeding monopolies
Behavioral toolsthere are things to stop and things to launch
Key tools
Peer pressureGamification Engagement
People powerEnabling collaboration and upstream generation
Empowering communities
Enabling small-scale generation
Grid access to new players
Energy innovationsWorst enemies are well-knows
Energy apps
Consumer networks IT for energy
Energy sector capitalizationMarket cap of sector is better then losses of NaftoGaz
New business
ideas
Capitalization growth for energy sector
Investments attraction
Тенденції споживання
• Un-owning
• dematerialization
• collaborative consumption
• peer-to-peer economy
Перфоратор і дірка
Zilok
AirBnB
ZaipCar
CarZapp
Herz
4-13 авто мінус з доріг
Міські інновації
Carpooling
City bike
Philips
Кава - Шіітаке
Cradle 2 Cradle
Unconsumption
Patagonia
Converting peer pressure into savings
Recyble Bank
Monetizing sustainable behavior
Mosaic: Crowd-investing solar energy