Clay Hebert - Marketing Lessons from Kickstarter

MARKETING LESSONS FROM

CROWDFUNDING !

Clay Hebert

W W W. C R O W D F U N D I N G H A C K S . C O M@ C L AY H E B E R T # S O C I A L F R E S H

PLATFORM

STORY

“Let us not wait for the millionaires to give this money.

!

It is NOT a gift from the millionaires of France to the

millionaires of America, but a gift of the whole people of France to the whole people of America.”

COMPELLING OFFER

STORYPLATFORM

COMPELLING OFFER

“Crowdfunding is the ultimate mixing board for

smart marketers.”

#socialfresh

Lee had no

PLATFORM

“If your product is amazing, sometimes the best way

to build a platform… is to borrow a platform."

#socialfresh

40%

“Landing pages can have high ROI because they allow you to only pay

the advertising tax once.”

#socialfresh

STORY

COMPELLING OFFER

RESULTS?

PLATFORM

STORY

COMPELLING OFFER

RESULTS?

STORY

OFFER

RESULTS?

SO WHAT NOW?

1. RESEARCH

2. EXPERIMENT

3. FAIL

“You can’t innovate with both hands clutching a fire

extinguisher.”

#socialfresh

“Crowdfunding is bringing the cost of failure to zero.”

#socialfresh