Clear Media · CEPA Catalyst for Growth. Shareholder üGrowth Advertisers üCost effective mass medium Government üWorld class free bus shelters Consumers üFunctional benefits Clear

Clear Media

CEPACEPACatalyst for GrowthCatalyst for Growth

ShareholderShareholder

üü GrowthGrowth

AdvertisersAdvertisersüü Cost effective Cost effective

mass mediummass medium

GovernmentGovernmentüü World class free World class free

bus sheltersbus shelters

ConsumersConsumersüü Functional Functional

benefitsbenefits

Clear MediaClear Mediaüü Long term contractsLong term contracts

üü 25+% IRR25+% IRR

Proven Business Model Proven Business Model –– Delivers Value to AllDelivers Value to All

üü Low costLow cost--perper--thousandthousand

üüHighly visible Highly visible –– ““always onalways on””

üüOnly media sector opens to foreign investorsOnly media sector opens to foreign investors

üüGrowing outdoor audienceGrowing outdoor audience

Mass Medium of ChoiceMass Medium of Choice

““StandardizedStandardized”” NetworkNetwork

Time Spent Gone from Home VS. TV ViewingTime Spent Gone from Home VS. TV Viewing

Time Spent Gone from Home VS. TV ViewingTime Spent Gone from Home VS. TV Viewing

Time Spent Gone from Home VS. TV ViewingTime Spent Gone from Home VS. TV Viewing

Five Consecutive Years of GrowthFive Consecutive Years of Growth

0

50

100

150

200

250

300

350

400

450

1998 1999 2000 2001 2002

Thou

sand

s

Revenue EBITDA Net Profit

‘000

Sustainable Margin

EBITDA 42% Net Profit 17%

Turnover By IndustryTurnover By Industry

7%6%3%4%3%

10%13%16%10%20%

2001

3%Finance3%

18%Beverages

2%Home Appliances3%IT

Food

6%Leisure6%OTC Pharmaceutical7%Tobacco

14%Consumer Products

24%Telecom

2002

MobileMobile

Battle of Brand(s)Battle of Brand(s)

SoftdrinkSoftdrink

Battle of Brand(s)Battle of Brand(s)

HABAHABA

Battle of Brand(s)Battle of Brand(s)

CEPACEPAGood for All!Good for All!