Clever canvassing for Estate Agents

Welcome to

for Estate AgentsCLEVER CANVASSING

Tricks and tips to help you Get maximum response Generate tons of new valuations Raise brand awareness

...and smash the competition!

Sam AshdownBossy northernerRuns HomeTruthsHelps estate agents Get every valuation Win every instruction Sell every property…and be generally brilliant.

Find me

atWinEveryInstructi

on

@TheHomeTruths

TheHomeTruths

the BEST ideas from the

BEST agents

all over the WORLD!

CLEVER CANVASSING

What is it? Benefits Market Message Medium Making it work Next steps

What is it?

canvassing/leafleting

unnamed

target street/area

every property

does canvassing work?

Yes!

The benefits

top of mind

in hand

inexpensive

predictable results

micro-targeted

market

mediummessage

Market

recipient

data

data

customer persona

….they are mostly women

Remember - You are

mostly men…

Message

WiiFm?

helpful and useful

call to action

use emotion

pre-sell the instruction

pre-sell the instruction

Medium

format

This is how we try to attract vendors

design

(To be avoided)

frequency

Making it work

themes

Landing pagePrint ad

Email

Canvassing

Facebook page

Facebook ad

Blog TwitterTwitter

promotion

Pinterest

Events

LinkedIn

LinkedIn ads

supporting content

Next steps

plan

test

measure

refine and repeat

Last few thoughts…

“It’s not about impressing people. It’s not about

getting the next job. It’s about contributing

something.” Benjamin Zander

“The best way to predict the future is to

create it.”

Peter Drucker

Looking different is just as important as being different

Don’t take yourself too seriously

Be bold

Don’t be crap

Be humble

Be courageous

“Soon is not as good as now”

Seth Godin

Summary What is canvassing? Benefits Market Message Medium Making it work Next steps “Soon is not as good as

now”

CLEVER CANVASSING

But……

If you liked this webinar

…….you’ll LOVE this

Four Weeks of Training

12 brilliant ideas

100+ examples

Watch when you want

Watch as many times as you like

Use for team training

A Year of

Canvassing Ideas!

How to avoid the recycling bin

You’ll discover

How to make sure your mailing gets

opened

You’ll discover

How to create a mailer that is

shared

You’ll discover

How to add fun to your marketing

You’ll discover

How to create something so

useful it will be kept for months

(or years)

You’ll discover

How to make sure your mailings are

the very best in the industry

You’ll discover

Only £97!

So how much is it??

100% money back guarantee

That’s only £8 a month

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Or go to bit.ly/clevercanvassing

Click the link

Thank you SO MUCH for your attention!

please stay in touch

Tel: 015242 72181Email: [email protected]: @thehometruthsWeb: www.samashdown.co.uk

Sam