Goal The objective of this campaign was to increase brand awareness of different “Nutriless” products (soups, bars, smoothie drinks, coctail shakes) while revealing the special product benefits. Two types of social media influencers were chosen: young women who are highly active in sports and communicate about their everyday nutrition choices; and women who are busy and engaged at work but actively searching for appropriate and comfortable ways to maintain balanced eating habits. Influencers presented the main benefits of “Nutriless” products (reduction and control of weight, smart snacks with high levels of protein, fiber, vitamins and low in calories) in 3 different social media channels. During 2 weeks 32 assets of content were created. Brand Client nutriless orkla care BRAND AWARENESS CONTENT ASSETS CRETAED 32 DURATION 2 weeks TOTAL NUMBER OF FOLLOWERS 239 389 TOTAL ENGAGEMENTS 10 615 ENGAGEMENT RATE 4.43% INSTAGRAM STORIES VIEWS 184 314 CPI (cost per impression) 0.009 Eur RESULTS: 6 influencers Influencer-generated content examples @simonaburbaite Blogger @anzeladamovic Singer @ingrida_martinkenaite Singer