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This map displays the DRILLDOWN market of District 3 within the city of Cleveland. The study encompassed the entire city, approximately 77 square miles. To better understand each specific area of the study neighborhood as well as the market as a whole, sub-groups of the study area emerge as micro-markets defined based on similar patterns of household size, income, ethnicity, home values, and delineated by geographical boundaries. Social Compact segments a study area into these micro-markets and, in Cleveland, the market was divided into six districts. Each district is further subdivided by statistical planning areas (or SPAs) as defined by the city of Cleveland. District 3 is approximately 13 square miles and contains the SPAs of Central, Downtown, Goodrich-Kirtland Park, Industrial Valley/Duck Island, North Broadway, and South Broadway.
The DRILLDOWN shows 21,723 households within District 3, 3.2% more households than Census 2000 and 7.7% more than commercial Census Trend Projection 2003. The DRILLDOWN found a 3.2% decline in households from Census 1990[1]. Census 2000 counted a 6.2% decline in households over Census 1990, double the decline determined by the DRILLDOWN. While both the DRILLDOWN and Census 2000 found the market to be decreasing in size, the DRILLDOWN did find a larger market than Census 2000, an important point because commercial census trend projections will continue to assume negative change until the findings from the next decennial census are released.
[1] Note: In order to achieve a baseline for evaluation, DRILLDOWN, Census 2000, and Census Trend Projection 2003 variables are compared to Census 1990 numbers. This allows a common, if imperfect, denominator between the three data sets for analysis.
This map shows the household density of District 3. As the map indicates, there are pockets of significant density in Central, Downtown, and South Broadway. North Broadway and South Broadway, though, are the SPAs home to the greatest overall density with 3.7 households per acre.
The DRILLDOWN shows 57,146 people living within District 3, 5.8% greater population than Census 2000 and 10.3% larger than commercial Census Trend Projection 2003. Similarly, the DRILLDOWN found 7.2% higher population than Census 1990 whereas Census 2000 counted just a 1.3% rise in population over Census 1990[1].
[1] Note: In order to achieve a baseline for evaluation, DRILLDOWN, Census 2000, and Census Trend Projection 2003 variables are compared to Census 1990 numbers. This allows a common, if imperfect, denominator between the three data sets for analysis.
It is important to examine the population density in a market. As the map indicates, there is a section of South Broadway that is significantly denser than the rest of the market. North Broadway and South Broadway are home to the greatest overall density with 9.7 persons per acre. A concentration of population, and thus that population’s spending power, is a concentration of market potential.
Compared to Census 2000 and Census Trend Projection 2003, the DRILLDOWN found much higher home values in District 3. The DRILLDOWN’s $60,000 median home value is 23.1% higher than Census 2000 findings ($48,733) and 48.5% Census Trend Projection 2003 ($40,403). With the exception of Central (-0.4) and Downtown (-21.8), which experienced a decline in home values compared to Census 2000, the DRILLDOWN found higher median home values in each of the SPAs within District 3 with home values appreciating anywhere from 6.0% (South Broadway) to 98.4% (Industrial Valley/Duck Island).
The median home value of single family homes in District 3 is $60,000. This map shows how the median home values are spread over the market. Downtown ($114,000) and Central ($73,000) show particularly high median home values.
Compared to Census 2000, the DRILLDOWN found much higher home values in District 3. The DRILLDOWN’s$60,000 median home value is 23.1% higher than Census 2000 findings ($48,733). With the exception of Central (-0.4) and Downtown (-21.8), which experienced a decline in home values compared to Census 2000, the DRILLDOWN found higher median home values in each of the SPAs within District 3 with home values appreciating anywhere from 6.0% (South Broadway) to 98.4% (Industrial Valley/Duck Island).
I-90
I-77
40thEuclid
55th
CarnegieSuperior Cedar
Payne
Marginal
Central
Prospect
Chester
30th
I-490
Saint Clair
9th
45th
Broadway
18th
3rd
Union
47th
Quincy
43rd
Canal
41st
Aetna
33rd
14th
Perkins
Park
54th
17th
Independence
6th
12th
53r d
22nd
Orange
76th
Ontario
13th
Pershing
57t h
War
ner
46th
24th
Force
75th
Scovill
Track
Turney
Bancroft
25th
50th
36th34th
21st
HamiltonLakeside
51st
31st
37th
King
Campbell
Dille
Bessemer
59thHuron
War
61s t
27th
66th
Cleveland Memorial Shoreway
23rd
Crayton
St Clair
Claasen
Front
81st
Outhwaite
69th
6 3rd
BeaverKora
Brooks
Fall
Finn
Fleet
82nd
Engel
39th
Cullen
52nd
Beman
64th
Guy71
st
72nd
Burke
Marquette
Regent
Bethel
Mound
65th67 th
Rockefeller
Dell
Colum
bus
48th
35th
56th
70th
Gallup
Irma73rd
78t h
77t h
Minkon
85th
44th
Chard
59t h
53r d
36th
24th
12th
69th
49th
39th
70th
5 9th
78th
3rd
6th
57th
66th
67th
49th
55t h
50th
Lakeside
ClevelandDistrict 3
Industrial Valley
SouthBroadway
Central
North Broadway
Downtown
Goodrich Kirtland Park
District 3 median home value change fron Census 2000 = 34.1%
Cleveland District 3Single family home salesNumber of single family home sales by group in parenthesis
For the 18-month period from March 2002 through August 2003, over 470 single family properties were sold in District 3. The median home value of single family homes in District 3 is $60,000. This chart shows how the median home values are spread over the market. Downtown ($114,000) and Central ($73,000) show particularly high median home values. South Broadway (299) experienced the largest number of home sales.
471 total District 3 home sales (March 2002 - Aug 2003)
Home SalesMarch 2002 - Aug 2003
Scale0 1 mile
Sale Priceunder $50,000
$50,000 - $99,999
$100,000 - $199,999
$200,000 - $599,999
For the 18-month period from March 2002 through August 2003, over 470 single family properties were sold in District 3. Sale prices ranged from under $50,000 to over $500,000, with most homes sold in the range of $50,000 to $100,000. South Broadway had the most home sales (299).
314 total District 3 new construction permits (2000 - 2003)
Scale0 1 mile
Permit Year
! 2000 (41 permits)
! 2002 (87 permits)
! 2001 (74 permits)
! 2003 (112 permits)
There have been a total of 314 new construction events in District 3 from January 2000 through December 2003. The greatest percentage of these permits had been issued for construction in the Central neighborhood (150 permits or 47.8% of all District 3 new construction permits), with South Broadway not far behind (129 permits or 41.1% of all District 3 new construction permits).
Building PermitsResidential Alterations,Additions, and Repairs
2000 - 2002
953 total District 3 alterations, additions, and repairs (2000 - 2002)
Permit Year") 2000 (267 units)
") 2001 (327 units)
") 2002 (359 units)
Scale0 1 mile
Number of Units( 1 - 2 units (815)
( 3 - 15 units (110)
) 16 - 49 units (12)
) 50 - 200 units (12)
) over 200 units (4)
The market area has seen 927 total alterations, additions, and repairs to existing residential buildings between January 2000 and December 2002. 262 units were altered in 2000. The number of alterations increased through 2001 when 301 permits were obtained to improve existing homes. In 2002, 364 permits were obtained, continuing home improvement in the market. The greatest percentage of these permits had been issued for improvement in South Broadway (373 permits or 40.2% of all District 3 alterations permits).
In District 3, the DRILLDOWN revealed overall median household income higher than Census 2000 and Census Trend Projection 2003. The DRILLDOWN found median household income at $23,047, 32.6% higher than Census 2000 ($17,376) and 3.4% higher than Census Trend Projection 2003 ($22,293). Downtown ($37,458, DRILLDOWN) boasts the highest median income in the District 3. Central ($11,309, DRILLDOWN) is home to the lowest median income.
The overall median household income of District 3 is $23,047, meaning half of the households in this District earn less than $23,047 and half of the households in District 3 earn more than $23,047. Downtown ($37,458) and South Broadway ($27,887) are home to the highest median incomes whereas Central ($11,309) and Goodrich-Kirtland Park ($17,312) are home to the lowest median incomes.
The DRILLDOWN revealed overall average household income higher than Census 2000 and Census Trend Projection 2003 in District 3. The DRILLDOWN found average household income at $32,416, 12.8% higher than Census 2000 ($28,744) and 4.8% higher than Census Trend Projection 2003 estimates ($30,989). Downtown ($55,549, DRILLDOWN) boasts the highest average household income in District 3. Central ($20,315, DRILLDOWN) is home to the lowest average household income.
District 3 percentage of households with income greater than $50,000 = 14.7%
Scale0 1 mile
Households with Incomeover $50,000
DRILLDOWN
Households with IncomeGreater than $50,000
over 30%
15 - 30%
under 15%
14.7% of all households in District 3 earn $50,000 or more. Of the SPAs within District 3, Downtown is home to the highest percentage of these households earning $50,000 or more with 36.1% and Central is home to the lowest percentage at 7.2%. However, there are concentrated pockets of households earning $50,000 or more in South Broadway.
District 3 percentage of households with income less than $15,000 = 42.6%
Scale0 1 mile
Households with Incomeunder $15,000
DRILLDOWN
Households with Income under $15,000
over 50%
25 - 50%
under 25%
In District 3, 42.6% of all households earn $15,000 or less. Of the SPAs within District 3, Central is home to the highest percentage of these households earning $15,000 or less with 66.3% and Downtown is home to the lowest percentage at 24.6%.
Cleveland District 3Aggregate expenditure capacity
Viewing District 3 in the aggregate, the DRILLDOWN ($704 million) found nearly $100 million more in expenditure capacity than Census 2000 ($605 million). Due in part to the cash economy overlay of over $88 million, and the DRILLDOWN’s higher population, the DRILLDOWN estimates that there is at almost $100 million dollars more in the market than Census 2000 indicated.
Cleveland District 3Concentrated expenditure capacity per acre
The DRILLDOWN’s higher concentration of households accounts for a higher expenditure capacity per acre. At $83,227 per acre, inclusive of a cash economy of $10,413 per acre, the DRILLDOWN is 16.4% higher than the Census 2000 figure of $71,509.
Concentrated expenditure capacity per square mile is $53,265,426 for the DRILLDOWN and $45,765,916 for Census 2000. Household density is an important factor in determining a market’s expenditure capacity. Viewing the market by SPA, the densely populated SPAs South Broadway ($75,782,213), North Broadway ($59,632,543) and Central ($38,126,000) are home to the greatest expenditure capacity per square mile whereas the SPAs much less thickly settled, Industrial Valley/Duck Island ($5,163,599) and Downtown ($30,924,309), are home to the smallest expenditure capacity per square mile. District 3’s overall aggregate market income is $704 million.
I-90
I-77
40thEuclid
55th
CarnegieSuperior Cedar
Payne
Marginal
Central
Prospect
Chester
30th
I-490
Saint Clair
9th
45th
Broadway
18th
3rd
Union
47th
Quincy
43rd
Canal
41st
Aetna
33rd
14th
Perkins
Park
54th
17th
Independence
6th
12th
53rd
22nd
Orange
76th
Ontario
13th
Pershing
57th
War
ner
46th
24th
Force
75th
Scovill
Track
Turney
Bancroft
25th
50th
36th34th
21st
HamiltonLakeside
51st
31st
37th
King
Campbell
Dille
Bessemer
59th
Huron
War
61st
27th
66th
Cleveland Memorial Shoreway
23rd
Crayton
St Clair
Claasen
Front
81st
Outhwaite
69t h
63r d
BeaverKor
a
Brooks
Fall
Finn
Fleet
82nd
Engel
39th
Cullen
52nd
Beman
64th
Guy
71st
72nd
Burke
Marquette
Regent
Bethel
Mound
65t h67 th
Rockefeller
Dell
Colum
bus
48th
35th
56th
70th
Gallup
Irma73rd
78th
77t h
Minkon
85th
44th
Chard
59th
53rd
36th
24th
12th
69th
49th
39th
70th
5 9th
78th
3rd
6th
57th
66t h
67th
49t h
55t h
50th
Lakeside
ClevelandDistrict 3
Industrial Valley
SouthBroadway
Central
North Broadway
Downtown Goodrich Kirtland Park
District 3 concentrated expenditure capacity per square mile = $53,265,426
Cleveland District 3Concentrated expenditure capacity per square mile
Adjusted concentrated expenditure capacity per square mile is $53,265,426, inclusive of a cash economy of $6,664,003 per square mile, for the DRILLDOWN and $45,765,916 for Census 2000. The DRILLDOWN is 16.4% higher than the Census 2000 figure.
Cleveland District 3Businesses 2003 (239,430 employees)
There are 7,121 businesses employing over 239,000 people scattered throughout District 3. Moreover, some 64.3% of these businesses have overcome the three-year survival hurdle. The aggregate revenue for all businesses is in excess of $30.945 billion.
The DRILLDOWN looks at owner occupancy at a building level and in doing so reveals more owners in the neighborhood who have a stake in the stability of the market. In District 3, looking at owner occupancy at the building level reveals 69.8% owner occupancy versus 37.6 % owner occupancy at the unit level. Comparing owner occupancy rates in each SPA reveals that owner occupancy at the building level is highest in South Broadway (75.0%) and lowest in Downtown (35.0%). Comparing owner occupancy rates in each SPA reveals that owner occupancy at a unit level is highest in South Broadway (56.1%) and lowest in Downtown (7.0%).
The owner occupancy at a unit level in District 3 is 37.6%. Comparing owner occupancy rates in each SPA reveals that owner occupancy at a unit level is highest in South Broadway (56.1%) and lowest in Downtown (7.0%).
In an urban area, it is important to look at owner occupancy by building rather than by unit. Unlike suburban neighborhoods, many homes in urban areas are not primarily single-family stock. For example, a resident may own a three-unit building, live in one unit and rent out the other two units, showing owner occupancy of 100% at the building level and 33% at the unit level. The DRILLDOWN looks at owner occupancy at a building level and in doing so reveals more owners in the neighborhood who have a stake in the stability of the market. In District 3, looking at owner occupancy at the building level reveals 69.8% owner occupancy versus 37.6 % owner occupancy at the unit level. Comparing owner occupancy rates in each SPA reveals that owner occupancy at the building level is highest in South Broadway (75.0%) and lowest in Downtown (35.0%).
Cleveland District 3Total reported incidents of crime per 1,000 by district (2003 versus 1997)
A comparison of total reported incidents of crime per thousand people in 2003 reveals criminal activity in District 3 has decreased across the board. It is lowest in South Broadway where there were 53.46 reported incidents of crime per thousand persons. Criminal activity is highest in District 3 within Downtown at 225.67 reported incidents of crime per thousand persons. However, considering the large daytime population during work hours and the small residential population residing in the Downtown neighborhood, the number of criminal incidents is quite skewed – the decrease in Downtown criminal activity has also been the most dramatic in size.
2003 Total ReportedCrime Incidentsper 1,000 People
District 3 total reported crime incidents per 1,000 people = 79.33
Scale0 1 mile
ReportedCrime Incidents
per 1,0000 - 20
41 - 6061 - 80over 80
21 - 40
In 2003, there were 79.33 total reported incidents of crime per thousand people in District 3. A comparison of total reported incidents of crime per thousand people in 2003 reveals criminal activity in District 3 is lowest in South Broadway where there were 53.46 reported incidents of crime per thousand persons. Criminal activity is highest in District 3 within Downtown at 225.67 reported incidents of crime per thousand persons. However, considering the large daytime population during work hours and the small residential population residing in the Downtown neighborhood, the number of criminal incidents is quite skewed.
District 3 change in total reported crime incidents per 1,000 peope (1997 - 2003) = -44.35%
Percent Change Reported Crime
increase in crime -1 to -10%-11 to -25%-26 to -50%
-50 to -100%
Percent Change in Total Reported
Crime Incidents per 1,000 People(1997 - 2003)
Reported incidents of crime per 1,000 persons have fallen a dramatic 44.35% from 1997 to 2003 for District 3, the most for any district in the City of Cleveland. While crime has fallen in every SPA, Central (-53.16%) and Downtown (-51.48%) have shown the steepest decline in criminal activity for the six-year period. The smallest change in reported criminal activity occurred in South Broadway, reporting a 28.38% decline over the six-year window.