Clemenger BBDO on Brand

BRANDING CLEMENGER BBDO/PROXIMITY

I’M A BRAND STRATEGIST

WHAT IS A BRAND?

HOW TO CREATE A BRAND

HOW TO GROW A BRAND

WHAT I BELIEVE IN

BRAND SIGNALS THE VALUE YOU

CREATE

PAINLESS TRANSPORT

BELONGING ANYWHERE

EASY INFORMATION

SPORT FOR EVERYONE

FORGET ABOUT LOGO AND NAME FOR NOW

DRIVEN BY PURPOSEWHAT IS OUR ROLE IN PEOPLE’S LIVES?

BUSINESS MODEL LAYER

WHAT IS THE NEW VALUE WE NEED TO CREATE?

DELIVERY THROUGH PLATFORMSWHAT PROBLEMS CAN WE SOLVE IN THE CONTEXT OF OUR BRAND PURPOSE?

EXPERIENCE LAYER

HOW CAN WE ENABLE PEOPLE TO DO THINGS THEY COULDN’T PREVIOUSLY DO?

ENGAGEMENT THROUGH MEANINGWHAT/WHEN/WHERE ARE THE MOMENTS WE ARE MOST RELEVANT TO PEOPLE?

PRESENTATION LAYER

WHAT ARE THE NEW CONVERSATIONS OUR BRAND SHOULD CREATE?

BUSINESS MODEL DESIGN

SERVICE DESIGN

COMMUNICATIONS & IDENTITY DESIGN

BRANDING IS CREATING

A SYSTEM

GROWING A BRAND WITHOUT DOING

ANY ADVERTISING

ATTRACTION

ACQUISITION

ADVOCACY

USE SERVICE DESIGN TO DO IT ALL AT THE SAME TIME

SOMEONE HAD A SPOTIFY PLAYLIST AT A PARTY AND ASKED ME IF I WANTED TO PICK A SONG

THE EXPERIENCE WAS GOOD SO I PULLED OUT MY PHONE AND DOWNLOADED THE APP

FRIENDS AND I STARTED SHAZAMING SONGS AND SAVING THEM TO SPOTIFY

PLUG YOUR BRAND IN

FIND A COMMUNITY OF POTENTIAL USERS

CREATE NEW VALUE THROUGH ENABLING NEW BEHAVIOURS

CONVERSATION IS STILL

IMPORTANT

PRUDENTIAL FINANCIAL FOUND TOO MANY AMERICANS FEARED RETIREMENT

SO THEY TOLD THE HONEST BUT OPTIMISTIC STORIES OF THOUSANDS OF AMERICANS

EXPERIENCING THEIR FIRST DAY OF RETIREMENT

THIS SIGNALLED TO PEOPLE THAT PRUDENTIAL WAS INVESTED IN MAKING RETIREMENT POSITIVE

FIND AN ISSUE THAT MATTERS

EXPLORE THE CULTURAL CONTEXT OF YOUR BRAND

HAVE A STRONG PERSPECTIVE AND START CREATING CONVERSATIONS

DESIGN PRODUCTS TO START

CONVERSATIONS

4 PINES WERE ONE OF THE FIRST TO HAVE GREAT BEER BUT NOW SO DO EVERYBODY ELSE

PEOPLE LOVE PALE ALE BUT NO ONE KNEW THE INCREDIBLE STORY OF HOW IT BEGAN

LET PUNTERS TASTE THE STORY OF THE FIVE BASTARD CHILDREN OF THE BRITISH EMPIRE

DO SOMETHING NEW AND INTERESTING

THAT PEOPLE WILL LOVE

IT DOESN’T NEED TO SCALE OR DELIVER PROFIT

YOUR PRODUCT BECOMES YOUR MARKETING ACTIVITY

BETTER BRANDING =

FASTER GROWTH

DROP ME A LINE

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