CANADA’S INTERACTIVE, LIFESTYLE, AND MULTI-SPORT EVENT. The Great Canadian Fitfest Calgary / Edmonton / Edmonton KDays gcfitfest.ca MARKETING DECK
C A N A D A’ S I N T E R A C T I V E , L I F E S T Y L E , A N D M U LT I - S P O R T E V E N T.
The Great Canadian FitfestCalgary / Edmonton / Edmonton KDaysgcfitfest.ca
MARKETING DECK
TH
E G
RE
AT
CA
NA
DIA
N F
ITF
ES
T2
ALL ABOUT FITFESTOur mission is to help every person, regardless of their level of health or fitness to connect with experts and resources to better their lives spiritually, physically and emotionally.
To achieve our mission, we aim to inspire guests to try new products and activities. Fitfest offers a fully interactive, fitness, health, wellness and lifestyle event for any age or fitness level. From advanced fitness athletes to busy single parents and everything in between, The Great Canadian Fitfest will connect attendees with a fitness solution that best fits their lifestyle. This multi platform event boasting various nutrition and fitness mediums, is meant to offer a interactive way to learn and explore various fitness options.
Come be a part of Fitfest and take advantage of one of the world’s most interactive opportunities to have attendees try and experience everything fitness has to offer.
A C A N A D A W I D E E V E N T
S T E V E C A P P
President & Founder, The Great Canadian Fitfest
CALGARY September 25-27, 2019Calgary Central Sportsplex
EDMONTON October 26-27, 2019Northlands
EDMONTON K-DAYS July 19-28, 2019Northlands
TH
E G
RE
AT
CA
NA
DIA
N F
ITF
ES
T3
ONGOING AC T I VAT ION
E V EN T S , A DV EN T URE
T OURS A ND UNIQUE
MEDI A P ROMO T ION S
T HROUGHOU T T HE Y E A R
• ACRO YOGA
• APPAREL
• CIRQUE DU SOLEIL PERFORMANCES
• CLIMBING ACTIVITIES
• CROSSFIT ACTIVITIES
• FUNCTIONAL TRAINING
• HANDSTAND WORKSHOPS
• HEALTH FOOD OPTIONS
• HOLISTIC HEALTH
• LOG SPORTS
• NINJA WARRIOR
• OUTDOOR ACTIVITIES
• PARKOUR COMPETI-TIONS AND ACTIVITIES
• SCHEDULED FITNESS CLASSES
• TOMMY EUROPE BOOTCAMP
• WELLNESS PRODUCTS
• WIM HOF METHOD
• YOGA
Fitfest is an interactive fitness, health, wellness and
lifestyle event for all ages and fitness levels. Fitfest
provides an opportunity for attendees to connect with
vendors, experts, instructors and fellow participants in
a welcoming environment conveniently organized into
one weekend long event.
A B O U T F I T F E S T
PERFECT FOR
TH
E G
RE
AT
CA
NA
DIA
N F
ITF
ES
T4
S P E N D M O N E Y O N O U T S I D E E N T E R TA I N M E N T
Such as visiting concerts, attending the theatre, and nights out. 2017/2018 Fitfest Attendee Survey
79%Our target target audience typically exercises to
build confidence, stay in shape, and relieve stress.
A B O U T F I T F E S T
ATTENDEE DEMOGRAPHICS
AV E R A G E H O U S E H O L D I N C O M E
2017/2018 Fitfest Attendee Survey.
$110K+
A R E PA R E N T S
2017/2018 Fitfest Attendee Survey.48%
TH
E G
RE
AT
CA
NA
DIA
N F
ITF
ES
T5
F E M A L E
2017/2018 Fitfest Attendee Survey
54% 46%
S O C I A L M E D I A F O L LO W I N G
At the conclusion of the 2018 show season.
240,000
C O R E AU D I E N C E A G E S
2017/2018 Fitfest Attendee Survey.
24-44
AV E R A G E S H O W AT T E N D A N C E
At the conclusion of the 2018 show season.
5,000TO 8,000
M A L E
TH
E G
RE
AT
CA
NA
DIA
N F
ITF
ES
T6
S TAY E D F O R 6 H O U R S O R M O R E . 3 1 % S TAY E D 4 - 6 H O U R S .
K-Days 2018 data.
56%
K-Days brings a huge opportunity for any exhibitor looking to reach a large
Edmonton market.
K-DAYS DEMOGRAPHICS
2 0 1 8 AT T E N D A N C E
K-Days 2018 data.
808,009
O F U S E R S R E A C H E D O N S O C I A L M E D I A
Based on 2018 K-Days data.
MILLIONS
TH
E G
RE
AT
CA
NA
DIA
N F
ITF
ES
T7
“We support The Great Canadian Fitfest in any
way we can. We love their mission, events and
the way they are getting people active within
Canadian communities.”
“ W E H AV E G AT HERED T HOU S A ND S
OF L E A D S F ROM F I T F E S T E V EN T S
A ND C ON T INUE T O PA R T IC IPAT E
E V ERY Y E A R .”
A B O U T F I T F E S T
TESTIMONIALS
R YA N M A C I S A A C R E G I O N A L M A N A G E R , F L A M A N F I T N E S S
“We love the Fitfest events! They have great
energy, happy attendees and they convert
into new, happy Lorna Jane customers. We
typically meet or exceed our sales targets at
each event.”
J A N E L L E C H E R N I W C H A N C A N A D I A N B U S I N E S S D E V E L O P M E N T M A N A G E R , L O R N A J A N EJ A S O N D AY
G E N E R A L M A N A G E R , V E R T I C A L LY I N C L I N E D R O C K G Y M
N I N J A W A R R I O R
O B S T A C L E C O U R S E
F I T N E S S C L A S S E S
A C R O Y O G A
A C T I V I T I E S
H E A L T H Y L I F E S T Y L E
P R O D U C T S A N D
S E R V I C E S
B O O T C A M P S
F I T N E S S
P E R F O R M A N C E S
P A R K O U R
M M A / B O X I N G
TH
E G
RE
AT
CA
NA
DIA
N F
ITF
ES
T8
AREAS OF FITFEST
W H AT W E D O
WHAT ARE THOSE PREMIUMS?
Corner PremiumYour booth is facing two aisles.
Peninsula PremiumYour booth is facing three aisles.
Island PremiumYour booth is facing four aisles.
Your Booth
Other Booths
Aisles
TH
E G
RE
AT
CA
NA
DIA
N F
ITF
ES
T9
Contact us for pricing if you’re interested in larger
booths. Sponsorship packages are available for all
budgets.
L E T S W O R K T O G E T H E R
EXHIBITOR BOOTH PRICING
Booth Size (In Feet)
Show Rate (Per Booth)
KDays Rate (10 Day Event)
5’ x 10’ Contact Us Contact Us
10’ x 10’ $1,100.00 $1,800.00
10’ x 20’ $2,100.00 $3,400.00
10’ x 30’ $3,000.00 $4,800.00
Larger Booths Contact Us Contact Us
ADD: Corner Premium $100.00 $100.00
ADD: Peninsula Premium $200.00 $200.00
ADD: Island Premium $350.00 $350.00
TH
E G
RE
AT
CA
NA
DIA
N F
ITF
ES
T10
SPONSORSHIP OVERVIEW
P R E S E N T I N G S P O N S O R
$ 4 0 , 0 0 0 - P E R S H O W
$ 1 0 0 , 0 0 0 - P E R S E A S O N
Presenting sponsor of the 2019 GC Fitfest.
F I T N E S S WO R K S H O P S P O N S O R
$ 1 5 , 0 0 0
Sponsor the fitness workshops held throughout the event.
N I N J A WA R R I O R O B S TAC L E C O U R S E S P O N S O R
$ T B D
Sponsor the ninja warrior obstacle course that is unique to each event.
E X C L U S I V E V E H I C L E S P O N S O R
$ 1 5 , 0 0 0
Exclusive vehicle of the 2019 GC Fitfest.
O F F I C I A L T R A I N I N G S N E A K E R S P O N S O R
$ 2 0 , 0 0 0
Be the sole training shoe sponsor of Fitfest.
M A I N S TA G E P R E S E N T I N G S P O N S O R
$ 1 5 , 0 0 0
The Main Stage Sponsor of the 2019 GC Fitfest.
T H E S P O R T S D R I N K S P O N S O R
$ 7, 5 0 0
Be the exclusive sports drink sponsor and partner of Fitfest.
O F F I C I A L AT H L E T I C G E A R S P O N S O R
$ 7, 5 0 0
Be the athletic gear sponsor of Fitfest and have your clothing shown off to all the attendees.
O F F I C I A L T R A I N I N G S YS T E M S P O N S O R
$ 1 0 , 0 0 0
Official Training System Sponsor of 2019 GC Fitfest
O F F I C I A L M E D I A PA R T N E R
$ 2 0 , 0 0 0
The Official Media Partner of the 2019 Spring GC Fitfest.
O F F I C I A L W I F I S P O N S O R
$ VA R I E S
The Official Wifi Sponsor of the 2019 Spring GC Fitfest.
TH
E G
RE
AT
CA
NA
DIA
N F
ITF
ES
T11
SPONSORSHIP OVERVIEW (CONT.)
TH
E G
RE
AT
CA
NA
DIA
N F
ITF
ES
T12
M Exclusive Gift Bag (exclusive logo on bags handed to the first 1000 guest at the entrance of the event) - $3,500
M Exhibitor badge - $2,000
M Front door handouts - $2,000
M Full page interactive ad in app - $2,000
M Half page interactive ad in app - $1000
M Lanyard Sponsorship - $2000
M Aisle banner- $1,000
M Featured Newsletter - $1,000
M eTicket Sponsorship - $3500
M Dedicated Social Posts(5 included on all platforms) - $1,500
M One 4x4 floor sticker - $500
M Feature Product in the Fitness Workshop Area $1,500
M 30-second commercial (with sound) played on the stages in rotation during dark time and leading into all show programming on the stage - $2,500
M Stage Presentation Sponsorship - $1,500
M Roaming brand/Marketing activation: $2,000 team of 2 $4,000 team of 4 $6,000 team of 6
M Workshop Presentation - $750 Per Subject (min of 2 workshop slots per day)
A LA CART SPONSORSHIP
TH
E G
RE
AT
CA
NA
DIA
N F
ITF
ES
T13
CONTACT USFor any questions or comments please reach
out to me. We’re currently accepting proposals
for sponsorships. For bulk rates please contact
Adam Singer.
S T E V E N C A P P F O U N D E R A N D P R E S I D E N T, F I T F E S T
P H O N E : +1 78 0 9 4 5 0 0 8 7 E M A I L : S T E V E @ G C F I T F E S T. C A W E B : H T T P S : // G C I F T F E S T. C A
M I K E Y S I N G E R S P O N S O R S H I P D I R E C T O R , M K E M
P H O N E : +1 416 9 5 3 8 6 8 4 E M A I L : M I K E Y@ M K E M . C A
L E T S W O R K T O G E T H E R
A DA M S I N G E R D I R E C T O R O F S A L E S , M K E M
P H O N E : +1 416 2 70 74 8 8 E M A I L : A D A M @ M K E M . C A