Ben Turner Task 1-Client Proposal for ICT Digital Video 12/9/12 For my digital video project I have decided to do short video piece on promoting the ICT Suite department for the CAMSFC (Cheadle and Marple Sixth Form College) where it will summarise what is happening within this area and how the staff maintain very good learning standards as well etcetera. The main intention behind the digital video is to promote the Creative-Media BTEC National Diploma Double Award Level 3 course where I will be describing and explaining in detail what is involved with this course subject area and my own experience from doing the course so far. Promotional videos are used to advertise something that is either being sold or supported by a representative of any kind of business whether it would be a learning environment or a shopping centre etcetera. They can be used for publication on the WWW (Worldwide Web), user generated content where other people get to comment on the video, viral marketing is where the video gets exposed to a wider range of people and DVD or CD can be used for broadcasting to members of the public that is relevant towards the target audience. Here are a few examples of how the CAMSFC (Cheadle and Marple Sixth Form College) promote and sell their learning environment: Cheadle & Marple Sixth Form College - YouTube
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Ben Turner Task 1-Client Proposal for ICT Digital Video 12/9/12
For my digital video project I have decided to do short video piece on promoting the ICT
Suite department for the CAMSFC (Cheadle and Marple Sixth Form College) where it will
summarise what is happening within this area and how the staff maintain very good
learning standards as well etcetera.
The main intention behind the digital video is to promote the Creative-Media BTEC National
Diploma Double Award Level 3 course where I will be describing and explaining in detail
what is involved with this course subject area and my own experience from doing the course
so far.
Promotional videos are used to advertise something that is either being sold or supported
by a representative of any kind of business whether it would be a learning environment or a
shopping centre etcetera.
They can be used for publication on the WWW (Worldwide Web), user generated content
where other people get to comment on the video, viral marketing is where the video gets
exposed to a wider range of people and DVD or CD can be used for broadcasting to
members of the public that is relevant towards the target audience.
Here are a few examples of how the CAMSFC (Cheadle and Marple Sixth Form College)
Ben Turner Task 1-Client Proposal for ICT Digital Video 12/9/12
Data Transfer Rate is where files containing information can be transferred between
computer related devices in which this can be sometimes referred to as Throughput. It can
be more often than not be expressed in kilobits or megabits per second. It may also be
expressed as kilobytes or megabytes or KB/sec and KB/sec. Bits are often abbreviated in
lower cases whereas Bytes make use of the upper case of letters. Here are the list of the
kind of data transfer rates below:
1,024 bits = 1 kilobit (Kb)
8 kb = 1 kilobyte (KB)
128 KB = 1 megabit (Mb)
8 mb = 1 megabyte (MB)
1,024 KB = 1 megabyte (MB)
128 MB = 1 gigabit (Gb)
8 gb = 1 gigabyte (GB)
1,024 MB = 1 gigabyte (GB)
The main advantage of Data Transfer Rate is that computers with amplified file transfer
rates and the internet transfer rates are able to instantly distribute files very quickly over
the internet.
The main disadvantage of Data Transfer Rate is that when computers freeze up the process
of distributing the file rates become slower.
Ben Turner Task 1-Client Proposal for ICT Digital Video 12/9/12
File Size can be known as the amount of data that is obtained within the file itself. It can also
be related to how much content is included within a single file for instance, a word
document such as, the analysis of the GAME website is about 6.6 MB due to a combination
text and images being integrated within the document.
The main advantages of file size are that it can be significantly reduced when converted to a
different format. You can easily attach file that are to about 10 MB’s or maybe more when
added files to an email that is been sent to someone else.
The main disadvantages of file size are that some web software applications do not allow
being file sizes to be sent over the internet for example, Hotmail may only allow up to a
maximum of 25 MB’s worth to be sent across towards other recipients.
Ben Turner Task 1-Client Proposal for ICT Digital Video 12/9/12
Media Players are the ones that enables the functionality of digital videos and audio content
where it can include the following:
Flash Player (Is distributed by Macromedia where this is an important piece of
media software kit in order to run any .swf files within a web browser. The name
player defines it already as it plays back the files that have been produced by the
authoring application such as, Adobe Flash Professional CS4 which has recently
been upgraded to CS5. Initially the flash player was used to show 2-dimensional
vector animations but has become well-known for creating rich internet
applications, streaming audio and video)
QuickTime (QuickTime is developed by Apple Inc. where it can be played through many different formats such as, MP3, MPEG and MPEG-4 etc. It can also involve the compatibility of the kind of media types for instance, digital video, media clips, animation, text and music are among the few types of media that is used within this kind of player. It is also available for Mac and Windows operating systems)
Ben Turner Task 1-Client Proposal for ICT Digital Video 12/9/12
Windows Media Player (Is a type of media player software for Windows that is
taken from Microsoft that plays a variety of audio, video and streaming formats
including MP3, WMA, CD audio and MIDI. Starting with Version 6.2 in 1999, the
Windows Media Rights Manager was added for securing copyrighted content)
The main advantage of the media players are that with recent technological developments
for instance, a smartphone device will enable to attract more consumers mainly all the time
with the features involved within the smartphone.
The main disadvantage of media players is that certain players do not have efficient
buffering in other words the computer may not have enough speeds to upload the video.
Ben Turner Task 1-Client Proposal for ICT Digital Video 12/9/12
Digital Rights Management is commonly well-known as, DRM is a system that allows
protection to the utilised for certain media products. DRM systems are normally found
within music files and can be used to limit the number of times a file is distributed from one
media player to another or to confine a period of time in which a file can be played back.
DRM is usually located on the video media. A wide range of different DRM systems exist
today, including Apple's FairPlay and Microsoft's Windows Media DRM 10. It can also
involve the use of DVD within different regions within the globe where you have to follow
certain protocols in order to make the DVD operational within a particular region.
The main advantages of Digital Rights Management are that you have authority over how
you control and edit your own media content without have any other parties involved. You
can identify any accidental or malicious disclosures without it effecting the productivity or
collaboration of your work.
The main disadvantages of Digital Rights Management arethat you consumers of a media
product are very restricted to what content can and cannot be viewed. Having software that
no longer works due to the expiration date of the licenses within media products.