Clever Monitor – Global presentation

IT’S BETTER TO BE CLEVER

“THIS IS NOT WHAT A POTENTIAL CLIENT LOOKS LIKE”

ARE RECEIVED DAILY BY AN AVERAGE USER,

INCLUDING JUNK MAIL

27EMAIL OFFERS

7%

93%

RELEVANT MAIL THAT INTERESTS THEM

JUNK MAIL ORNON-RELEVANT MAIL

WHAT HAPPENS WITH THE 93%?1. Users mark junk mail as SPAM and these subscribers are au-tomatically unsubscribed from email subscriptions loss of cli-ents.

2. Users immediately delete, non-relevant mail, or give it less than 10 sec. unnecessary costs for reaching out to a client who doesn‘t read the message or immediately delete it.

WHAT CAN IT LOOK LIKE?If a client receives an offer that interests them, there is a 6× higher probability of a higher CTR an increase in website traffic, offer views, better condi-tions for conversion.

CLEVERMONITOR MISSIONCleverMonitor delivers electronic messages

directly into your clients’ mailboxes.

Less non-relevant commercial mail, more free time

BENEFITS FOR THE CLIENT (MESSAGE RECIPIENT)BENEFITS

FOR YOUR COMPANY

getting to know the

client

deep analysis of their data

segmentation process automation

intelligent content

distribution

greater customer

loyalty

HOW TO BE CLEVER

Sending a message

Delivery

Getting to know the

client thanks to behavioral

data

Data analysis

Segmentation

Greater efficiency thanks to

better reach

Lower costs

Lower SCT (share of costs

in turnover)

WHAT IT USUALLY LOOKS LIKE Client using traditional solutions

• Sends its offers to all subscribers without differentiation.

• Lesser rate of CTR and open-rate (CTR 0.68% in average, open-rate 4.22%)

• High client mortality rate (unsubscribing/reporting e-mails as SPAM).

• Doesn’t use responsive templates (mobile device owners get the short end of the stick, even though they form a majority of first views).

• Doesn’t address client data purity penalization by recipient mail servers time of message distribution prolonged to tens of hours (!) (usually up to 36 hours, depending on the server).

• An average cost of messaging one client is USD 0.0076 incl. VAT.

• Segments clients according to their needs, origin and interests.

• Sends offers only to relevant clients saves costs increases the level of open-rate/CTR higher conversion rate.

• An average open-rate is 27,97%, CTR 3,94%

• Uses responsive templates, because it knows that 57% of clients primarily read emails on a mobile device.

• Addresses client data purity and has a provider (us) who actively communicates with recipient servers for fast data distribution in tens of minutes.

• Uses automated tasks for usual activities saves its time and money/people.

• Plans campaigns.

• An average cost of messaging one client is USD 0.0048 incl. VAT.

CLEVER CLIENT

SCT 1.22% MEANS THAT FOR A USD 100 TURNOVER YOU MUST INVEST USD 1.22

SCT (SHARE OF COSTS IN THE TURNOVER)

A TABLE COMPARING A TRADITIONAL CLIENT AND CLEVER CLIENT USING A FINANCIAL INDICATOR SCT ON A MODEL EXAMPLE OF AN AVERAGE CLIENT.

TRADITIONAL CLIENT CLEVER CLIENT

NUMBER OF SUBSCRIBERS 25.000 25.000

MONEY SPENT (USD) 10 10

PRICE PER E-MAIL (USD) 0.0076 0.0048

CONVERSION (CTR DERIVATION) 170 985

SCT (%) 11.18 1.22

WHY TO BE “CLEVER”3 CLEVER REASONS THAT WILL GIVE YOU AN ADVANTAGE

SOMETIMES LESS IS MORE – WE CAN SAFELY IDENTIFY FULL MAILBOXES OR NON-EXISTENT

ADDRESSES

THIS WILLSAVE YOUR

MONEY AND MAKE YOUR COMMUNI-

CATION MORE EFFECTIVE

1WE DON’T KNOW THE

WORD SPAM – NONE OF THE E-MAILS WE

SEND END UP IN THE SPAM

FOLDER!

WE GUARANTEE

THIS! ALL YOU NEED TO DO IS

TO FOLLOW THE RULES

2A GREAT

PRODUCT FOR LITTLE MONEY

– WE ARE 15% CHEAPER

THAN OUR COMPETITION

MOREOVER,WE WILL ADJUST THE FINANCING

TO FIT YOUR NEEDS

3

THE MISSION OF CLEVERMONITOR: TO TEACH PEOPLE HOW TO COMMUNICATE PROPERLYTO CREATE A SUCCESSFUL CAMPAIGN – CLEVERMONITOR IS SIMPLE AND TOTALLY INTUITIVE. ANYONE CAN CREATE A SUCCESSFUL CAMPAIGN IN A MOMENT. • WE KEEP IMPROVING OUR DRAG AND DROP

EDITOR, WHICH IS COMPLETELY OPTIMIZED FOR IOS AND ANDROID.

TO DELIVER A MESSAGE TO YOUR CLIENTS – WE KNOW FOR SURE IF YOUR MESSAGE GOT WHERE IT SHOULD IN A FORM YOU WANTED.

WE ANALYZE – ANALYTICS IS FUN! THE CLEVERMONITOR TOOLS WILL HELP YOU GET TO KNOW YOUR CLIENTS PERFECTLY. • WE START TO ANALYZE A CAMPAIGN WHILE IT’S STILL

ONGOING AND YOU CAN MODIFY IT IN REAL TIME.

• TABLES, DATA, FIGURES, GRAPHS, PREDICTION -THAT’S WHAT WE’RE GOOD AT. AND THANKS TO OUR USER-FRIENDLY SUMMARIES, SO WILL YOU.

• WE’LL TELL YOU WHETHER YOUR CAMPAIGN WAS EFFECTIVE. IF THERE ARE ANY WEAK SPOTS, WE’LL POINT THEM OUT TO YOU.

WE OPTIMIZE - AN EXCELLENT BIG DATA ANALYSIS OF COLLECTED DATA LEADS TO BETTER OPTIMIZATION.• WE INCREASE THE NUMBER OF CONVERSIONS AND

LOWER COSTS

WHAT CAN WE HELP YOU ACHIEVE?BEING CLEVER

TO OFFER THE CLIENTS WHAT THEY WANT AND TO KNOW WHEN THEY WANT IT IS THE BASIS FOR SUCCESSFUL DIRECT MARKETING.

AND THAT’S WHAT CLEVERMONITOR IS FOR.

WHERE CAN YOU BE CLEVER?

DESKTOP

TABLET

MOBILE

SIZE DOESN’T MATTER

OUR SOLUTION IS ALSO SUITABLE FOR SMALL CLIENTS. IT IS

FOR EVERYONE!

WE’RE HERE FOR ALL SIZES OF BUSINESSES

CLEVERMONITOR IS A TOOL FOR

EVERYONE WHO IS SERIOUS ABOUT

MARKETING

CLEVERMONITOR IS AVAILABLE ALSO IN FREEMIUM VERSION – A TRIAL WITHOUT

RISKS.

WE HAVE OUR OWN API AND CAN CONNECT

CLEVERMONITOR TO YOUR SYSTEMS.

CLEVERMONITOR CAN BE TAILORED TO EVERYONE’S NEEDS.

1 300 000 000MORE THAN 1.3 BILLION E-MAILS EVERY MONTH

ARE DELIVERED USING OUR TOOLS

OTHERS WHO WENT “CLEVER”

JOIN THE CLEVER CLUB TODAY

AND MANY OTHERS

“WE DON’T SEND E-MAILS,WE DELIVER THEM.”

EMILY SENDERS, YOUR PERSONAL MAIL CARRIER

[email protected]

www.clevermonitor.com

BE CLEVER TOO!