CASE STUDY: Beauty/Self-Help Focused INDUSTRY - Online Media CLIENT GOALS 1. To grow their visitors through targeted, affordable traffic acquisition 2. Discover and reach new, relevant audiences RAD SOLUTION - Distribute publisher’s content to a variety of contextually-aligned influencers to share with their audiences on social media generating DETAILS CPC - $.20 Audiences - Women, 18-54 CLIENT TYPE - Publisher Interests - Beauty, Self-Help, Pop Culture, Parents & Health Content Type - Articles
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CASE STUDY: Beauty/Self-Help Focused
INDUSTRY - Online Media
CLIENT GOALS1. To grow their visitors through targeted, affordable traffic acquisition2. Discover and reach new, relevant audiences
RAD SOLUTION - Distribute publisher’s content to a variety of contextually-aligned influencers to share with their audiences on social media generating
DETAILS CPC - $.20
Audiences - Women, 18-54
CLIENT TYPE - Publisher
Interests - Beauty, Self-Help, Pop Culture, Parents & Health
Content Type - Articles
Client uses RAD INFLUENCER to create evergreen, always-on unique clicks at the exact CPC that they set for each article.
RAD INFLUENCER meets Client’s time-on-site KPI by allowing content to be picked up & distributed by influencers who have relevant feeds & audiences.
RAD INFLUENCER provides:● Continual insights into the top performing categories to
guide future content creation● Top performing influencers to gauge relevant influencers
& audiences● ZINDEX statistics to show the most popular keywords
associated with the people who click on Client’s content
SUMMARY
THE RESULT
Flight Duration Oct 30 - February
Unique Clicks 16,650
Unique Influencers27
Unique FB posts 77
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