Cleveland AMA Presentation - Mobile Trends

Mobile fuels the content marketing fire

What it means for your business

September 2011

@jasontherrien @thundertech

Definitions:

• Always on

• Time starvation

• Heads down culture

• Exponential mobility

Brands are publishers

Helping is the new selling

Helping is the new selling

The rules still apply

My boss needs case studies

Case studies

Your boss will love these:

• Geek Squad – DIY videos• Prestolite Performance – installation video library• Crisco – recipe database• Cisco Systems – CEO videos• SAS – blogs for different customer segments

Create a tracking process to gauge ROI

But wait, there’s more!

But wait, there’s more

Additional areas to think about:

• Mobile friendly content• SEO• PR• Sales use• Customer service

• Brands are publishers mobile makes this effect exponential

• Helping is the new selling serve at their point of interaction

• Marketing rules still apply the basics still count

• Manage secondary effects SEO, PR, sales use, customer service

Recap:

Thank you!

email: [email protected]: @thundertech

@jasontherrienblog: chatter.thundertech.com

Thank you!