CLEMENT ROCK BUSINESS PROFILE Prepared by Earlyn Shuffler February 8 th 2008 For The Inter-American Institute for Cooperation on Agriculture (IICA)

CLEMENT ROCKBUSINESS PROFILE

Prepared by

Earlyn ShufflerFebruary 8th 2008

ForThe Inter-American Institute for

Cooperation on Agriculture (IICA)

Clement Rock Ecotours & Cottages

Introduction It’s been a pleasure working with the IICA

Team and Mr Jose’ Holligan, the owner of this farm, which we will discuss today.

Jose’ is as excited when he is discussing tourism, as when he is telling you about his life as a small farmer and business owner. He a great tour guide and makes his gully tour an exciting experience.

He has already started to position his farm to enter the agritourism business by renovating two buildings as country vacation cottages.


Site Description:Clement Rock is a small farm of about

30 acres, which is owned by Mr Jose’ Holligan. He is currently producing crops of bananas, fresh vegetable, various herbs and sugar cane. He also has a small fruit orchard and maintains a flock of sheep and some pigs.


Location & Concept Design

Panoramic View of East to West Coast


Business Opportunity:There is an opportunity for Mr. Holligan to

diversify his business by creating an agritourism product, which would allow him to increase trade with the tourism sector and generate supplemental income streams with increased revenues from new activities and services that are community based.


Site Description:The farm includes a very mature gully, which

is easily accessible and would be ideal for hiking tours.

There is also a Great House, which is about 100 years old and two old buildings, which are being converted to cottages. The farm is in a unique location, which provides an incredible panoramic view spanning from the East Coast to the South Coast and the Bridgetown Port.

Main Driveway with Mature Landscaping


Project Description: Great House, which will be

redeveloped to include the following: Reception Area and Gift Shop Antique Shop and Art Exhibition Restaurant/Kitchen, Balconies and a

Viewing Platform Washroom Facilities

Great House


Project Description: Clement Rock Ecotour, which will be

developed to include the following: A walk through the Orchard A Gulley Hike Farm Tour (Animal Encounter, Banana

Patch, Fresh Crop and Herb Garden) Relaxing on the viewing platform and

enjoying the unique scenery.

Clement Rock Orchard

Young Sugar Canes

Clement Rock - Pigs

Barbados Black Belly Sheep

Clement Rock – Royal Palms in Gully

Royal Palms in Gully

Stalactites in Gully

Stalactites in Gully


Project Description: A Country Vacation, which would

include the following: Four cottages to be built for short-term

stays with full services provided. The cottages will be enclosed with a

garden area and an outdoor Jacuzzi to offer an experience of relaxed country life in a healthy environment.

Fresh fruits and juices will be provided by the restaurant as part of the daily menu.

Clement Rock Cottages – being renovated


Project Description: Catering Services, which

would include the following: Wedding receptions Corporate functions Family reunions Karaoke parties Special entertainment events


Financial Requirements: Estimated Project Cost include:

Improvements & Dev. = $450K Equipment Cost = $80K Total Initial Investment = $530K Start-up Operating Cost = $50K Total Project Cost = $580K


Estimated Revenue/Expenses/Profitability

YearOne

YearTwo

YearThree

YearFour

YearFive

Rev. $47,500 $95,000 $172,500 $267,500

$352,500

Exp. $76,887 $100,591

$127,098 $171,153

$243,155

Profit

($29,387)

($5,591) $45,402 $96,347 $109,345


The Investment Opportunity

This project is expected to break-even by year two.

It is estimated that an ROI of more than 18% can be achieved by year four.

The Owner will provide $350,000 for Capital Development and start-up Operating Cost.

An Investment Partner is needed to provide $230,000 to assist with the initial Capital Development of this business.


Business Owner: Mr Jose’ Holligan The design and development of this

project can start immediately. Mr. Holligan has already invested in the

renovation of two cottages (1 completed) and started the clean-up of farm land.

Any interested investors or finance institutions are invited to meet with Mr. Holligan to discuss this opportunity.

CLEMENT ROCK BUSINESS PROFILE Prepared by Earlyn Shuffler February 8 th 2008 For The Inter-American Institute for Cooperation on Agriculture (IICA)

Documents

clement rock cottages

clement rock orchard

gully slide

clement rock pigs

great house slide

clement rock business

clement rock royal palms

west coast slide