Client Research

Client Research

ABOUT 247.TV• TV Production (Online & TV)

• Cost Effective

• Quality Productions

• Sports & Events

• Good Relationships With Clients

ABOUT 247.TV• Cover Over 24 Live Sports

• Clients Include International Sports Fed, Olympic Sport Body & Local Sporting Authorities

• Commercial Clients include Sky Sports, EuroSport & Premier Sports

• Latest Technology

• 18 Years Experience

OUR IDEA• Promotional video about 247.TV and what they do

• Go to different events to get some GV’s about the company

• Interviews with Adrian (Boss), Mike (Production Manager) & Dan (Editor)

• Interview will be voiceover for most of the video over the GV’s

• Upbeat and ‘Inspirational’

QUESTIONNAIRE

17%

8%

17%42%

17%

Ages10 to 20 21 to 30 31 to 40 41 to 50 61 to 70

QUESTIONNAIRE

33%

8%8%

42%

8%

RegionLondon North East South East West Mids York & Humb

QUESTIONNAIRE

67%

33%

Ever Watched Sport On TV/OnlineYes No

QUESTIONNAIRE

17%

83%

Have You Ever Heard Of 247.TVYes No

QUESTIONNAIRE

58%42%

Do You Use Sites Such As YouTube To Watch LiveStreaming?

Yes No

QUESTIONNAIRE BREAKDOWN• Our research shows that 67% of people surveyed have or do watch sport online or on TV

which is beneficial to us because 247.TV mainly focus on sports programming.

• 83 % of the people surveyed have never heard of 247.TV which is good for us because this promotional video will help build the profile of the company.

• 56% of the people surveyed do use sites such as YouTube to watch live streaming of TV programs which means people are interested in using the internet to watch TV online as it is more interactive.

OUR AIMS?• We aim to produce a 2 minute promotional video which will contain different shots of

sports that 247.tv cover. We will also have an interview with the manager, Adrian Battersby and production manager Mike Roper at the Cardiff arena where they are holding Cardiff devils vs Nottingham panthers.

• We will have Adrian's voice over parts of the clips and also Mikes so that the viewer can stay engaged and not get bored.

• There will be quick cuts in between different clips so its not boring and so it is quick and gets the point across.

BUDGET• Our budget is low as we are only filming 2 interviews.

• The only jobs we will need to pay for is:

Researcher

Director

Producer

Camera Operator

Editor

SUMMARY• 2 Minute promotional video for 247.TV

• Use GV’s from the company

• Only have 2 interviews to film

• Low budget and easier to produce

• Currently editing our offline edit