FRAMING ACTION REQUESTS IN CLIMATE CHANGE ADVOCACY EMAIL COMMUNICATIONS TAKE ACTION NOW DR. LUIS E. HESTRES [email protected] • luishestres.com • @luishestres
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
FRAMING ACTION REQUESTS IN CLIMATE CHANGE ADVOCACY EMAIL COMMUNICATIONS
TAKE ACTION NOW
DR. LUIS E. [email protected] • luishestres.com •
@luishestres
INTERNET-MEDIATED ADVOCACY ORGANIZATIONS
DR. LUIS E. [email protected] • luishestres.com •
@luishestres
LEGACY ENVIRONMENTAL ORGANIZATIONS
INTERNET-MEDIATED CLIMATE
ORGANIZATIONS
DR. LUIS E. [email protected] • luishestres.com •
@luishestres
• RESEARCH QUESTIONS:
• Use of motivational
framing
• Types of actions
requested
• Donations requests
*data set courtesy of David Karpf
*
CONTENT ANALYSIS
DR. LUIS E. [email protected] • luishestres.com •
@luishestres
• N = 538
• 3 coders for ICR
• Motivational framing
• protection/prevention
• accountability
• movement/org. support
• Action repertoires *data set courtesy of David Karpf
*
CONTENT ANALYSIS
DR. LUIS E. [email protected] • luishestres.com •
@luishestres
CONTENT ANALYSIS
Notes: * χ2 (1, N = 538) = 42.821, p < .001; ** χ2 (1, N = 538) = 48.713, p < .001; *** χ2 (1, N = 538) = 4.199, p < .05.
DR. LUIS E. [email protected] • luishestres.com •
@luishestres
CONTENT ANALYSIS
Note: χ2 (1, N = 538) = 86.162, p < .001.
DR. LUIS E. [email protected] • luishestres.com •
@luishestres
CONTENT ANALYSIS
Note. χ2 (8, N = 538) = 180.497, p < .001.
DR. LUIS E. [email protected] • luishestres.com •
@luishestres
FUTURE RESEARCH
• Pan-issue & single issue Internet-mediated orgs.
• Polarization & different types of advocacy orgs.
• Multiple online channels (websites, social media, apps)
• Compare multiple issues & across ideological divide DR. LUIS E. HESTRES
[email protected] • luishestres.com • @luishestres
Related Documents
