Clayton Makepeace’ s Clayton Makepeace’ s Clayton Makepeace s Clayton Makepeace s Online Profit Multiplier Online Profit Multiplier Coaching Program Coaching Program Instructional Session #1 Instructional Session #1 How I structure huge “win How I structure huge “win-win” deals with clients win” deals with clients What you’ll need to get started What you’ll need to get started How to plan a highly effective campaign for YOUR How to plan a highly effective campaign for YOUR d t d t company or product company or product How to write a script that will have prospects How to write a script that will have prospects begging to order begging to order begging to order begging to order
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Clayton Makepeace’sClayton Makepeace’sClayton Makepeace sClayton Makepeace s
Online Profit Multiplier Online Profit Multiplier Coaching ProgramCoaching Program
Instructional Session #1Instructional Session #1How I structure huge “winHow I structure huge “win--win” deals with clientswin” deals with clientsWhat you’ll need to get startedWhat you’ll need to get startedHow to plan a highly effective campaign for YOUR How to plan a highly effective campaign for YOUR
d td tcompany or productcompany or productHow to write a script that will have prospects How to write a script that will have prospects
begging to orderbegging to orderbegging to orderbegging to order
Online Profit Multiplier Campaign StrategyOnline Profit Multiplier Campaign Strategy
Invitations to EventInvitations to Event Registration PageRegistration Page
EventEvent Sales or Action PageSales or Action Page
NonNon--Registrant Registrant PPC and Paid PPC and Paid Invitations Invitations
to Video of Eventto Video of EventInvitations to Invitations to
Video of EventVideo of Event
Online Profit Multiplier ...Online Profit Multiplier ...1. 1. Produces enormous response for eventProduces enormous response for event2. 2. Establishes spokesperson as prospects’ Establishes spokesperson as prospects’ championchampion3. 3. Eliminates the drumbeat of daily Eliminates the drumbeat of daily promotionspromotions4. 4. Extends average customer lifetime and Extends average customer lifetime and ggvaluevalue5. 5. Produces high response ratesProduces high response ratesg pg p6. 6. Never gets oldNever gets old77 Can be used to sell products or services orCan be used to sell products or services or7. 7. Can be used to sell products or services or Can be used to sell products or services or to qualify leadsto qualify leads
WinWin--Win Deals:Win Deals:The Object of The GameThe Object of The Game
1. To test the effectiveness of event1. To test the effectiveness of event--based web campaignsbased web campaignsbased web campaignsbased web campaigns2. To gain experience with campaign 2. To gain experience with campaign marketing and eventsmarketing and eventsmarketing and eventsmarketing and events3. To create the basis for a long3. To create the basis for a long--term term relationshiprelationship
WinWin--Win Deals:Win Deals:Partnering is The Key!Partnering is The Key!
Business Owner Provides:Business Owner Provides:
Talent for the eventTalent for the eventCopywriter/Consultant Provides:Copywriter/Consultant Provides:
Promotional strategyPromotional strategyProspect/customer listProspect/customer listWebsite with shopping Website with shopping
Copy for eCopy for e--mail invitesmail invitesCopy for scriptCopy for scriptpp gpp g
cartcartThe product and deliveryThe product and delivery
py ppy pCopy for sales pageCopy for sales pageCopy for followCopy for follow--up eup e--
Payment of online hosting Payment of online hosting charges charges
Copy for followCopy for follow up eup emailsmails
Compensation StrategyCompensation StrategyCompensation StrategyCompensation StrategyThree Simple Formulas:Three Simple Formulas:Three Simple Formulas:Three Simple Formulas:
GR GR –– HC = NRHC = NR
NR x CR = CCNR x CR = CC
NR NR –– CC = NPCC = NP
GR GR –– HC = NRHC = NR
Gross Revenue:Gross Revenue:Gross Revenue: Gross Revenue: Total sales revenues Total sales revenues generated by the campaigngenerated by the campaigngenerated by the campaigngenerated by the campaign
MINUSMINUS
CCHard Costs: Hard Costs: Event hosting, product, S&H, Event hosting, product, S&H, ttetc.etc.
EQUALSEQUALS
Net RevenueNet Revenue
NR NR x CR x CR = NP= NPCC
Net RevenueNet RevenueTIMESTIMESTIMESTIMES
Commission Rate:Commission Rate:P t f tP t f tPercent of net revenue Percent of net revenue
paid to consultantpaid to consultant
EQUALSEQUALS
Consultant CommissionConsultant Commission
NR NR -- CR = CCCR = CCC CCC CC
Net RevenueNet RevenueMINUSMINUSMINUSMINUS
Consultant CommissionConsultant CommissionD ll id tD ll id tDollars paid to Dollars paid to
consultantconsultant
EQUALSEQUALS
Business Owner’s Net Business Owner’s Net ProfitProfit
EXAMPLE:EXAMPLE:
Li SiLi Si 100 000100 000List Size:List Size: 100,000100,000Attendees:Attendees: 15,000 (10%)15,000 (10%), ( ), ( )SalesSales 1,500 (10%)1,500 (10%)A O dA O d $500$500Average Order:Average Order: $500$500Gross Revenue:Gross Revenue: $750,000$750,000Hard Costs:Hard Costs: -- $250,000$250,000Net Revenue:Net Revenue: $500 000$500 000Net Revenue:Net Revenue: $500,000$500,000Consultant Commission: Consultant Commission: $50,000$50,000Net Profit:Net Profit: $450,000$450,000
Advantage to Business Owner
1 Fast start1 Fast start upup1. Fast start1. Fast start--upup2. Lower cost & risk2. Lower cost & risk3. Better response3. Better response44 More moneyMore money Advantage to ConsultantAdvantage to Consultant44. More money. More money Advantage to ConsultantAdvantage to Consultant
1. Attracts new clients1. Attracts new clients2. Zero cash investment2. Zero cash investment3 Great money FAST3 Great money FAST3. Great money FAST3. Great money FAST4. Relationship equals 4. Relationship equals i ti tincome streamincome stream
Consultants:Consultants:
U OPM t B ild Y B iU OPM t B ild Y B iUse OPM to Build Your BusinessUse OPM to Build Your Business1. Pick your niche1. Pick your nicheyy2. List the players2. List the players
SS3. Study the leaders3. Study the leaders4. Make them an offer4. Make them an offer
What You’ll Need to Get StartedWhat You’ll Need to Get StartedWhat You’ll Need to Get StartedWhat You’ll Need to Get Started1. A computer1. A computer2. A web host, website, shopping cart, 2. A web host, website, shopping cart, merchant account and merchant account and autoresponderautoresponderserviceservice3. PowerPoint Software3. PowerPoint Software4. A video camera4. A video camera5 An event host5 An event host5. An event host5. An event host
Each Campaign Consists Each Campaign Consists of Three Phases ...of Three Phases ...
I it ti PhI it ti PhInvitation PhaseInvitation Phase(Five to Seven Days)(Five to Seven Days)
Event DayEvent Day
PostPost--EventEventPostPost EventEvent(Seven to 14 Days)(Seven to 14 Days)The Event Anchors The Event Anchors
the Entire Campaignthe Entire Campaign
Your Event Driver:Your Event Driver:The Reason Why your prospects will The Reason Why your prospects will not want to miss your eventnot want to miss your event thethenot want to miss your event not want to miss your event –– the the
BENEFITS they’ll receive for attendingBENEFITS they’ll receive for attending
The Crucial Questions:The Crucial Questions:“What are My Prospects Dying to Know RIGHT “What are My Prospects Dying to Know RIGHT NOW?”NOW?”
--OROR--“What Kind of ‘Happening’ Would Be“What Kind of ‘Happening’ Would BeWhat Kind of Happening Would Be What Kind of Happening Would Be Impossible for My Prospects to Ignore?”Impossible for My Prospects to Ignore?”
--ANDAND----ANDAND--“What Kind of Special Freebie Could I Give “What Kind of Special Freebie Could I Give Away During the Event to IncreaseAway During the Event to IncreaseAway During the Event to Increase Away During the Event to Increase Attendance?”Attendance?”
‐‐AND ESPECIALLYAND ESPECIALLY‐‐AN SP CIA YAN SP CIA Y
“How Can I Create an Event That “How Can I Create an Event That L M P t Ch i AtL M P t Ch i AtLeaves My Prospects Champing At Leaves My Prospects Champing At the Bit to Act NOW?”the Bit to Act NOW?”
Event Driver: Your Prospects Will Event Driver: Your Prospects Will Feel Compelled to Attend Because Feel Compelled to Attend Because You WillYou WillYou Will ...You Will ...
Ease a fearEase a fearEliminate a frustrationEliminate a frustrationSolve a problemSolve a problemSatisfy a desireSatisfy a desireSatisfy a curiositySatisfy a curiositySatisfy a curiositySatisfy a curiosityFulfill a needFulfill a need
Speaking of Needs ...Speaking of Needs ...Meet Abraham MaslowMeet Abraham Maslow
Most Compelling Fears, Frustrations, Most Compelling Fears, Frustrations, Problems Desires and Needs IncludeProblems Desires and Needs IncludeProblems, Desires and Needs Include ...Problems, Desires and Needs Include ...
Personal SafetyPersonal SafetyJob SecurityJob SecurityFinancial Security/IndependenceFinancial Security/Independencey py pHealthHealthRomance & SexRomance & SexRomance & SexRomance & SexMarriage & RelationshipsMarriage & RelationshipsSuccessful ParentingSuccessful ParentingSocial Status/RespectSocial Status/RespectSuccess With a Hobby Success With a Hobby
Rules of the RoadRules of the RoadRules of the RoadRules of the RoadThe Event Driver Must ...The Event Driver Must ...1. 1. Be Salient and/or PresentBe Salient and/or Present2. 2. Connect to the Action DeviceConnect to the Action Device3. 3. Render Attendees More Likely to Act at the Render Attendees More Likely to Act at the End of the EventEnd of the Event
Your Event Theme:Your Event Theme:Your vent Theme:Your vent Theme:
The Reason Why The Reason Why you’ve chosen to host you’ve chosen to host
an eventan eventan eventan eventNewsNewsN f h SN f h SNews of the StoreNews of the StoreHowHow--ToToPursue a PassionPursue a PassionEntertainment/StarEntertainment/StarEntertainment/Star Entertainment/Star ContactContact
Event FormatsEvent FormatsEvent FormatsEvent Formats1. Teleconference1. Teleconference2. Webinar2. Webinar3 Webcast3 Webcast3. Webcast3. Webcast4. Q&A4. Q&A5. Infomercial5. Infomercial
Typical Script Outline:Typical Script Outline:yp pyp p1. Establish Spokesperson’s Credentials1. Establish Spokesperson’s Credentials2.2. DimensionalizeDimensionalize the Problemthe Problem2. 2. DimensionalizeDimensionalize the Problemthe Problem3. Identify the Enemy3. Identify the Enemy4 E thi4 E thi4. Empathize4. Empathize5. Paint a Word Picture5. Paint a Word Picture
Typical Script Outline:Typical Script Outline:yp pyp p6. Present Actionable Information or 6. Present Actionable Information or ContentContent7. Present the “Ultimate Solution”7. Present the “Ultimate Solution”8 Call to Action8 Call to Action8. Call to Action8. Call to Action9. Present “the Horrifying Alternative”9. Present “the Horrifying Alternative”10 Fi l C ll A i10 Fi l C ll A i10. Final Call to Action10. Final Call to Action
REMEMBER:REMEMBER:
1 There’s No Time Limit; But Shorter is Better1 There’s No Time Limit; But Shorter is Better1. There’s No Time Limit; But Shorter is Better.1. There’s No Time Limit; But Shorter is Better.2. Dialogue 2. Dialogue –– NOT MonologueNOT Monologue3. It’s All About the Content 3. It’s All About the Content –– NOT Production NOT Production ValueValue4. Add Controversy & Surprises4. Add Controversy & Surprises
REMEMBER:REMEMBER:
5 Substantiate Facts and ALL Claims5 Substantiate Facts and ALL Claims5. Substantiate Facts and ALL Claims5. Substantiate Facts and ALL Claims6. Ratio of Valuable Content to Call to Action: 6. Ratio of Valuable Content to Call to Action: Fi e to OneFi e to OneFive to OneFive to One7. Your Mission is to Make the Purchase 7. Your Mission is to Make the Purchase I it blI it bl NOT t Cl th S lNOT t Cl th S lInevitable Inevitable –– NOT to Close the SaleNOT to Close the Sale8. Add Scarcity8. Add Scarcity9. KISS the first time around!9. KISS the first time around!
Action Items:Action Items:1 EVENT DRIVERS:1 EVENT DRIVERS: Identify the kind ofIdentify the kind of1. EVENT DRIVERS: 1. EVENT DRIVERS: Identify the kind of Identify the kind of information or experience that will compel information or experience that will compel prospects to attendprospects to attendprospects to attendprospects to attend2. EVENT THEME: 2. EVENT THEME: Identify the rational you’ll Identify the rational you’ll use to explain why you’re doing your eventuse to explain why you’re doing your eventuse to explain why you re doing your eventuse to explain why you re doing your event3. EVENT FORMAT: 3. EVENT FORMAT: Identify the type of event Identify the type of event that will best enable you to deliver your contentthat will best enable you to deliver your contentthat will best enable you to deliver your content that will best enable you to deliver your content in the most impactful wayin the most impactful way
4 BASIC NEEDS: 4 BASIC NEEDS: Identify the hardware and Identify the hardware and software you’ll need for the Event Format software you’ll need for the Event Format you’re planningyou’re planning5. EVENT FREEBIE: 5. EVENT FREEBIE: Identify the extra free Identify the extra free gift prospects will receive for attendinggift prospects will receive for attending6. BEGIN WRITING YOUR SCRIPT6. BEGIN WRITING YOUR SCRIPT7. GET READY FOR SATURDAY!7. GET READY FOR SATURDAY!
Questions?
Related Documents
