We understand mobility and the people who use it Paul Shiman Vice President Marketing & Strategic Alliances Stratix BtoB Netmarketing Breakfast Event Atlanta, Ga November 6, 2008 E-mail: [email protected] www.stratixcorp.com We understand mobility and the people who use it
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We understand mobility and the people who use it
Paul ShimanVice President Marketing & Strategic AlliancesStratixBtoBNetmarketing Breakfast EventAtlanta, Ga
November 6, 2008
E-mail: [email protected]
We understand mobility and the people who use it
We understand mobility and the people who use it
Enterprise Mobile Solutions Integrator•Software Architecture, Design and
Development•Systems Integration•Asset Management•Technical Support Center
Headquarters - Norcross, GA, includes•Founded in 1983•Employs over 140 associates•Woman owned business (WBENC)•2007 revenues of $106 million•Ranked by Inc500 & Inc5000 last 3 years
Sales Offices•Chicago, Charlotte, Columbus, Dallas,
Detroit, Morristown, NJ, Washington, D.C.
Motorola Awards•Partner of Excellence 2007•Eco-system Partner of the Year 2006•Partner of the Year 2004, 2005
ApplicationSoftware
Mobile Solutions
We understand mobility and the people who use it
• From Trade Shows to interactive video’s
• From static website to Web 2.0• E-Mail intro. to multiple campaigns• Adoption of metrics for marketing• Multiple tactics versus one event
Shift in Marketing Strategy
$ M
illio
ns
$106
We understand mobility and the people who use it
We understand mobility and the people who use it
Create identity for Stratix• Develop a brand across marketing communications
Develop relationship with customers/prospects• Utilize electronic tools to communicate
Industry leadership• Create an awareness of our expertise
We understand mobility and the people who use itWe understand mobility and the people who use it
We understand mobility and the people who use it
• Industry focus• Guest speakers – Motorola• Informational content• Record for playback on-line (website)
Direct Mail
Contacted
Registered
Confirmed
Attended
Viewed Website
2,000 1,750 109 89 13 6
We understand mobility and the people who use it
Goals
• Easy for visitors to navigate• Clear brand and message• Informative and interactive• Customer success stories• Product training• Optimized for organic search• Drive new leads to sales
We understand mobility and the people who use it
Original Site New Site Best PracticeVisitors per month
1,655 3,641 220% increase
Traffic sources Direct Google, Yahoo, LinkedIn
Over 2.45 minutes per visitor, 67% increase
Tracking Limited Extensive Pick your metricLeads Zero 192 prospects New sales $
230,000 Pipeline $ 1.6 million
Recruitment Zero 23 qualified resumes
1 potential hire (Save HR fee)
PR Zero Financial Times, Inc5000, ABC
Excellent exposure
We understand mobility and the people who use it
Video Podcasts
Training
Product Brochures
Case Studies
# of visitors
620 497 86 405 174
• Customer Success Stories - Video
• Lessons Learned - Podcast• Product & Training Videos
We understand mobility and the people who use it
• E-brochures• E-mail, interactive magazine format, embedded links,
moving graphics, video, tracking• Visual Messages – Visbytes
• Virtual e-mail message and content
We understand mobility and the people who use it
“Success is built upon your collaboration internally and externally, together you and your partners can
succeed!”
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