ClientReferenceDeck_SCS_Bluemix_External_Slides_6.5

IBM Bluemix

Keys to Success: Client Reference Deck

June 5, 2015

Software and Cloud Solutions

AnswerHub – Simplifies operations, speeds deployment

and attracts new customers with IBM Bluemix platform

―Our question and answer foundation and business

model fit nicely into the IBM Watson constructs, a

solution available within the Bluemix family.‖—Matthew Schmidt, president and chief technology officer

Computer ServicesIBM Software

Solution components• Cloudant™

• IBM® Bluemix™

• IBM Watson™

• Liberty for Java

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The transformation: AnswerHub sought a comprehensive

understanding the capabilities of leading edge, platform-as-a-service

environments and tools to continue to build its knowledge base business.

When it worked with the IBM Bluemix platform, the company found

cognitive computing and operations efficiencies that reduced expenses

and enabled the development of sophisticated service offerings.

Reduces resources neededusing a single dashboard to monitor

and manage its infrastructure

decreasing costs

Expands knowledge basebusiness with in-depth, hands-on IBM

Bluemix™ platform development and

operations experience

Adds cognitive computingcapabilities through the integration of

IBM® Watson™ application

programming interfaces (API)

aPersona – Cuts development time exponentially with

cloud-based IBM Bluemix platform capabilities

―[With Bluemix,] I don‘t have to worry about

infrastructure. We can spin up a server in 30 seconds.‖

—Kelly Sparks, president and chief executive

officer (CEO), aPersona

Professional ServicesIBM Software

Solution component• IBM® Bluemix™

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The transformation: To build and deliver its customized adaptive multi-

factor & 2-factor security applications, aPersona completed multiple time-

consuming setup processes. Using the open source, cloud-based IBM

Bluemix platform, aPersona simply clicks to select and install applications

it needs to speed development, deployment and delivery times.

Increases focus on codewithout the requirements for

time-consuming infrastructure setup

Broadens sales channels as aPersona’s application is included

in the global IBM Bluemix Catalog

From hours to 30 secondsto deploy servers for application

development and deployment

Smarter Commerce

Bernhardt Furniture Co., Inc. uses a virtual showroom app to

streamline ordering, improve sales and transform strategic planning

Facilitates real-timepricing and product availability

statuses and demand information

for product releases

Eliminates wasteby eradicating paper-based

product information and onerous

manual ordering methods

Increases salesand improves customer and

sales team satisfaction with

simplified procedures for taking

and processing orders

Solution components

• IBM® Cloudant® Dedicated Cluster

• IBM Bluemix™

• IBM jStart® Emerging Technologies

Business challenge: Bernhardt Furniture Co., Inc., a furniture manufacturer in

the United States, is a prominent exhibitor at High Point Market, one of the

world’s largest furniture industry trade shows. The company desperately needed

a solution to streamline its presentation, sales and ordering processes.

The smarter solution: Bernhardt developed a mobile virtual showroom app for

Apple iPad devices, providing sellers with quick access to the most up-to-date

product information and eliminating error-prone and time-consumin­g

paper-based processes. Sales representatives can now demonstrate product

views, including materials, fabrics, colors and finishes. And with just a touch of

the screen, they can display products in-situ in various virtual showroom

configurations. The mobile app can also rapidly publish pricing or inventory

changes, freeing personnel to perform more value-added tasks.

―The reaction from the team has just been phenomenal. They are beyond excited

that they don‘t have to lug all these binders around, that they have everything in

one simple, easy-to-use tool.‖

—Heather Eidenmiller, director of brand development

BP3 – helps customers accelerate innovation with IBM

Bluemix, SoftLayer

―IBM has really covered the bases for our customers

depending on their preferences.‖—Scott Francis, Founder & CTO, BP3

Computer ServicesIBM Cloud

Solution components• IBM® Bluemix™

• SoftLayer®

• IBM Cloud Marketplace

The transformation: Many businesses have been moving aggressively to

the cloud in the past few years, but the business process management

(BPM) space presents hurdles for moving to cloud, such as firewalls and

regulatory constraints. In order to better serve clients who want a flexible

approach to cloud, BP3 teamed with IBM Bluemix and SoftLayer to deliver

a combination of on and off premise servers and infrastructure.

60% company growthin past year, including access to new

clients through IBM partnership

Better customer experienceaccommodating varying cloud needs

and regulatory constraints

Increased flexibilitywith a hybrid approach including off-

premise server and infrastructure

options available for clients

BYTE – The IBM Bluemix environment delivers scalable,

cost-effective DevOps capabilities

―I don‘t have to be super technical… .This platform

allows us to do real-time innovation.‖—Mike Little, chief executive officer, BYTE

Media and EntertainmentIBM Software

Solution components• IBM® Bluemix™

• IBM SmartCloud®

• IBM Mobile Quality Assurance

The transformation: The robust framework, runtime and services tools

available through the IBM Bluemix environment help BYTE developers

quickly modify the company’s app when needed, as well as prototype and

test new solutions and manage restaurant-specific data-reporting tools.

Speeds time to marketwith cloud-based infrastructure and

services capabilities

Reduces capital expenseusing a plethora of readily available

applications and services

Decreases complexitywith a scalable, plug-and-play

DevOps environment

Chaotic Moon – uses IBM Bluemix to deliver technology of

consequence

―Once my team started playing with Bluemix, they

actually felt really comfortable with it as a toolset. It fit

really, really well with the way they're used to

developing, which was the number one most important

thing for me.‖—Marc Boudria, Lead Solutions Engineer, Chaotic Moon

Studios

Computer ServicesIBM Software

Solution components• IBM® Bluemix™

The transformation: In order to deliver top-notch mobile software

development to clients with all types of needs, Chaotic Moon needed a

powerful platform. With IBM Bluemix, Chaotic Moon can develop solutions

for clients in an intuitive way, very quickly, while reducing the amount of

labor required to perform tasks and complete projects.

Reduced labor with only small teams required to

complete complicated tasks and

projects

Intuitive developmentallowing team to become quickly

comfortable with the tools available

20% better data connectionby using Bluemix to tackle complex

strategy project for automotive parts

manufacturer

DataSkill, Inc. – Reduces time to market with IBM Bluemix

cloud platform

[With the IBM Bluemix platform] we can spend more

time on what is of value to the customer.—Nigel Hook, chief executive officer and founder

Professional ServicesIBM Software

Solution components • IBM® Bluemix™

• IBM jStart® Beacon

• IBM WebSphere® Cast Iron®

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The transformation: DataSkill, Inc. continually seeks new technology to

advance customer solutions. Using the IBM® Bluemix™ platform, the

company gained the scalability of a cloud-based infrastructure and a

sophisticated IBM, third-party, open source toolset to speed solution

POCs, development and deployment.

30% greater efficiency in software engineering productivity

Speeds sales cyclesby swiftly and efficiently delivering

new concepts to customers

75% reduction in proofs-of-concept (POCs)

development and delivery time

© 2014 IBM Corporation9

IBM Cloud: Think it. Build it. Tap into it.

“By integrating with Bluemix

and SoftLayer, we can cut

development times

significantly.”

—Robin Hrassnigg, founder and

managing director

30% cost reduction with

cloud-based infrastructure

that drives down operating

expenses

Accelerates development

with flexible, high-

performance

IBM® Bluemix™ and

SoftLayer® technologies

Improves agility with usage-

based, easy-to-provision

infrastructure for quickly

scaling up or down as

needed

Cloud in Action: DIABETIZER Ltd. & Co. KG

Founded in 2012, IBM Business

Partner DIABETIZER focuses on

making life easier for diabetics by

offering tools that help patients track

vital health details.

SoftLayer | Europe IOT | Industry– Computer Services | Approved for External Use | Stage – Reference

To help diabetes patients better

manage their treatment, Diabetizer

Ltd. and Co. KG wanted to help them

more easily share accurate, up-to-

date medical information with

physicians.

Client:

Need:

In Collaboration With:

Benefits:Solution:

Working with an IBM Innovation

Center, Diabetizer created a

mobile app, supported by IBM®

Bluemix and SoftLayer®

technologies, that captures and

aggregates data directly from

other medical devices and health

tools.

Germany-based computer services firm launches a new application

for diabetic patients with IBM Bluemix and SoftLayer technologies

CRDB Link CSDB Link

eyeQ – Accelerates development and delivery with open

source, cloud-based IBM Bluemix platform

―[With the Bluemix platform], the hours previously

spent on IT support are focused on the development

of our product.‖ —Michael Garel, chief executive officer, eyeQ

RetailIBM Software

Solution component• IBM® Bluemix™

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The transformation: eyeQ needed a cloud-platform that reduced IT

infrastructure management time. The easy-to-deploy, cloud-based IBM

Bluemix platform eliminated infrastructure maintenance and transformed

eyeQ’s solution design capabilities. Using the platform’s plethora of IBM,

open source and third-party tools, developers quickly respond to client

needs for the growing business.

Reduces time to marketbecause developers focus on coding

instead of infrastructure maintenance

Promotes rapid growthand gives the small IT team flexibility

to adapt to new client deliverables

Speeds developmentwith a resource-rich IBM® Bluemix™

catalog of apps, application

programming interfaces (APIs) and

software development kits (SDKs)

IBM CIO Office – Designs and delivers higher quality code faster and

at lower cost with the IBM MobileFirst platform and IBM Bluemix

―It‘s far easier for an enterprise developer to create an

enterprise-grade application if the right components,

design patterns and code examples are there.‖ —Bill

Bodin, chief technology officer for mobile, IBM

Computer ServicesIBM Systems

The transformation: Faced with set deployment windows that occurred

four times a year on average, the IBM CIO Office wanted to institute a

more agile application framework that would better support mobile

devices and enable day-to-day code updates. Now CIO Office developers

can access a library or existing code patterns to quickly create derivative

applications that readily comply with corporate guidelines.

Cuts deployment timelinesdelivering new systems and correcting

known issues more quickly

Streamlines developmentincreasing the efficiency of design

staff and reining in overall costs

~90% fewer code errorsfor mobile-enabled applications,

according to current estimates

Solution componentsSoftware

• IBM® Bluemix™

• IBM Mobile Quality Assurance

• IBM MobileFirst™

• IBM Rational Team Concert™

• IBM Rational® Test Workbench

• IBM UrbanCode™ Deploy

IBM Service Engage - IBM Bluemix platform and Cloudant

service advance IBM DevOps practices

―This allows our product teams to focus their energy

using a single, high-quality hosted infrastructure.‖ —Bill Higgins, senior technical staff member, IBM Software

Group

Computer Services

The transformation: To deliver a new service offering in five months, Bill

Higgins, an IBM senior technical staff member for IBM Software Group,

sought a powerful, flexible platform that would result in ―world-class

DevOps practices needed to win in the marketplace.‖ An IBM Software

Group delivery team used the scalable, cloud-based IBM® Bluemix™

platform and its vast toolset plus the Cloudant™ database as a service

(DBaaS) to speed development, testing and deployment time

72% less laborneeded to complete the project,

allowing employees to focus on other

tasks

Zero to launch in 5 monthsteam successfully launched the

Service Engage application project

that started with zero lines of code

Delivering 67% fasterIBM Service Engage solution

development time

Solution componentsSoftware

• IBM® Bluemix™

• IBM Cloudant™

• IBM DevOps for Bluemix

IBM Cloud

Innovation Bound – Discovers cost-effective enterprise-

grade DevOps capabilities with IBM Bluemix platform

―With the Bluemix platform we get enterprise-grade

hardware services plus a pool of additional tools.‖—Costa Michailidis, cofounder of Innovation Bound

Professional ServicesSoftware Group

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The transformation: Unplanned system downtime affected Innovation

Bound’s ability to access its valuable databases and operations tools.

With the cloud-based IBM Bluemix platform, the firm gained a highly

reliable, easy-to-use enterprise-grade infrastructure and catalog of tools

to support its current business operations and future growth.

Offers powerful resources to single-handedly manage

infrastructure as well as application

development, testing and deployment.

Positions firm for growth with readily-available application

programming interfaces (APIs) and

software development kits (SDKs).

Improves availabilitywith cloud-based enterprise-grade

service capabilities for entrepreneurs,

small and medium businesses.

Solution componentsSoftware

• IBM® Cloudant®

Services

• IBM Bluemix™

• IBM developerWorks®

InXero – helps resellers succeed with IBM Bluemix

Fine-tuned offeringsthanks to continuous customer

feedback cycle, promoting

customer satisfaction

"If you look at the speed that [Bluemix] can bring to

companies and startups like us, it's really a game-

changer for the ecosystem."—Anand Raj, Founder & CEO, InXero

3 hours vs. 3 monthsto deploy the ―Click to Talk‖ feature

on their sales showcase platform

Accelerated innovationhelps InXero gain a competitive

edge as it brings new ideas to

market quicker than ever before

Computer ServicesIBM Software – Cloud

Solution components

The transformation: The speed of innovation is critical in this social

era. To stay innovative as a company, InXero needed to respond

quickly to customers’ needs. Using the IBM Bluemix cloud platform,

InXero provides a marketing and sales showcase platform for

resellers, value-added resellers, distributors and manufacturers to help

them showcase what they do and sell more with their partners. The

showcase platform offers compelling information to prospects when

they are most engaged.

Software

• IBM® Bluemix™

Jibes - uses IBM Bluemix to speed analytics time-to-

insight by up to 75 percent

30% anticipated increasein revenue

"The customer discovers the value on their own …

Wins will be easier."—Ivo-Paul Tummers, CEO, Jibes

Up to 75% reductionin time to insight

Minimal investmentto test analytics strategies

Computer ServicesIBM Software – Cloud

Solution components

The transformation: Previously, when Jibes sold an analytics

project, it had to deploy software on the client’s premises. Clients balked

at the upfront investment, wanting first to see a proof of concept. Now,

Jibes taps into the cloud-based IBM Bluemix and IBM DataWorks, to build

and test an app with the client, making selling the Jibes solution much

easier.

Software

• IBM® Bluemix™

• IBM DataWorks™

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Kiwi Wearables – Improves motion-sensing technology

development with the IBM Bluemix platform

―Bluemix allowed us to get a basic prototype running in

just a few days versus months.‖—Ali Nawab, chief executive officer, Kiwi Wearables

Computer ServicesIBM Software

Solution components• IBM® Bluemix™

• Cloudant™

• Node.js

• Twilio

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The transformation: ―Kiwi Wearables sought to design and deliver its

motion-sensing technology solutions faster and with expanded

capabilities. With the IBM Bluemix platform’s cloud-based environment

and enhanced capabilities, Kiwi reduced its proof of concept (POC) times

and can now connect large numbers of disparate devices.‖

Offers scalability and choice with IBM, open source and third-party

tools available through the IBM®

Bluemix™ catalog

Saves licensing expenseswith pay-as-you-use applications,

application programming interfaces

and software development kits

75% decreasein proof of concept (POC)

development and release times

King Mongkut’s University of Technology Thonburi –

Prepares students for career success with IBM software

―The decision to participate in the IBM Academic

Initiative became quite an easy one for us to make.‖—Unhawa Ninrutsirikun, lecturer, King Mongkut‘s

University of Technology Thonburi

EducationIBM Academic Initiative

Solution components• IBM® Rational® Application Developer

• IBM Bluemix™

• IBM Worklight®

• IBM DB2®

• IBM System z®

• IBM IT Service Management

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The transformation: King Mongkut’s University of Technology Thonburi

(KMUTT) needed classroom technology that could cover a wide array of

IT services. Through the IBM Academic Initiative program, KMUTT

implemented IBM software in IT classrooms, helping prepare scholars for

workplace success.

Positions scholarsto get good jobs once they graduate

and to succeed in the workplace

Offers certificationsfor IBM technologies, which helps

showcase students’ expertise to

potential employers

Provides 80%of IT students with experience working

with IBM technology during their time

at the university

Mesa Technology–Faster development in the cloud with IBM

Bluemix

Computer services

Solution components• IBM Bluemix™

The transformation: MESA Technology, Inc. sought to help its customers

be more adaptable in the changing development landscape. Toward that

end, it wanted to provision services as if it were providing a cloud-

computing environment, and do so quickly. By implementing the IBM

Bluemix solution, MESA Technology gained a collaborative, cloud-based

platform to rapidly develop, publish and run its products.

Better customer experienceBluemix makes it easy to work with

customers in the production

environment they need

Interactive processMesa can now quickly fine-tune a

prototype on the fly and allow their

customers to track each change or

revert to previous versions

More than 97% time savedby cutting component implementation

from 3 weeks down to 15 minutes

―Bluemix has helped us cut [component

implementation] time down from three weeks down to

15 minutes, which is unbelievable.‖—Bernie Leung, CTO and President, Mesa Technology

IBM Cloud

MIET–Offering first-of-a-kind cloud app development

education in India with IBM Bluemix platform

―With the cloud-based IBM Bluemix platform, we can

provide our students with an unprecedented

opportunity to work with leading edge tools.‖ —Gaurav Agarwal, vice chairman, MIET

.

EducationIBM Software

Solution components• IBM® Bluemix™

• IBM Academic Initiative

• IBM Career Education

• SoftLayer

The transformation: Meerut Institute of Engineering and Technology

(MIET) lacked the resources to teach the principles of cloud computing.

Through its collaboration with the IBM, MIET implemented a private cloud

lab environment, including the IBM Bluemix platform, delivering first-of-a-

kind training capabilities among private technological institutions in India.

Delivers first-of-a-kindcloud education opportunities, among

private technology and engineering

institutes, improving course curricula

Provides hands-on training for faculty and students with the

private IBM Software Lab for Cloud

Computing at MIET

Minimizes costs while providing access to a plethora of

IBM, third-party and open source apps

using a pay-as-you-use pricing model

Nordea Bank – kickstarts a new ecosystem for innovation

with a 48-hour hackathon on IBM Bluemix

―The Bluemix platform served as a great enabler when

running the Nordea Innovation Challenge, it supported

the entire development lifecycle in an easy to

understand way.‖ –Carl Risberg, Head of Architecture & Technology, Nordea

Bank

Financial servicesIBM Software

Solution component• IBM® Bluemix™

• SoftLayer®

• IBM API Management

The transformation: As FinTech start-ups continue to disrupt the

banking value chain with consumer focused digital apps and services,

Nordea knew that it needed to tap into this disruption. With the Innovation

Challenge organized with IBM, they were able to attract Nordic start–ups

and local developers to create brand new banking apps on IBM Bluemix

in just 48 hours.

Dozens of teamsover 140 people from start-ups and

developers in Stockholm and Helsinki

Design focuswith an emphasis on an exceptional

customer banking experience

48 hoursto design, develop, and deploy new

applications on IBM Bluemix

Optibus – Speeds solution development and deployment

with an IBM Bluemix platform and SoftLayer services

―We were very impressed that IBM Bluemix provides

the relevant technology and resources needed.‖ —Eitan Yanovsky, vice president of research and development

Travel and TransportationIBM Software

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The transformation: Optibus strengthened its transportation operations

capabilities and real-time scheduling solution with powerful, scalable

SoftLayer bare metal servers for algorithm development and analyses

and the IBM Bluemix platform as its customer web interface.

66% faster configurationwith the flexibility of the cloud-based

IBM® Bluemix™ platform and the

Bluemix catalog of services

7 – 13% reduction in customer operating costs, yielding

millions in savings for fleet and

municipal bus services

400% increasein buses managed with algorithms

supported by SoftLayer® servers

Solution components• IBM® Bluemix™

• IBM SDK for Node.js

• SoftLayer®

Pay Per Pulse Ltd. – Speeds time to market and fuels

innovation with an IBM Bluemix and SoftLayer solution

―Our time to market is dramatically reduced and

innovation is fueled by having such a rich sandbox of

instantly available middleware to ‗play‘ with.‖—Neil Mulkern, business development director

Energy and UtilitiesIBM Cloud

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The transformation: Pay Per Pulse Ltd. needed a more powerful cloud

infrastructure to deliver its data-intensive file sharing services. With the

flexibility and scalability of SoftLayer® cloud services and the IBM®

Bluemix™ platform, the energy sector software as a service (SaaS)

provider improved productivity and design capabilities for its company

and customers.

90% decrease in keystrokes and significant

improvements in accuracy with single-

sign-on feature

Increased productivityand collaboration with standardized

templates and tools

30% reductionin time to market for new customer

services and solutions

Solution components Services

• IBM® Bluemix™

• SoftLayer®

Simplicité – computer services firm launches an application platform as

a service solution with flexible IBM Bluemix and SoftLayer technology

―SoftLayer is important for our customers who

need to be able to choose exactly the right

infrastructure components.‖ —David Azoulay, cofounder, Simplicité Software

Computer ServicesIBM Cloud

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The transformation: Simplicité needed to keep up with the larger industry

shift toward more agile, easily accessible development environments. By

offering their PaaS solution on IBM® Bluemix™, hosted in shared or

dedicated SoftLayer cloud environments, they are able to reduce

development costs and establish a global presence, while meeting a wider

range of customer needs.

Reduced development cost with SoftLayer hosting infrastructure

available on demand

Global presence to better support the demands of an

international customer base

Increased salesby reducing complexity of integration

and deployment tasks and meeting a

wider range of customer needs

Solution components Services

• IBM® Bluemix™

• SoftLayer®

Synchrony Systems – takes mobile features live in 45

seconds versus 3 months

―The barrier to entry for launching a new application

has been erased; there are no more 6-month project

engagements.‖—Ravi Misra, CIO, Bay Area Rapid Transit

Computer ServicesSoftware

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The transformation: Working with DevOps and Cloud Integration

services and the cloud-based IBM BlueMix platform, Synchrony Systems’

development teams immediately began developing a mobile maintenance

application pilot for Bay Area Rapid Transit.

Reducestime needed to take new features live

from 3 months to 45 seconds.

Improvesclients’ ability to deliver customer

services and improve satisfaction

90% decreasein mobile app development time for

critical client, Bay Area Rapid Transit

Solution componentsSoftware

• IBM® Bluemix™

• IBM DevOps services (including Track &

Plan, Delivery Pipeline)

• IBM Cloud Integration services

Technical University of Denmark – Designs civic improvements

within 48 hours with IBM Bluemix platform

―Integrating the hacking experience with new

technologies and an understanding of infrastructure

and society really brings about new solutions with

big data.‖—Marianne Thellersen, Technical University of Denmark

EducationIBM Cloud

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The transformation: Danish university students sought the chance to

experiment with cloud technology and big data capabilities to develop

solutions to address societal, economic and environmental challenges.

During a two-day Big Data Hackathon event, participants used the IBM®

Bluemix™ platform and the municipality’s data to develop solutions for

Lyngby-Taarbæk.

Proposes creative solutionsthat spare internal resources and avoid

the expense of external consultants

Provides leading technology educational opportunities, offering skills

that can carry over to additional

research projects

Supports municipalitywith solutions and efficiencies based

on new technology and data

Solution components Software

• IBM® Cloudant®

Services

• IBM Academic Initiative

• IBM Bluemix™

• IBM DevOps

ThinkData Works – Open Data-as-a-service available on IBM Bluemix

―Together, these two products [Bluemix and Namara]

create a very powerful environment where developers

can work with high value data in an extremely

digestible format, while at the same time accessing all

the tools and infrastructure they need to bring their

ideas to life.‖—Bryan Smith, Co-Founder and CEO, ThinkData

Computer Services IBM Cloud

The transformation: Cities and their citizens worldwide are discovering

the power of ―Open Data‖—public data available from government and

other sources. ThinkData Works provides a single access point to view,

browse, and interact with all available Open Data, and by making their

service available on IBM Bluemix, thousands of developers will have the

ability to create brand new solutions using Open Data.

The ultimate sandboxBy making Namara.io available on

Bluemix, thousands of developers will

have the ability to leverage IBM tools,

such as Watson Analytics, to build new

apps.

Empowering governmentCities and governments around the

world will be able to analyze problems

and create solutions by leveraging

Namara.io on Bluemix

Making Open Data accessibleThinkData has made it their mission to

provide a single access point to view,

browse, and interact with all available

Open Data

Solution components • IBM Bluemix™

Verdafero – Speeds cost-saving utility analytics solutions

development with the IBM Bluemix platform

―Working with Bluemix and IBM is an ideal opportunity

especially as we start to expand.‖—Alastair Hood, chief executive officer at Verdafero

Energy and UtilitiesIBM Software

Solution component • IBM® Bluemix™

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The transformation: Verdafero recognized that a flexible, cloud-based

solution development would be the key to leading-edge, cost-efficient

solution development and delivery. After entering the IBM Global

Entrepreneur Program, the company transitioned its activities to the

IBM® Bluemix™ platform, gaining the powerful, resource-rich

environment it needed.

Delivers technology expertise that helps speed development and

delivery using new IBM products

and services

Offers no-cost software trials and guidance through the IBM Global

Entrepreneur Program

Provides scalabilityto help adjust systems and

applications to meet client needs